Event in Review: Next Big Thing

Event in Review: Next Big Thing

Next Big Thing is the brainchild of Kait Kucy and Mike Morrison, two journalists who understand the value of online business and the business of being online. They created a one-day conference to educate and celebrate professionals who use social media and the internet to promote themselves/their work, and make money. As fans of their work and vision, Boom Goes the Drum was honoured to sponsor this event and provide production services. It was another fabulous year of learning and inspirations – cue the highlights! 1. ‘Call to Action’ is dead. Long live ‘Invite to Collaborate’. Something we heard time and time again from the panelists and speakers who generate income as social influencers is that their relationships with brands are more successful when the brand approaches them with a collaborative spirit. Working with an influencer means understanding who they are as a person, and what about their voice resonates with their audience, and then presenting them with a win-win-win opportunity thats more than just ‘tell your fans to buy our product’. If you want to get the attention of an influencer identify for them the link between them, their audience, and your story/product, pitch a few ideas, be up front about budget, and work with them to find the best fit. They know their audience, and they’re there to serve them, so trust them.   Inspiration then instruction from @ladydubbs and @darling. Her first tip: start with a mission statement or manifesto. A post shared by NEXT BIG THING (@nextbigthingca) on Oct 14, 2017 at 11:47am PDT   2. Stay in your lane. What makes you different makes...
#BoomGoesOut: Calgary Stampede reveals new Big Four Roadhouse

#BoomGoesOut: Calgary Stampede reveals new Big Four Roadhouse

Last night, Calgary Stampede welcomed over 1,000 people to the new and improved Big Four Roadhouse, recently updated to provide Calgary producers with a new option for live performances. It now features 60,000 sq. ft., a permanent stage, built-in bars, capacity for up to 4,000 people and a state of the art in-house sound and lighting system. As producers, and fans of live music, we were thrilled to get in there and scope out the place.   So, @mikesbloggity needed to take the photo, as I am incapable of taking selfies. #TB4Roadhouse #eventprofs #venueexploration A post shared by Jessica Broz (@missjbroz) on Oct 5, 2017 at 9:16pm PDT First impressions: very good. The team at Calgary Stampede lit up the building like never before, and a stellar crew of professionals welcomed guests on the red carpet. We were warmly greeted by friendly faces and the smell of mesquite bbq as we walked the carpet. We proceeded into the (giant!) room to find food stations and bars, before eventually enjoying a concert on the big stage. Congratulations to Stampede on the new space! What a way to show it off… Thanks for inviting us to take part! The Big Four Roadhouse aims to increase the number of performers that come to Calgary on their tours by adding a fresh space for Calgary’s growing music scene. The space features 60,000 sq. ft., a permanent stage, built-in bars, capacity for up to 4,000 people and a state of the art in-house sound and lighting system. #TB4Roadhouse A post shared by Calgary Stampede (@calgarystampede) on Oct 5, 2017 at 8:12pm PDT Thank you...
BoomGoesOut: Calgary International Film Festival 2017

BoomGoesOut: Calgary International Film Festival 2017

Eleven films in twelve days – a marathon, fuelled on popcorn, nachos and pop! As event producers, it’s rare that our schedules allow a 12-day festival commitment (unless we’ve planned the festival ourselves) however, this year I decided I was going to devote my ‘real life’ personal time to deeply immersing myself in the Calgary International Film Festival – it is the things that inspire us that make our work better!   Working the red carpet like we own it @andreajeanarnold Xx #calgaryfilm #yyc #yycliving #supportindiefilm A post shared by Jessica Broz (@missjbroz) on Sep 20, 2017 at 8:46pm PDT CIFF (now known as Calgary Film) is 12-day festival showcase of up to 200 multi-genre feature and short films from Canada and over 50th other countries, hosted at both the Globe Cinema and Eau Claire Theatre. These theatres transform into buzzing hives with “all walks of life” coming together with a common interest – A true love for film!  The Festival kicked off with an opening gala at Art Commons and a special screening, followed by 11 days of non-stop screenings. Opting for the Social/Cultural, Strong Women, Emotional, and Inspiring films – I’ll admit I’ve been through the emotional wringer. The most notable for me was ‘Breathe’ (based on a true story), a heartwarming celebration of the potential of our love for each other. Calgary Film did an amazing job of providing engaging, entertaining and compelling films – and it payed off with record attendance! I’ve been deeply touched by each film I’ve seen and I’m walking away with a very deep respect for this art form and those...
Event in Review: Converge 2017 for ILEA

Event in Review: Converge 2017 for ILEA

  It’s a tall order to organize an event for event producers in support of event producers. When you are your target audience, how can you possibly accomplish everything you’d like to achieve? The answer: bring together generous and talented partners who believe in the cause and value experience as we much as you do. We were honoured to host CONVERGE 2017 for the Search Foundation in our home, The Foundry, last night, during ILEA LIVE 2017. Hundreds of industry heavyweights and local influencers gathered together to connect and catch up. From the innovative lighting (hello exterior wash and infinity dance floor!) by Orange Frog Productions to the dramatic nitro dessert station by Great Events Catering, guests were treated to sweet surprises around every turn, starting in our neighbour’s space Uniquities, moving through The Foundry, and concluding outside on the pop-up patio. We have lots of people thank: Orange Frog Productions (lighting), FMAV (AV), Great Events Catering (food), BassBus (music & entertainment), OneWest (furniture), Designing on the Edge (florals and ceiling decor), Givergy (silent auction), SOS Charging Solutions (charge stations), Picture This Digital (photo booth), and Eventful Planning (drink sponsor). *Thank to our friends at FMAV for the photos, and to all of the guests who shared their experience on social media! Check out #Converge2017 for more great shots.   We love this shot that our member & friendor, @viewitdoit captured at #ilealive! We can’t wait to hear all about it at next week’s meeting! #Repost @viewitdoit ・・・ Our Vanessa is attending @ilealiveconference in Calgary Canada and spent the evening at @searchfound #Converge2017! So many great people there and...
#EventInReview: SocialWest and The Hashtag Awards 2017

#EventInReview: SocialWest and The Hashtag Awards 2017

*Photo Credit: Neil Zeller The Hashtag Awards were not only the kick off to SocialWest 2017, but spectacular awards created to honour the work done by Western Canadian business this year. As Mike said, the social and digital work being done in the West is often overshadowed and under -celebrated because we’re do-ers, not promoters. Well, no longer! The Hashtag Awards were held at the history Palace Theatre (formerly Flames Central), and featured 8 categories. Great food, Wild Rose Brews and hundreds of SocialWest-ers filled the joint to champion the best of the digital west. Check out the Facebook post below for a full report of the winners and a highlight video produced by our friends at Full Swing Productions. #Repost @boomgoesthedrum ・・・ 10 minutes until we open the doors… go time! #SocialWest #palacetheatre #HashtagAwards #yyc 📸 @neil_zee A post shared by Yyc events (@yycevents_) on Jun 14, 2017 at 6:20pm PD Yaass! My girl @laahteeda on the big screen. Winner: Community Manager of the Year. Catch her on @cbceyeopener at 6:30 a.m. tomorrow & follow @socialwestca for the best in the digital west panel discussion w/ @westjet @greghounslow & @td_canada@akgland . . . . . 📸@l.y.s.h #hashtagawards #yyc #yyccc @cityofcalgary @mikesbloggity A post shared by Sheila Johnstone (@sheilagramyyc) on Jun 14, 2017 at 7:13pm PDT Me and the @rockster last night at the #hashtagawards @socialwest A post shared by Mary Kapusta (@marykapusta) on Jun 15, 2017 at 9:05am PDT By the time SocialWest kicked off the following morning at the Globe Cinema and hundreds of social and digital professionals buzzing with Rosso Coffee and True Buch Kombucha took...