Event In Review: LOOK2016 for Contemporary Calgary

Event In Review: LOOK2016 for Contemporary Calgary

On October 22, 2016 the doors to the Centennial Planetarium were once again opened to Canada’s cultural revolutionaries for LOOK2016, in support of Contemporary Calgary. Boom Goes the Drum was honoured to once again produce the event in collaboration with Contemporary Calgary and it’s extraordinary LOOK2016 Event Committee. LOOK2016’s official after party, The Factory Party, was curated and presented by the genius tastemakers at The Modern Leisure. Marketing & PR was lead by Alex Kingcott, Shareworthy Content Lab. VIP+Dinner ticket holders were treated to an artistically inspired pop-up restaurant experience provided by LOOK2016 Executive Chef Brett McDermott of Our Daily Brett. Special shout outs to our supporting partners Rockethouse Productions, FMAV, and Hotel Arts. It takes a village to pull off this kind of transformation and sell out a fundraiser – thank you to everyone for extraordinary work. Enjoy these photos from the event. Photo credit Phil Crozier, PHOTOPHILCRO and courtesy of Contemporary Calgary – we were so lucky to have his talented eye on site to capture the evening. Thank you Phil! Full album is HERE. Photo Credit for all of these beautiful photos belongs Phil Crozier, PHILCROPHOTO. Photos courtesy of Contemporary Calgary.   Thanks to everyone supported LOOK2016 and The Factory Party and to Contemporary Calgary for letting us contribute to your vision. It was a massive night, and we’re energized for the year to...
#LOOK2016 on social media

#LOOK2016 on social media

According to our partners at Shareworthy Content Lab who lead marketing, pr and social for LOOK2016, the influence of LOOK2016 for Contemporary Calgary didn’t stop at the doors of the Centennial Planetarium; in just one night, #LOOK2016 achieved over 1.5 million impressions on Twitter alone. Add to that over 500 Tweets mentioning @C_Calgary and #TheFactoryParty, nearly a full day on the trending list, two snapchat filters courtesy of The Modern Leisure, and hundreds of instagrams including posts from major influencers like Lainey Lui herself… and you’ve got yourself a bonafide social media storm! Thanks to everyone who engaged with us on social media throughout night. Keep sharing your event photos and memories using #LOOK2016. We love seeing the event through your eyes. Here are a few of our favourite moments captured on social media from the big night.   Welcome to the stage entertainment legend Steve Martin and our true friend and champion Adam Gopnik (The New Yorker)! #look2016 A photo posted by Contemporary Calgary (@contemporarycalgary) on Oct 22, 2016 at 8:02pm PDT   Steve Martin helps with the first live auction at #look2016. pic.twitter.com/KVnG662gEv — Mike Morrison (@mikesbloggity) October 23, 2016   FanGirling Adam Gopnik and Steve Martin backstage at #look2016 for @contemporarycalgary. A photo posted by Elaine Lui (@laineygossip) on Oct 22, 2016 at 7:29pm PDT   If you ever ask me who helped me turn my blog into a business, I’ll always say @LaineyGossip. Love seeing her at #look2016 pic.twitter.com/N5DSt6Ocmu — Mike Morrison (@mikesbloggity) October 23, 2016   How many disco balls went into the making of my hair? #look2016 @contemporarycalgary A photo posted by Elaine Lui (@laineygossip)...
LOOK2016: A Sneak Peek (And Why You Can’t Afford to Miss Out)

LOOK2016: A Sneak Peek (And Why You Can’t Afford to Miss Out)

The LOOK series for Contemporary Calgary has been widely acclaimed as one of Canada’s hottest events (Globe and Mail, 2015), and LOOK2016 is well on its way to dazzling Calgarians once more and adding to the event’s impressive pedigree. Not sure what to expect? We’ve given you an exclusive sneak peak into the inner workings of LOOK2016 and what guests can look forward to experiencing night-of!   A One Night Only Pop Up Restaurant, Curated by Brett McDermott VIP Plus guests will be treated to a one night only, pop up restaurant, created by one of Calgary’s top chefs and owner of Our Daily Brett, Brett McDermott. Guests will enjoy a plated, highly crafted, sumptuous three course meal, inspired by the spirit and creative verve of the art and artists featured at LOOK2016.     Canada’s Largest Contemporary Art Auction and Interactive Installations Everyone knows from past LOOK’s that the art and art installations end up stealing the show. As Canada’s largest contemporary and modern art auction, LOOK2016 will expose guests to the work of some of our nation’s most talked-about artists and give them a chance to take home a piece of creative history. Additionally, attendees will actively participate in ‘art-work’ as they interact with pieces by Dave Dyment, Sasha Foster, and Natural Real Supreme. To view the auction online, go to: LOOK2016AUCTION.COM     The Factory Party The Factory Party was introduced to Calgary in 2008 as a revival of Andy Warhol’s infamous NYC parties at his Manhattan studio named “The Factory”. Known for curating some of Calgary’s most exceptional visual artists and live music acts in one...
#EventInReview: Beakerhead and Trico Present “The World of Social Entrepreneurship”

#EventInReview: Beakerhead and Trico Present “The World of Social Entrepreneurship”

The crisp fall air mixed with the smell of smoke fills your nose as you walk past two 10 foot metal lilies, fire spewing from their steely petals. Passing the Blazing Lilies, you make your way along a field of softly glowing white balloons, dancing and pulsing in synchronization while hundreds of people crowd around, pointing, smiling, lifting little ones over shoulders for a better view. You come to a large crowd and survey the diverse group; laughing grandparents with bulky cameras around their necks; glow-painted teenagers huddled in small, chattering groups; tiny children excitedly clutching family members hands, craning their necks to see past the throng. You wonder what could have brought such a range of Calgarian’s out on a warm, September Saturday, when suddenly an eight foot tall robot lunges onto the stage. The crowd stares up exepctantly as lights wash over their faces. The robot turns to face the group, lifts his arms, and “WOOSH”, the crowd gasps with collective delight as they’re blasted with cool mist rushing out of the robot’s mechanical arms. The rest of the evening is a rush of fire, smoke, mechanical wonder, and engineering dreams. As you begin making your way home a few hours later, ears and eyes still filled with the visual smorgasbord you just witnessed, you wonder what on earth immersive, futuristic world you just left. This world, dear explorer, is Beakerhead.       The fourth annual Beakerhead took over Calgary this past September, with works of science, art, and engineering exploding all over the city via public pop ups and specialty events. The Boom team was thrilled to once...
#EventInReview: Holt Renfrew’s Private Shopping Night for LOOK2016

#EventInReview: Holt Renfrew’s Private Shopping Night for LOOK2016

For the second year, LOOK2016’s presenting sponsor, Holt Renfrew, welcomed Calgary’s art and culture aficionados into their doors to partake in a private shopping night benefiting Contemporary Calgary. The evening began with a fashion show designed by the incomparable Kelly Streit of Mode Models and featured curated looks by Holt’s stylists. Afterwards, guests were invited to explore all three levels of the luxury retailer and shop, with the goal to find a perfect “LOOK” for LOOK2016, with 10% of all sales made that evening directly supporting Contemporary Calgary.   All photo’s by Phil Crozier, courtesy of Holt Renfrew.                     The evening was a stunning success, with over 450 guests in attendance. Thank you to Holt Renfrew for hosting this fabulous fundraiser! For more information on LOOK2016, and to buy ticket, click...