#EventInReview: The Alberta Media Production Industries Association (AMPIA) – 2018 Rosie Awards

#EventInReview: The Alberta Media Production Industries Association (AMPIA) – 2018 Rosie Awards

At 44 years old, the Alberta Film and Television Awards, or the “Rosies” as they are affectionately known, are the oldest film and television awards show in Canada, dating back to 1974. This past weekend on May 12, 2018, Boom was pleased to produce the awards, which marked a defining year for Alberta: “100 years of cinema in the province”. The epoch film, Until They Get Medirected by American director Frank Borzage’s and released in 1917, was the first film shot in Alberta. A cut from the original film was screened in honor of the century marker. The Rosie Awards fall into two category streams – 27 class awards, presented for productions produced or co-produced by an Alberta production company, and 33 craft categories for craftspeople who lived in Alberta for the 2017 calendar year, summing 60 award categories presented. The awards are determined on a submission basis, and a total of 686 class and craft entries were submitted to be judged this year. Alberta has an impressive resume of media production, including one of the most currently successful and anticipated television shows of all time; Game of Thrones shot on location near Banff for three seasons, and Alberta’s own Heartland filmed in and around the Albertan town of High River, and which has aired for an impressive eleven seasons. Distinguished Hollywood blockbusters Inception, Brokeback Mountain, Legend of The Fall, The Borne Legacy, and The Revenant were all shot in Alberta. With anticipated sector growth in media production in Alberta, and growing international recognition as a major production destination, it is no surprise that Alberta celebrates the best and brightest accomplishments of...

Driven by Vision: How to Elevate Any Brand’s Story

When beginning a project it’s easy to feel like your doggy paddling in an ocean of logistics, feebly attempting to catch a glimpse of a lighthouse to guide you to shore. Most projects have massive lists of necessary to do’s, but without a clearly defined vision, tackling them effectively can be a struggle. Ultimately, this is a struggle between the “how” and the “why” of your project, which prompts the question: how do you bring purpose to your campaigns and build focus amongst your clients and partners (while still getting stuff done)? Boom was asked to tackle this question in a recent piece for Moments Magazine. It hardly took any brainstorming at all to arrive at how we wanted to communicate this; for the last few years Boom has been using an approach called The Nesting Principles to help brands elevate their campaigns from the “what” to the “why”. The five Nesting Principals are a strategic approach to creating purposeful plans, and are an incredibly useful tool for event and communication professionals who are trying to create campaigns that are driven by vision rather than tactics. The principles are meant to be approached like your grandmother’s old nesting doll set: Tactics, the smallest “doll”, nests inside Strategies, which nests inside Objectives, which nests inside Goals, which, ultimately, nests inside Vision. The idea is that your biggest principal, Vision, holds all of the other principles together, and should be the biggest priority for your team. Noteworthy is the fact that tactics, while perhaps the biggest time consumer, is actually the smallest principle in this approach, and is nested inside and...