LOOK2015: A Premier Fundraiser for Contemporary Calgary

LOOK2015: A Premier Fundraiser for Contemporary Calgary

On Saturday, Nov. 7,  Contemporary Calgary welcomed 700+ guests into the pink-washed halls of the Centennial Planetarium for their second annual fundraiser, LOOK2015. Contemporary Calgary is seeking to establish Calgary first significant public destination for modern and contemporary art. In their new home, the Centennial Planetarium, they will contribute to Calgary becoming a global city of choice by engaging the public in the art of our times. LOOK2015 is their premier fundraising event, which elegantly and proactively exposes Calgarians to a wide range of modern art and artists, and creates an experience that mimics the on-the-pulse nature of the artistic work it displays. The event captured the attention of Canadian Art, the Calgary Herald, CBC’s Eyeopener and Global News. Boom Goes The Drum was honoured to be part of this spectacular event. Photo credit: Kelly Hofer. As guests strode across the pink carpet and into the planetarium, they were met with a visual smorgasbord. The building, which had sat vacant for years, had been transformed from its cement walls and 90’s colour-theme to a modern, L.A.-chic art party, with incandescent lighting and architectural up-lighting making the entire structure pop with vibrancy. Well-heeled attendees sipped hosted wine and nibbled on palate-pleasing canapés, a la Hotel Arts, while perusing the collection of displayed silent auction art pieces, bidding against one another playfully (and sometimes not-so playfully) from their phones and the provided tablets. As guests moved throughout the space, stunning interactive installations by local artists met the crowds with delicious surprise; Tia Halliday’s “Under the skin of a painting” inspired installations featuring dancers stuck in a web of ever-shifting elastics, and caught beneath ‘canvases’,...
Event in Review: LOOK2014

Event in Review: LOOK2014

Contemporary Calgary began as a collaboration of visual arts partners, including the Institute of Modern and Contemporary Art, The Art Gallery of Calgary, and the Museum of Modern and Contemporary Art. Their mission is to build a global city of choice by engaging Calgary in the art of our times. In 2014 Contemporary Calgary won a bid to move into the very sought after Centennial Planetarium (formerly the Calgary Space and Science Centre), with future plans to open the Museum for Modern and Contemporary Art. With fundraising as their main objective, we began planning for the first inaugural fundraising gala named LOOK2014. On the evening of November 1, 2014, over 600 guests first impression was a long, pink carpet leading from the parking lot to the temporarily branded outdoor loading dock, where a team of greeters awaited, pink umbrellas in hand to ward off the falling snow. Brightly lit with Gobo patterns, incandescent lighting, and architectural up-lighting, this unexpected vibrancy in a forgotten loading dock on the train line, lead guests to one of two entrances. The VIP entrance was an ascending staircase to the top floor where guests were greeted by a line of black clad, turtle-neck wearing event hosts, ready to check them in on a custom designed iPad software system. From there VIP guests emerged into the large, open top floor of the Planetarium to an exclusive cocktail party, with artfully crafted canapés and flowing champagne. In the center of the room an oversized balloon sculpture hovered, changing color as an indication of the progressing program. Emcee Dave Kelly welcomed the VIP attendees and introduced Dr....