5 Communication Trends for 2018 and Beyond

5 Communication Trends for 2018 and Beyond

We believe that, at heart, we’re all storytellers. Whether we choose to tell those stories through live experiences or through narrative-driven content, it doesn’t change the fact that in almost everything we do we are either telling or hearing a story. This fundamental idea is important to reflect on when we look at communication trends and how our world is rapidly changing, and remember that while the way people want to be communicated with may be changing, that desire to be communicated with stays the same. With this in mind, we’ve spent some time trawling the web to see what you can expect from communication trends for 2018 and beyond. Hint? You’re probably going to need to up your data plan.   1.Visualize Your Data Information is power- but how do you get people to care about your information in the first place? Organizations are increasingly turning from charts and spreadsheets to infographics in an attempt to translate raw data into engaging content. You just need to look at interactive visualizations created by big media companies, like the one below from The Wall Street Journal, to understand how data can be presented in an appealing way.   and on that note…   2. Prioritize Video. Not much new here; video is still the dominant content trend. Not convinced? The average person watches 32 videos per month, and there’s a 74 per cent increase in understanding when someone watches a video. If it isn’t already, video should absolutely top your communication docket for 2018.   3. 5G Mobile Internet 5G is the 5th generation of mobile communication, which is capable of providing a data...
Get to Know: Alena Schock

Get to Know: Alena Schock

We’re thrilled to welcome Alena Schock, B.A., to the Boom team this month! Alena comes from the world of international relations, and brings with her a plethora of experience from both the marketing and business world. In the time it would take most people to start and complete their pilot’s license (which she’s still considering) Alena has already taken the event and communication’s world by storm; she’s co-produced a volunteer-led fashion show benefitting the Heart and Stroke Foundation, accepted a position as board member for ILEA (International Live Event Association), and – in case you forgot- become Boom’s Communications and Special Project Coordinator. If you want to say hi, shoot her an email at alena@boomgoesthedrum.com, or if you’re a bit on the shy side, you can get to know her better by perusing the interview below.   1) You have an impressive pedigree: a bachelor in business with a double minor in international business and political science. So how did you end up in events and communications?  I had the opportunity to study international marketing in Hong Kong a few years ago. When I came back I had all this inspiration and wanted somewhere to put all that positive energy. My mom had heard of this fashion show called “The Heart Truth” and recommended I use my positive energy for a good cause by volunteering. Working on that event I remember having a moment where I just stopped and went, “Oh my God, I really love doing this.” I think that was one of the first times I felt really empowered, but I didn’t really have a word for it. The...