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Event in Review: Converge 2017 for ILEA

  It’s a tall order to organize an event for event producers in support of event producers. When you are your target audience, how can you possibly accomplish everything you’d like to achieve? The answer: bring together generous and talented partners who believe in the cause and value experience as we much as you do. We were honoured to host CONVERGE 2017 for the Search Foundation in our home, The Foundry, last night, during ILEA LIVE 2017. Hundreds of industry heavyweights and local influencers gathered together to connect and catch up. From the innovative lighting (hello exterior wash and infinity dance floor!) by Orange Frog Productions to the dramatic nitro dessert station by Great Events Catering, guests were treated to sweet surprises around every turn, starting in our neighbour’s space Uniquities, moving through The Foundry, and concluding outside on the pop-up patio. We have lots of people thank: Orange Frog Productions (lighting), FMAV (AV), Great Events Catering (food), BassBus (music & entertainment), OneWest (furniture), Designing on the Edge (florals and ceiling decor), Givergy (silent auction), SOS Charging Solutions (charge stations), Picture This Digital (photo booth), and Eventful Planning (drink sponsor). *Thank to our friends at FMAV for the photos, and to all of the guests who shared their experience on social media! Check out #Converge2017 for more great shots.   We love this shot that our member & friendor, @viewitdoit captured at #ilealive! We can’t wait to hear all about it at next week’s meeting! #Repost @viewitdoit ・・・ Our Vanessa is attending @ilealiveconference in Calgary Canada and spent the evening at @searchfound #Converge2017! So many great people there and...

#EventInReview: SocialWest and The Hashtag Awards 2017

*Photo Credit: Neil Zeller The Hashtag Awards were not only the kick off to SocialWest 2017, but spectacular awards created to honour the work done by Western Canadian business this year. As Mike said, the social and digital work being done in the West is often overshadowed and under -celebrated because we’re do-ers, not promoters. Well, no longer! The Hashtag Awards were held at the history Palace Theatre (formerly Flames Central), and featured 8 categories. Great food, Wild Rose Brews and hundreds of SocialWest-ers filled the joint to champion the best of the digital west. Check out the Facebook post below for a full report of the winners and a highlight video produced by our friends at Full Swing Productions. #Repost @boomgoesthedrum ・・・ 10 minutes until we open the doors… go time! #SocialWest #palacetheatre #HashtagAwards #yyc 📸 @neil_zee A post shared by Yyc events (@yycevents_) on Jun 14, 2017 at 6:20pm PD Yaass! My girl @laahteeda on the big screen. Winner: Community Manager of the Year. Catch her on @cbceyeopener at 6:30 a.m. tomorrow & follow @socialwestca for the best in the digital west panel discussion w/ @westjet @greghounslow & @td_canada@akgland . . . . . 📸@l.y.s.h #hashtagawards #yyc #yyccc @cityofcalgary @mikesbloggity A post shared by Sheila Johnstone (@sheilagramyyc) on Jun 14, 2017 at 7:13pm PDT Me and the @rockster last night at the #hashtagawards @socialwest A post shared by Mary Kapusta (@marykapusta) on Jun 15, 2017 at 9:05am PDT By the time SocialWest kicked off the following morning at the Globe Cinema and hundreds of social and digital professionals buzzing with Rosso Coffee and True Buch Kombucha took...

#BoomGoesOut: Contemporary Calgary Patio Party 2017

An invite to a patio party? You know what that means… Summer is officially here! This June, we attended Contemporary Calgary‘s Patio Party. CC’s loading dock was transformed into an urban lounge, with disco balls and video projections.  The evening kicked off with a talk on social spaces and urbanism by FRANK Architecture & Interiors, whose projects include some of Calgary’s chicest new bars and restaurants. Afterwards, the patio was open and drinks, music, and food completed the celebratory evening. Despite an Environment Canada thunderstorm warning, the art and party enthusiasts could not be deterred – the beat went on indoors with DJ Sonidef and beer provided by Last Best Brewing & Distilling. Always a joy to hang out with our pals at Contemporary Calgary. Happy Summer everyone!    Not Over You by @mark.clintberg. I 🖤 Canadian contemporary art. A post shared by Kait Kucy (@kaitkucy) on Mar 30, 2017 at 6:00am PDT Not even an #EnvironmentCanada weather warning can stop the party fever! Our patio party will be moving indoors tonight and will feature a talk from @_frankarchitecture, @djsonidef will be spinning some beats, and we’ll be pouring @lastbestbrew! #yycnow #yycevents #yycpatio #yycarts A post shared by Contemporary Calgary (@contemporarycalgary) on Jun 8, 2017 at 3:15pm...

#EventInReview: GOLF2017 for Contemporary Calgary

Contemporary Calgary is really swingin’. They have more public programming and events than ever (check out the June happenings here) and since the last time they gathered friends and family on the Elbow Springs links in 2016 they hosted #LOOK2016 and raised a record $3 Million to support the opening of Calgary’s first significant public destination for modern and contemporary art. FORE! Boom was once again pleased and proud to produce #GOLF2017 at Elbow Springs. The event took place June 6 under clear skies with over 130 golfers – all there to swing hard, shake hands, and raise some money to support Contemporary Calgary. We proud to say the event raised over $50,000 for CC. *Below Photo Credit: LeBlond Studio It’s a beautiful day at @ElbowSprings for #GOLF2017 supporting @C_Calgary! pic.twitter.com/Qe49oKLHiy — Boom Goes The Drum (@boomgoesthedrum) June 6, 2017 #Regram from @contemporarycalgary: It’s a beautiful day for #GOLF2017! See you on the green! . . . #eventplanner #yycarts #eventprofs #golftournament #branding A post shared by Boom Goes The Drum (@boomgoesthedrum) on Jun 6, 2017 at 10:55am PDT Fore! #GOLF2017 pic.twitter.com/8d7UOzXbCg — Contemporary Calgary (@C_Calgary) June 6, 2017 Our golden girl @marieclaire152 at the @contemporarycalgary golf tournament. And on brand colours too! #golf2017 A post shared by WAX partnership (@waxpartnership) on Jun 6, 2017 at 1:05pm PDT Working as a hole-in-one spotter at Elbow Springs Golf Course for the GOLF 2017 Auction event! #elbowspringsgolfclub #holeinonespotter #yyc #auctionevent #golf2017 #peppyinpink A post shared by Nadine Richards (@greenerdeener) on Jun 6, 2017 at 1:24pm PDT   The dream team at the @C_Calgary golf fundraiser at @ElbowSprings! @derekjmacdonald, @calindaniel and Shaw’s Jay...

Event Preview: SocialWest 2017

Photo credit: Neil Zeller “SocialWest is the largest social media and digital marketing conference on the prairies” That’s the official tagline for SocialWest. It’s great, don’t get us wrong, but it’s not how we’d put it… Ahem. “SocialWest is a 2-day conference and 3-day networking fest that attracts the most talented, curious, and creative digital comms professionals in this country to an incredible venue and actually learn, study, and share what matters right now to do their jobs better.” Whew. That felt good. SocialWest will once again blow minds without buzzwords at the Globe Cinema, June 14-16. Returning to the agenda are two days of speakers who bring the goods and new this year is an expanded welcome party to kick off the event, featuring The Hashtag Awards, SocialWest’s premiere social and digital marketing award’s show for Western Canadian businesses and agencies. The schedule is online now (and on the app!). Bonus for us, we get to listen to speakers from Google, Facebook, Twitter, and more present topics like: How to interpret analytics and metrics to make strategic decisions and be a better storyteller How do you measure the success of working with influencers A survival guide for producing social media in a post truth world The state of digital in Western Canada – 2017 – consumer habits & trends Social media strategy: how to promote your perfect post Not to mention you’ll get to enjoy Beer Breaks, Gelato Breaks, Coffee Receptions, After Parties and more. Join us! SocialWest passes may be hard to find these days, but The Hashtag Awards on Wednesday, June 14 are open to everyone and...

#EventInReview: RVC2017’s All the Stars

Rendez-vous Canada (RVC) is Canada’s premier international tourism marketplace, which takes place in a different Canadian city each year and features a four-day series of marketplace style events, all culminating in a “host night” finale event. This year, Calgary was awarded the opportunity to play host city and welcome over 1,700 international tourism buyers to the great white north, and Boom was given the opportunity by Travel Alberta and Tourism Calgary to produce the host night event. Calgary features five star dining, hundreds of musical and cultural stars, and an unparalleled view of the northern hemisphere’s pristine starry skies. With this in mind, our team worked with Daughter (another Calgary star) to come up with the event identity “All the Stars”. Over the next few months, this identity was slowly brought to life as we envisioned the experience guests would have as they travelled through The National Music Centre, exploring seven floors, each themed and decorated by One West to mimic Alberta’s varying scenery. 86 separate contractors, vendors, suppliers, entertainers, and event partners came together to show the world the best of Calgary, and the result was a delight to witness. Gorgeous lighting highlighted the stunning architecture of the building; Albertan-inspired cocktails and canapés captivated; incredible local talent entertained on every floor, and ambient video of our province’s natural offerings met guests at every turn. Take a look at the photos below for a glimpse into the evening! *All photos by Leblond Studio   Boom was honoured to have worked with such an incredible team on this event, and is very proud to have had the opportunity to show off...

#BoomGoesOut: The Dream Factory

What happens when you mix a lively performance group with one of Calgary’s most unique and well-loved arts buildings, and add a healthy dose of creative imagining? Theatre Junction GRAND‘s Dream Factory event- a fundraiser for their company and venue and fast-becoming of one Calgary’s most looked-forward to events of the year. The second annual event took place this past Saturday at the Grand, and saw hundreds of well-costumed Calgarian’s in various states of dream-like attire make their way through its bricked halls.     The evening began with a VIP reception which soon transformed into a guest-led exploration of the building. A “Queen of Hearts” entertained with her croquet playing companion before inviting guests to choose between two doors. One led to a large, dark room, with five beds in the centre, lit from above with spotlights; the other to a small room with four chairs and little else. In the room with the beds, guests were invited to lie down and put on a pair of headphones, where each was treated to a different auditory experience. In the room with the chairs, it was a visual one, where guests wore a virtual reality headset and toured a mystical fantasy world. In the main theatre, a “massage bed” of pulsing, neon lights continually scrolled, mesmerizing watchers, while a nearby platform displayed a book opening and closing, seemingly of its own accord.     Throughout the evening performance artists roamed the building, performing arial acrobatics and impressive gymnastics, enticing party-goers onto the dance floor. As the night drew to a close, guests enjoyed their last few nibbles and cocktails...

#BoomGoesOut: Make Fashion 2017

The sixth annual Make Fashion show took place at Telus Spark, debuting the work of some of Canada’s premier minds in wearable tech. An apt venue for a runway show dedicated to exploring the ways clothing can interact with modern technology, hundreds of Calgarian’s filled the building, all clamouring to see the future of fashionable technology.     Boom enjoyed a VIP tour of the venue, sneaking behind the proverbial curtain (by invitation, of course) to watch the swath of designers, make up artists and hair stylists buzz around models, carefully adjusting glowing skirts and visual-projection hats. Afterwards, there were drinks and a few bites until we were called to our seats by the sudden radiating glow of the runway, signalling the show’s imminent beginning.       Skirts that glowed like compasses, indicating true north, hats that projected flowery images onto the wearers chest, and head pieces that pulsed with the model’s heartbeat were all evident at this year’s show. Truly delightful, ever surprising, and always entertaining, Make Fashion can tip their LED-filled hats to another successful event. For more information on Make Fashion, click...

#EventInReview: Hearts Out for the Youth Singers of Calgary

The Youth Singers of Calgary is one of our city’s most established organizations, having been hitting the high note and shimmying their jazz hands for over 30 years. Started by Shirley Penner in the 1980s, with just a small group of big-dreaming kids, The Youth Singers has since grown to see thousands of young people pass through its doors. Though not all, or even perhaps most, became famous singers or started top-charting girl and boy bands, they did go on to become creative, dedicated, tremendous men and women: doctors, designers, dancers, all of whom contribute to our city and, indeed, Canada at large with their talents and work ethic. Talk to any of them and they will quickly credit their years at Youth Singers as a pivotal influence in their lives. To celebrate this organization, the newly annual “Hearts Out” event was born. Taking place in Studio Bell: The National Music Centre, the event saw hundreds of Calgarians come together for an evening dedicated to applauding and supporting the staff and students that make up The Youth Singers. The evening began with musical stylings from The Youth Singers’ ON CUE ensemble and Calgarian rising star, Justine Tyrell, and led into a lively “reverse auction”, which sent all VIP, Sponsors and “Friends of” guests home with an auction item valued anywhere from $200 – $6,500. Spirits now soaring, Premium guests began to arrive and, after an hour of Hotel Arts award-winning canapés and cocktails, the main program began.               Our talented host, Ken Lima-Coelho guided the rest of the evening. Personal testimonials, a performance...

Live Boom Reactions: Academy Awards Red Carpet 2017

4:33 pm MT The carpet is down, showtime is nearly here, and the boom team is nestled together with an unhealthy supply of popcorn and twizzlers for the Academy Awards. If you know our President, Derek Macdonald, you know that today is his Christmas. We’ll keep you posted on the success of his predictions – but we can tell you right now he’s like rainman of Oscar season.  So gather your fellow movie buffs and red carpet watchers and join us! 5:00 pm MT A few things we’re noticing on the red carpet: ACLU ribbons: Many of the stars are wearing blue ribbons in support of the American Civil Liberties Union’s “Stand With ACLU” initiative. Bedazzling is dead: Could it be the La La Land influence? Bobs: No need to cut your hair – a nip and a tuck and you can rock a fake bob. 5:40 pm MT All agreed: Janelle Monae has been our favourite voice on the red carpet tonight. These ladies have made early statements… 5:54 pm MT If you’ll allow us to geek out on production for a moment… ABC’s screen is appropriately showing film posters behind the stars they’re interviewing, but the images are pixelated behind them. Missed opportunity! These are problems you can solve before the show goes on – the editors playing fast and loose with calling shots and sad Ryan Seacrest… you deal with live. 6:57 pm MT Our Trump mention drinking game is already getting us in trouble. Nice to start the show with some energy – thank you JT. Production note: that white lav mic on Jimmy Kimmel. So...

BOOM is Hiring

  Boom Goes The Drum is seeking a talented Event Producer to join our dynamic team of project managers. We are a boutique creative agency that believes in the power of story telling, and we are passionate about helping our clients uncover their story and find platforms to broadcast to a wider audience. If you love the medium of live-experience storytelling as much as we do and have some of the talents listed below, please send us your resume. We want to hear your story!   The Job – Event Producer   The Event Producer acts an account manager and is responsible for carrying projects from conception to completion. Leadership in Ideation, Concept development, Project/technical strategy & management, Client relationship building and Marketing are all a part the scope of this role. We are a project focused team, so tasks will change dependent on the project load and the changing needs of our production team.   Requirements: 5 years of event management experience (preferably at the Producer level)   Assets: Event Management Certificate and/or Degree Marketing experience Experience in large scale project management   Please send your resume to our confidential email: jobs@boomgoesthedrum.com by February 24th,...

Hearts Out for The Youth Singers of Calgary

There is nothing we could type here that would do a better job of showing you why supporting The Youth Singers of Calgary is vital. Watch this…   That’s why we’re so honoured and happy to be producing Hearts Out, The Youth Singers of Calgary’s marquee fundraiser (previously known as Hearts 4 Arts). On March 4, the stunning National Music Centre will be filled with song and support, and we want you to be there. There are two ways to experience the evening Premium Ticket ($95): start the evening at 8pm with food stations and drink tickets, move into a performance and celebration of 30th years, finish with a duelling dj danceparty as one of the first in teh city to boogy on the shiny new floors of the NMC…and all that jazz. VIP or ‘Friends of YSC’ (starting at $500 per pair): Arrive early to participate in the Allegro ‘reverse’ auction, where every pair of attendees will walk away with an item valued at at least $200 (Vacations, art, $1000 Holt Renfrew gift cards…) complete with passed food and drink and an open bar before you get to enjoy the evening’s entertainment in the best seats in the house. Where can you get these tickets? Here. We promise a spectacular event that will make your heart sing. See you...

Event In Review: Starfleet Launch for Telus Spark!

To decline the opportunity to produce an one-night Trek celebration of galactic proportions with Telus Spark! would be…well… illogical. On February 3, 2017, Telus Spark! welcomed over 700 Trekkies into the building to launch the Star Trek: Starfleet Academy Experience exhibit (February 4 – June 4, 2017). Boom was honoured to affix our communicators to our lapels and produce this event; here is why: we live for ‘experience’ – dreaming it, creating it, living it. No one understands experience like Telus Spark! and no one appreciates experience more than true fans. We met some truly incredible fans this weekend, and had a blast with Telus Spark! on this project. Get ready to geek out… Our goal for this event was to provide a one-night-only, memorable experience for the fans. That started with inviting some stars of the Trek universe to be our special guests: Jonathan Frakes, Levar Burton, and Garrett Wang beamed in to regale attendees with stories from the set and insight into the remarkable cultural legacy Star Trek has had. These very special guests got to start their night by touring the exhibit for the first time and talk to local media and camera crews about their first impressions – let’s just say they were impressed. Check out this Global Calgary article to see the gents in fine form… Our guests @jonathansfrakes @levarburton @GarrettRWang are taking a look at Star Trek: The Starfleet Academy Experience! #StarfleetYYC pic.twitter.com/PMcW4whfcP — TELUS Spark (@TELUS_Spark) February 4, 2017 Who will enter from the bridge?! Shooting tonight at @TELUS_Spark. #LLAP #startrekacademy 🖖#yyc pic.twitter.com/uxvsFtnOJO — FullSwingProductions (@FullSwingProd) February 4, 2017 Both VIP’s and general attendees...

Thank you 2016

Just a note before the year ends from Boom president Derek Macdonald… We had a big year – big projects, awesome clients, new team members, and a new baby! To all of our clients, partners, and followers: thank you for a successful and fulfilling year. We look forward to big things in...

Get to Know: Jessica Broz

The Boom team is thrilled to announce the newest addition to our team! Jessica Broz recently joined Boom Goes the Drum as a production coordinator; with her unparalleled organizational skills and extensive experience in the hospitality sector, she will enhance our client experience and continue to ensure smooth, seamless production and successful activations. In between dashing to client meetings (like Alberta Ballet, for one of their upcoming front of house experiences- stay tuned, everyone), and steeping her umpteenth cup of tea, we caught up with Jessica to ask her a couple of questions. Read on to get to know Boom’s newest team member- and get a mind-blowing tip on extending the life of your feet on event day!   1) You’ve been in the event world- both academically and occupationally- for eight years. What is it about production that drew you to this field? When selecting a career path, I wanted a position that challenged me, changed every day, and allowed me to be creative. Event production is all of those and then some! I love turning obstacles into opportunities, asking ‘what if’, problem solving, and that rush you get when your plan unfolds seamlessly.   2) If you weren’t an event coordinator, what would you be? Well that depends if I had to earn a living – if I couldn’t be a working artist, I would be an interior designer. If money wasn’t a concern, I’d be a full time student learning languages, art, and history.   3) What would you say has been your biggest achievement over the last year? Serving as the VP of Education and Programs...

#EventInReview: The Rannelli & Dumenko Wedding

If there was one word to describe what Alison Dumenko (formerly Alison Rannelli) wanted her wedding to look like, it was “Sparkle”. This bride is a long time-Boom friend (and an event-industry native) and so her affection for all things bling was well-known to us. Her then-fiance, Mike Dumenko, preferred earthy colours and woodsy textures (though most of all, he seemed to prefer a happy Alison). Our goal became the seamless merge of these two themes, so as to honour both sides of this couples’ vision: sparkle meets cedar, bling meets backwoods. Our inspiration was the couple themselves- if they could bring these two worlds together with such harmony, we reasoned, so could we.   *All photos by Alan Maudie Photography   The wedding venue clearly met the groom’s wishes- Silvertip Resort is a gorgeous, spacious retreat, nestled in the Rockies, overlooking Canmore. With its soaring wood ceilings, stone fireplace, and warm, comforting colour scheme, we had the perfect backdrop to create an upscale, naturally inspired wedding. To bring in Alison’s vision, Designing on the Edge created a mesmerizing decor plan. Wood textured centrepieces dripped with crystals, set on rose and silver hued tables; metallic lanterns glowed warmly along runners; and clean, white florals stood elegantly against heavily textured, sparkling linens. To keep guests warm and dry in case of inclement weather, we decided to host the ceremony and reception inside, in the Pavillion Room. This meant a space-flip part way through the day, which would take place while guests enjoyed cocktails and breath-taking vistas of the resort. Through a flurry of hard work and creativity, the transformation of the...

#BoomGoesOut: Leftovers Foundation Harvest Fundraiser

The Leftovers Foundation‘s flagship annual Harvest Fundraiser was a charming reminder of all the things we love about #YYC. Tucked into Inglewood’s quirky Festival Hall, the fundraiser saw over 140 Calgarians come together to eat, dance, and- with a little luck- give our city a better future.     The Leftovers Calgary’s website paints a clear picture. “Close to half of food produced worldwide is wasted. Discarded in processing, transport, grocery stores, restaurants, bakeries and kitchens. LeftOvers Calgary is an organization that rescues food from being thrown in the garbage, and ensure it gets to service agencies in need.” With over 23, 165 households in Calgary currently living in poverty, Leftovers Calgary has found themselves in high demand. Leftovers delivers perishable food to service agencies such as the Calgary Drop-In Centre, Calgary Interfaith Food Bank, Alpha House, Making Changes Association and Inn from the Cold. This event’s main goal plays a key part in the continuance of this service- they are fundraising to purchase a new, refrigerated truck, so they can continue to assist these agencies and help take pressure off their overworked kitchens.     Throughout the event local musicians The Frontiers, Evan Coote, and Justine Tyrell were on hand to set the tone for the evening, singing feel-good, acoustic focused sets that fit nicely under the warm wooden beams, and soft twinkling lights. Light snacks were provided as guests perused the raffle items lining the walls, and an Instagram-styled photo-booth was quite popular. In addition to some local, socially-minded for-profits being in attendance (a Boom personal favourite, Village Ice Cream, was on-hand) multiple local charities were also present, there...

#EventInReview: The Wyne & Godfrey Wedding

When Jillian Wyne came into the Boom office to talk about her ideas for her August wedding, we knew immediately that planning her wedding day would be almost as much fun for us as we planned to make it for her. Upon meeting her then-fiance, Sean Godfrey, our suspicions were confirmed; this couple embodies everything we love about wedding planning: humour, heart, and a deep commitment to keeping one another at the centre of their lives, and their big day.     Moody skies played backdrop throughout the day, making the ceremony’s soft greens, creams, and mixed wood accents feel warm, comforting, and cozy- just what you want on a rainy day. Family and friends were greeted by a neat line of valets, all equipped with umbrellas, quickly guiding them from their vehicles into Uniquities, the enchanting antique and salvage shop within the larger Foundry building that would play host to the ceremony. As the couple said their “I do’s” under the soaring warehouse ceilings, guests were flanked by antique English putti planters, 19th century French bronze statues, and dozens of Italian pots and vases, all adding to the unique charm of the space.     To bring up the energy for the reception, our design partners, One West Events and Designing on the Edge transformed the wedding from the ceremony’s soft and vaguely Grecian feel to a bespoke jazz aesthetic. Thick, velvet red drape encapsulated the bar lounge, blue and purple lighting washed the grey brick walls, and a dozen glittering chandeliers lit the dancers below. For those who wanted a bit of a quiet reprieve, there was even...