Event in Review: Mercedes-Benz

Event in Review: Mercedes-Benz

It’s not every day that you get the opportunity to turn a state of the art car dealership into an event hot spot with an attendance of 450 guests. We were honoured to work with Mercedes-Benz Country Hills on October 26 for their exclusive Grand Opening. Focal points of this event were a-plenty as guests got to see the newest line up of luxury vehicles, with a special focus on two gorgeous vehicles; The G 550 4×42-squared in Electric Beam Metallic Yellow and the GTR in a jaw dropping Green Hell – both rare, hard-to-get, exclusive vehicles. Unfortunately, we couldn’t quite convince management to let us take them for a test drive! The lighting provided by Orange Frog transformed the space from “office” to a brilliant beacon of intrigue as guests pulled up. Once inside the stunning building, guests were greeted with champagne and deliciously delicate hors d’oeuvres from Hotel Arts, which they nibbled as they explored through the space. It’s been a while since ice sculptures have made their way across the event circuit, but we decided to revisit the idea for this event, as it was a must-have to serve ice cold martinis that were neither shaken or stirred. Working collaboratively with Lea Romanowski of Designing on the Edge and Frozen memories, together we gave a classic, new life and brought it back to the modern age.       Guests gathered around to hear Managing Partner Colin Gingell and Jim McManes, owner of McManes Automotive, share their stories of how it all came to be. Before things really kicked into high gear, there was the much anticipated official...
Get to Know: Alison Dumenko

Get to Know: Alison Dumenko

The Boom team is delighted to announce that one of our favourite collaborators has joined our team as Manager of Production Services – Alison Dumenko (CSEP). With over a decade of experience in event production she comes to Boom ready to create great, big things for our clients and to support our team with process development. Read on to get to know Alison, and say hello when you see her at the next Boom event. She has two this week – this lady is already on fire.     1) You’ve been in the event world for longer than a decade. What is it about events that drew you to this field?  The first word that comes to mind when I think about what I do is ‘orchestration’, because it’s not just one element, it’s the combination of all the instruments working together to make something.  The organization, the planning, the people who bring it all together – ultimately I’m attracted to the process of gathering ideas and people together around a single vision. Even after all these years I still get as excited. I get as invested in the event as the client does, and own a piece of that story. 2) If you weren’t an events professional, what would you be? Something to do with Emergency Response and Preparedness. 3) What would you say has been your biggest achievement over the last year? The very big, existential, personal answer to that question is that I made big shifts in my personal life and career in order to more fully commit to my professional passions. The easy answer:...
Event in Review: Next Big Thing

Event in Review: Next Big Thing

Next Big Thing is the brainchild of Kait Kucy and Mike Morrison, two journalists who understand the value of online business and the business of being online. They created a one-day conference to educate and celebrate professionals who use social media and the internet to promote themselves/their work, and make money. As fans of their work and vision, Boom Goes the Drum was honoured to sponsor this event and provide production services. It was another fabulous year of learning and inspirations – cue the highlights! 1. ‘Call to Action’ is dead. Long live ‘Invite to Collaborate’. Something we heard time and time again from the panelists and speakers who generate income as social influencers is that their relationships with brands are more successful when the brand approaches them with a collaborative spirit. Working with an influencer means understanding who they are as a person, and what about their voice resonates with their audience, and then presenting them with a win-win-win opportunity thats more than just ‘tell your fans to buy our product’. If you want to get the attention of an influencer identify for them the link between them, their audience, and your story/product, pitch a few ideas, be up front about budget, and work with them to find the best fit. They know their audience, and they’re there to serve them, so trust them.   Inspiration then instruction from @ladydubbs and @darling. Her first tip: start with a mission statement or manifesto. A post shared by NEXT BIG THING (@nextbigthingca) on Oct 14, 2017 at 11:47am PDT   2. Stay in your lane. What makes you different makes...
#BoomGoesOut: Calgary Stampede reveals new Big Four Roadhouse

#BoomGoesOut: Calgary Stampede reveals new Big Four Roadhouse

Last night, Calgary Stampede welcomed over 1,000 people to the new and improved Big Four Roadhouse, recently updated to provide Calgary producers with a new option for live performances. It now features 60,000 sq. ft., a permanent stage, built-in bars, capacity for up to 4,000 people and a state of the art in-house sound and lighting system. As producers, and fans of live music, we were thrilled to get in there and scope out the place.   So, @mikesbloggity needed to take the photo, as I am incapable of taking selfies. #TB4Roadhouse #eventprofs #venueexploration A post shared by Jessica Broz (@missjbroz) on Oct 5, 2017 at 9:16pm PDT First impressions: very good. The team at Calgary Stampede lit up the building like never before, and a stellar crew of professionals welcomed guests on the red carpet. We were warmly greeted by friendly faces and the smell of mesquite bbq as we walked the carpet. We proceeded into the (giant!) room to find food stations and bars, before eventually enjoying a concert on the big stage. Congratulations to Stampede on the new space! What a way to show it off… Thanks for inviting us to take part! The Big Four Roadhouse aims to increase the number of performers that come to Calgary on their tours by adding a fresh space for Calgary’s growing music scene. The space features 60,000 sq. ft., a permanent stage, built-in bars, capacity for up to 4,000 people and a state of the art in-house sound and lighting system. #TB4Roadhouse A post shared by Calgary Stampede (@calgarystampede) on Oct 5, 2017 at 8:12pm PDT Thank you...
BoomGoesOut: Calgary International Film Festival 2017

BoomGoesOut: Calgary International Film Festival 2017

Eleven films in twelve days – a marathon, fuelled on popcorn, nachos and pop! As event producers, it’s rare that our schedules allow a 12-day festival commitment (unless we’ve planned the festival ourselves) however, this year I decided I was going to devote my ‘real life’ personal time to deeply immersing myself in the Calgary International Film Festival – it is the things that inspire us that make our work better!   Working the red carpet like we own it @andreajeanarnold Xx #calgaryfilm #yyc #yycliving #supportindiefilm A post shared by Jessica Broz (@missjbroz) on Sep 20, 2017 at 8:46pm PDT CIFF (now known as Calgary Film) is 12-day festival showcase of up to 200 multi-genre feature and short films from Canada and over 50th other countries, hosted at both the Globe Cinema and Eau Claire Theatre. These theatres transform into buzzing hives with “all walks of life” coming together with a common interest – A true love for film!  The Festival kicked off with an opening gala at Art Commons and a special screening, followed by 11 days of non-stop screenings. Opting for the Social/Cultural, Strong Women, Emotional, and Inspiring films – I’ll admit I’ve been through the emotional wringer. The most notable for me was ‘Breathe’ (based on a true story), a heartwarming celebration of the potential of our love for each other. Calgary Film did an amazing job of providing engaging, entertaining and compelling films – and it payed off with record attendance! I’ve been deeply touched by each film I’ve seen and I’m walking away with a very deep respect for this art form and those...