Driven by Vision: How to Elevate Any Brand’s Story

When beginning a project it’s easy to feel like your doggy paddling in an ocean of logistics, feebly attempting to catch a glimpse of a lighthouse to guide you to shore. Most projects have massive lists of necessary to do’s, but without a clearly defined vision, tackling them effectively can be a struggle. Ultimately, this is a struggle between the “how” and the “why” of your project, which prompts the question: how do you bring purpose to your campaigns and build focus amongst your clients and partners (while still getting stuff done)? Boom was asked to tackle this question in a recent piece for Moments Magazine. It hardly took any brainstorming at all to arrive at how we wanted to communicate this; for the last few years Boom has been using an approach called The Nesting Principles to help brands elevate their campaigns from the “what” to the “why”. The five Nesting Principals are a strategic approach to creating purposeful plans, and are an incredibly useful tool for event and communication professionals who are trying to create campaigns that are driven by vision rather than tactics. The principles are meant to be approached like your grandmother’s old nesting doll set: Tactics, the smallest “doll”, nests inside Strategies, which nests inside Objectives, which nests inside Goals, which, ultimately, nests inside Vision. The idea is that your biggest principal, Vision, holds all of the other principles together, and should be the biggest priority for your team. Noteworthy is the fact that tactics, while perhaps the biggest time consumer, is actually the smallest principle in this approach, and is nested inside and...
5 Communication Trends for 2018 and Beyond

5 Communication Trends for 2018 and Beyond

We believe that, at heart, we’re all storytellers. Whether we choose to tell those stories through live experiences or through narrative-driven content, it doesn’t change the fact that in almost everything we do we are either telling or hearing a story. This fundamental idea is important to reflect on when we look at communication trends and how our world is rapidly changing, and remember that while the way people want to be communicated with may be changing, that desire to be communicated with stays the same. With this in mind, we’ve spent some time trawling the web to see what you can expect from communication trends for 2018 and beyond. Hint? You’re probably going to need to up your data plan.   1.Visualize Your Data Information is power- but how do you get people to care about your information in the first place? Organizations are increasingly turning from charts and spreadsheets to infographics in an attempt to translate raw data into engaging content. You just need to look at interactive visualizations created by big media companies, like the one below from The Wall Street Journal, to understand how data can be presented in an appealing way.   and on that note…   2. Prioritize Video. Not much new here; video is still the dominant content trend. Not convinced? The average person watches 32 videos per month, and there’s a 74 per cent increase in understanding when someone watches a video. If it isn’t already, video should absolutely top your communication docket for 2018.   3. 5G Mobile Internet 5G is the 5th generation of mobile communication, which is capable of providing a data...
Get to Know: Alena Schock

Get to Know: Alena Schock

We’re thrilled to welcome Alena Schock, B.A., to the Boom team this month! Alena comes from the world of international relations, and brings with her a plethora of experience from both the marketing and business world. In the time it would take most people to start and complete their pilot’s license (which she’s still considering) Alena has already taken the event and communication’s world by storm; she’s co-produced a volunteer-led fashion show benefitting the Heart and Stroke Foundation, accepted a position as board member for ILEA (International Live Event Association), and – in case you forgot- become Boom’s Communications and Special Project Coordinator. If you want to say hi, shoot her an email at alena@boomgoesthedrum.com, or if you’re a bit on the shy side, you can get to know her better by perusing the interview below.   1) You have an impressive pedigree: a bachelor in business with a double minor in international business and political science. So how did you end up in events and communications?  I had the opportunity to study international marketing in Hong Kong a few years ago. When I came back I had all this inspiration and wanted somewhere to put all that positive energy. My mom had heard of this fashion show called “The Heart Truth” and recommended I use my positive energy for a good cause by volunteering. Working on that event I remember having a moment where I just stopped and went, “Oh my God, I really love doing this.” I think that was one of the first times I felt really empowered, but I didn’t really have a word for it. The...
#EventInReview: HeartsOut2018

#EventInReview: HeartsOut2018

Last week one of Calgary’s oldest arts institutions, The Youth Singers of Calgary, hosted their second annual fundraiser, Hearts Out. The event raises support for their programming, which provides young Calgarians with access to musical and performing education. Boom was pleased to once again be the production sponsor for this event. Since it’s inception in 2017, Hearts Out has become the organization’s most successful fundraiser, securing over $250,000 in revenue to support children and youth in the arts. The event was hosted at one of Calgary’s favourite venues (and one very aptly chosen for this event), Arts Commons‘ Jack Singer Lobby. Youth supporters, arts aficionados, and an impressive range of sponsors all descended on the lobby for an evening of musical delights. The fundraiser began with the much-anticipated and always sold-out Allegro Auction; a reverse auction, where guests win donated prizes (with an average value of over $400). The catch? When your name is called you have just 30 seconds to race to your item and claim it before someone else does. Our talented host – and Youth Singer dad- Ken Lima-Coelho guided guests through the process with some help from our ‘auction correspondents’, Steve Nagy and Mike Morrison. They don’t call it an “Allegro” auction for nothing- over 80 items were claimed in just under 40 minutes. Planning on attending next year? Pro tip: choose the ballet flats instead of the heels and arrive 15 minutes early to scope out the best prizes- they go fast and having a heads up on where they are in the room is your best bet on landing your top choice. After the auction,...
Boom Feature: Alberta Meeting and Event Guide – Reinventing the Gala Format

Boom Feature: Alberta Meeting and Event Guide – Reinventing the Gala Format

It goes without saying that when producing a fundraiser you need to create an experience that entices guests to walk through your event’s doors; but what about before they step foot in your venue? Check out this piece we did for the Fall/Winter issue of the Alberta Meeting and Event Guide, where we talk about audience engagement before and after an event, and the key to long term donor relationships! Link: https://www.meetingsalberta.com/magazine/  ...