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Event in Review: Mercedes-Benz

It’s not every day that you get the opportunity to turn a state of the art car dealership into an event hot spot with an attendance of 450 guests. We were honoured to work with Mercedes-Benz Country Hills on October 26 for their exclusive Grand Opening. Focal points of this event were a-plenty as guests got to see the newest line up of luxury vehicles, with a special focus on two gorgeous vehicles; The G 550 4×42-squared in Electric Beam Metallic Yellow and the GTR in a jaw dropping Green Hell – both rare, hard-to-get, exclusive vehicles. Unfortunately, we couldn’t quite convince management to let us take them for a test drive! The lighting provided by Orange Frog transformed the space from “office” to a brilliant beacon of intrigue as guests pulled up. Once inside the stunning building, guests were greeted with champagne and deliciously delicate hors d’oeuvres from Hotel Arts, which they nibbled as they explored through the space. It’s been a while since ice sculptures have made their way across the event circuit, but we decided to revisit the idea for this event, as it was a must-have to serve ice cold martinis that were neither shaken or stirred. Working collaboratively with Lea Romanowski of Designing on the Edge and Frozen memories, together we gave a classic, new life and brought it back to the modern age.       Guests gathered around to hear Managing Partner Colin Gingell and Jim McManes, owner of McManes Automotive, share their stories of how it all came to be. Before things really kicked into high gear, there was the much anticipated official...

#BoomGoesOut: The Rec Room Grand Opening

The Rec Room had its grand opening event last week, where they invited Calgarian’s to explore their 50,000 square foot home. The venue, which occupies two floors of Deerfoot City, has just about everything you could want from an event space, including dining, amusement, and live entertainment experiences. Add to that a massive arcade room, and you know where the Boom team is going to be every weekend for the rest of 2017. Featuring two separate dining options, the Rec Room can provide a fun, interactive, quick-service style menu with The Shed, or guests can take advantage of their upscale casual restaurant, Three10, which features Canadian-inspired cuisine with innovative cooking techniques. Perhaps the most popular part of the night (besides the aerialist who served champagne from, quite literally, the air) was the opportunity the Rec Room gave for guests to experience “The Yard”; their 9,000 square foot arcade featuring over 100 amusement games. This gaming oasis had all the classics like Buck Hunter and Mario Kart, and some impressive new contenders, like a digitally manipulated climbing wall and a game featuring a 3D hologram. We were especially impressed with the RFID bracelets which tracked credits and points digitally, which you could use to redeem for a variety of prizes. By incorporating technology into their experience, the Rec Room created a smooth, seamless interface for their guests to interact with- a must in the increasingly digital world of event experience.   With events moving more and more towards experience-gamification, The Rec Room provides Calgary with a great, interactive, fun-driven space for the young and young at heart to enjoy. It...

Get to Know: Alison Dumenko

The Boom team is delighted to announce that one of our favourite collaborators has joined our team as Manager of Production Services – Alison Dumenko (CSEP). With over a decade of experience in event production she comes to Boom ready to create great, big things for our clients and to support our team with process development. Read on to get to know Alison, and say hello when you see her at the next Boom event. She has two this week – this lady is already on fire.     1) You’ve been in the event world for longer than a decade. What is it about events that drew you to this field?  The first word that comes to mind when I think about what I do is ‘orchestration’, because it’s not just one element, it’s the combination of all the instruments working together to make something.  The organization, the planning, the people who bring it all together – ultimately I’m attracted to the process of gathering ideas and people together around a single vision. Even after all these years I still get as excited. I get as invested in the event as the client does, and own a piece of that story. 2) If you weren’t an events professional, what would you be? Something to do with Emergency Response and Preparedness. 3) What would you say has been your biggest achievement over the last year? The very big, existential, personal answer to that question is that I made big shifts in my personal life and career in order to more fully commit to my professional passions. The easy answer:...

Event in Review: Next Big Thing

Next Big Thing is the brainchild of Kait Kucy and Mike Morrison, two journalists who understand the value of online business and the business of being online. They created a one-day conference to educate and celebrate professionals who use social media and the internet to promote themselves/their work, and make money. As fans of their work and vision, Boom Goes the Drum was honoured to sponsor this event and provide production services. It was another fabulous year of learning and inspirations – cue the highlights! 1. ‘Call to Action’ is dead. Long live ‘Invite to Collaborate’. Something we heard time and time again from the panelists and speakers who generate income as social influencers is that their relationships with brands are more successful when the brand approaches them with a collaborative spirit. Working with an influencer means understanding who they are as a person, and what about their voice resonates with their audience, and then presenting them with a win-win-win opportunity thats more than just ‘tell your fans to buy our product’. If you want to get the attention of an influencer identify for them the link between them, their audience, and your story/product, pitch a few ideas, be up front about budget, and work with them to find the best fit. They know their audience, and they’re there to serve them, so trust them.   Inspiration then instruction from @ladydubbs and @darling. Her first tip: start with a mission statement or manifesto. A post shared by NEXT BIG THING (@nextbigthingca) on Oct 14, 2017 at 11:47am PDT   2. Stay in your lane. What makes you different makes...

Boom Does Thanksgiving: Our Favourite Recipes

It’s Thanksgiving and that means people all over Canada are trying on their #eventprof hats for a day and organizing invites, table settings, and – most importantly – menus. While we can’t pop into your living room to help you tablescape (though believe us, we’d love to) the Boom team has put together our favourite crowd-pleasing recipes to make sure your dinner is one to remember!   Derek MacDonald: Roasted Brussel Sprouts with Bacon and Apple This creative take on Brussel sprouts will appease even the pickiest of eaters. BOOM TIP: Using an apple-wood smoked bacon will play off the Granny Smiths beautifully.   Alison Dumenko: Whiskey Glazed Carrots Easy to make, full of flavour, and they’ll provide a beautiful pop of colour for your Thanksgiving table. BOOM TIP: Make sure you let your butter brown before you add the brown sugar.   Jessica Tkachuk: Beer-Brined Roast Duck A flavour-packed alternative to turkey that tastes as good as it looks. BOOM TIP: Make sure to roast this “low and slow”. Duck is a fatty meat, and this will make sure you cook off some of that grease, without losing moisture.   Sommer Smith: Hot Spinach Dip Rich and creamy and so delicious, this is a great dip to get your Thanksgiving evening started. BOOM TIP: We recommend serving this dip with a fresh baguette. The hot cheese on a crusty bread is a perfect pair.   Jessica Broz: Apple Turnovers Who needs pie when you’ve got these delicate, flaky turnovers? BOOM TIP: Change the granulated sugar to brown sugar, and add 1 tsp of vanilla and a tbsp of...

#BoomGoesOut: Calgary Stampede reveals new Big Four Roadhouse

Last night, Calgary Stampede welcomed over 1,000 people to the new and improved Big Four Roadhouse, recently updated to provide Calgary producers with a new option for live performances. It now features 60,000 sq. ft., a permanent stage, built-in bars, capacity for up to 4,000 people and a state of the art in-house sound and lighting system. As producers, and fans of live music, we were thrilled to get in there and scope out the place.   So, @mikesbloggity needed to take the photo, as I am incapable of taking selfies. #TB4Roadhouse #eventprofs #venueexploration A post shared by Jessica Broz (@missjbroz) on Oct 5, 2017 at 9:16pm PDT First impressions: very good. The team at Calgary Stampede lit up the building like never before, and a stellar crew of professionals welcomed guests on the red carpet. We were warmly greeted by friendly faces and the smell of mesquite bbq as we walked the carpet. We proceeded into the (giant!) room to find food stations and bars, before eventually enjoying a concert on the big stage. Congratulations to Stampede on the new space! What a way to show it off… Thanks for inviting us to take part! The Big Four Roadhouse aims to increase the number of performers that come to Calgary on their tours by adding a fresh space for Calgary’s growing music scene. The space features 60,000 sq. ft., a permanent stage, built-in bars, capacity for up to 4,000 people and a state of the art in-house sound and lighting system. #TB4Roadhouse A post shared by Calgary Stampede (@calgarystampede) on Oct 5, 2017 at 8:12pm PDT Thank you...

BoomGoesOut: Calgary International Film Festival 2017

Eleven films in twelve days – a marathon, fuelled on popcorn, nachos and pop! As event producers, it’s rare that our schedules allow a 12-day festival commitment (unless we’ve planned the festival ourselves) however, this year I decided I was going to devote my ‘real life’ personal time to deeply immersing myself in the Calgary International Film Festival – it is the things that inspire us that make our work better!   Working the red carpet like we own it @andreajeanarnold Xx #calgaryfilm #yyc #yycliving #supportindiefilm A post shared by Jessica Broz (@missjbroz) on Sep 20, 2017 at 8:46pm PDT CIFF (now known as Calgary Film) is 12-day festival showcase of up to 200 multi-genre feature and short films from Canada and over 50th other countries, hosted at both the Globe Cinema and Eau Claire Theatre. These theatres transform into buzzing hives with “all walks of life” coming together with a common interest – A true love for film!  The Festival kicked off with an opening gala at Art Commons and a special screening, followed by 11 days of non-stop screenings. Opting for the Social/Cultural, Strong Women, Emotional, and Inspiring films – I’ll admit I’ve been through the emotional wringer. The most notable for me was ‘Breathe’ (based on a true story), a heartwarming celebration of the potential of our love for each other. Calgary Film did an amazing job of providing engaging, entertaining and compelling films – and it payed off with record attendance! I’ve been deeply touched by each film I’ve seen and I’m walking away with a very deep respect for this art form and those...

Event in Review: Converge 2017 for ILEA

  It’s a tall order to organize an event for event producers in support of event producers. When you are your target audience, how can you possibly accomplish everything you’d like to achieve? The answer: bring together generous and talented partners who believe in the cause and value experience as we much as you do. We were honoured to host CONVERGE 2017 for the Search Foundation in our home, The Foundry, last night, during ILEA LIVE 2017. Hundreds of industry heavyweights and local influencers gathered together to connect and catch up. From the innovative lighting (hello exterior wash and infinity dance floor!) by Orange Frog Productions to the dramatic nitro dessert station by Great Events Catering, guests were treated to sweet surprises around every turn, starting in our neighbour’s space Uniquities, moving through The Foundry, and concluding outside on the pop-up patio. We have lots of people thank: Orange Frog Productions (lighting), FMAV (AV), Great Events Catering (food), BassBus (music & entertainment), OneWest (furniture), Designing on the Edge (florals and ceiling decor), Givergy (silent auction), SOS Charging Solutions (charge stations), Picture This Digital (photo booth), and Eventful Planning (drink sponsor). *Thank to our friends at FMAV for the photos, and to all of the guests who shared their experience on social media! Check out #Converge2017 for more great shots.   We love this shot that our member & friendor, @viewitdoit captured at #ilealive! We can’t wait to hear all about it at next week’s meeting! #Repost @viewitdoit ・・・ Our Vanessa is attending @ilealiveconference in Calgary Canada and spent the evening at @searchfound #Converge2017! So many great people there and...

#EventInReview: SocialWest and The Hashtag Awards 2017

*Photo Credit: Neil Zeller The Hashtag Awards were not only the kick off to SocialWest 2017, but spectacular awards created to honour the work done by Western Canadian business this year. As Mike said, the social and digital work being done in the West is often overshadowed and under -celebrated because we’re do-ers, not promoters. Well, no longer! The Hashtag Awards were held at the history Palace Theatre (formerly Flames Central), and featured 8 categories. Great food, Wild Rose Brews and hundreds of SocialWest-ers filled the joint to champion the best of the digital west. Check out the Facebook post below for a full report of the winners and a highlight video produced by our friends at Full Swing Productions. #Repost @boomgoesthedrum ・・・ 10 minutes until we open the doors… go time! #SocialWest #palacetheatre #HashtagAwards #yyc 📸 @neil_zee A post shared by Yyc events (@yycevents_) on Jun 14, 2017 at 6:20pm PD Yaass! My girl @laahteeda on the big screen. Winner: Community Manager of the Year. Catch her on @cbceyeopener at 6:30 a.m. tomorrow & follow @socialwestca for the best in the digital west panel discussion w/ @westjet @greghounslow & @td_canada@akgland . . . . . 📸@l.y.s.h #hashtagawards #yyc #yyccc @cityofcalgary @mikesbloggity A post shared by Sheila Johnstone (@sheilagramyyc) on Jun 14, 2017 at 7:13pm PDT Me and the @rockster last night at the #hashtagawards @socialwest A post shared by Mary Kapusta (@marykapusta) on Jun 15, 2017 at 9:05am PDT By the time SocialWest kicked off the following morning at the Globe Cinema and hundreds of social and digital professionals buzzing with Rosso Coffee and True Buch Kombucha took...

#BoomGoesOut: Contemporary Calgary Patio Party 2017

An invite to a patio party? You know what that means… Summer is officially here! This June, we attended Contemporary Calgary‘s Patio Party. CC’s loading dock was transformed into an urban lounge, with disco balls and video projections.  The evening kicked off with a talk on social spaces and urbanism by FRANK Architecture & Interiors, whose projects include some of Calgary’s chicest new bars and restaurants. Afterwards, the patio was open and drinks, music, and food completed the celebratory evening. Despite an Environment Canada thunderstorm warning, the art and party enthusiasts could not be deterred – the beat went on indoors with DJ Sonidef and beer provided by Last Best Brewing & Distilling. Always a joy to hang out with our pals at Contemporary Calgary. Happy Summer everyone!    Not Over You by @mark.clintberg. I 🖤 Canadian contemporary art. A post shared by Kait Kucy (@kaitkucy) on Mar 30, 2017 at 6:00am PDT Not even an #EnvironmentCanada weather warning can stop the party fever! Our patio party will be moving indoors tonight and will feature a talk from @_frankarchitecture, @djsonidef will be spinning some beats, and we’ll be pouring @lastbestbrew! #yycnow #yycevents #yycpatio #yycarts A post shared by Contemporary Calgary (@contemporarycalgary) on Jun 8, 2017 at 3:15pm...

#EventInReview: GOLF2017 for Contemporary Calgary

Contemporary Calgary is really swingin’. They have more public programming and events than ever (check out the June happenings here) and since the last time they gathered friends and family on the Elbow Springs links in 2016 they hosted #LOOK2016 and raised a record $3 Million to support the opening of Calgary’s first significant public destination for modern and contemporary art. FORE! Boom was once again pleased and proud to produce #GOLF2017 at Elbow Springs. The event took place June 6 under clear skies with over 130 golfers – all there to swing hard, shake hands, and raise some money to support Contemporary Calgary. We proud to say the event raised over $50,000 for CC. *Below Photo Credit: LeBlond Studio It’s a beautiful day at @ElbowSprings for #GOLF2017 supporting @C_Calgary! pic.twitter.com/Qe49oKLHiy — Boom Goes The Drum (@boomgoesthedrum) June 6, 2017 #Regram from @contemporarycalgary: It’s a beautiful day for #GOLF2017! See you on the green! . . . #eventplanner #yycarts #eventprofs #golftournament #branding A post shared by Boom Goes The Drum (@boomgoesthedrum) on Jun 6, 2017 at 10:55am PDT Fore! #GOLF2017 pic.twitter.com/8d7UOzXbCg — Contemporary Calgary (@C_Calgary) June 6, 2017 Our golden girl @marieclaire152 at the @contemporarycalgary golf tournament. And on brand colours too! #golf2017 A post shared by WAX partnership (@waxpartnership) on Jun 6, 2017 at 1:05pm PDT Working as a hole-in-one spotter at Elbow Springs Golf Course for the GOLF 2017 Auction event! #elbowspringsgolfclub #holeinonespotter #yyc #auctionevent #golf2017 #peppyinpink A post shared by Nadine Richards (@greenerdeener) on Jun 6, 2017 at 1:24pm PDT   The dream team at the @C_Calgary golf fundraiser at @ElbowSprings! @derekjmacdonald, @calindaniel and Shaw’s Jay...

Event Preview: SocialWest 2017

Photo credit: Neil Zeller “SocialWest is the largest social media and digital marketing conference on the prairies” That’s the official tagline for SocialWest. It’s great, don’t get us wrong, but it’s not how we’d put it… Ahem. “SocialWest is a 2-day conference and 3-day networking fest that attracts the most talented, curious, and creative digital comms professionals in this country to an incredible venue and actually learn, study, and share what matters right now to do their jobs better.” Whew. That felt good. SocialWest will once again blow minds without buzzwords at the Globe Cinema, June 14-16. Returning to the agenda are two days of speakers who bring the goods and new this year is an expanded welcome party to kick off the event, featuring The Hashtag Awards, SocialWest’s premiere social and digital marketing award’s show for Western Canadian businesses and agencies. The schedule is online now (and on the app!). Bonus for us, we get to listen to speakers from Google, Facebook, Twitter, and more present topics like: How to interpret analytics and metrics to make strategic decisions and be a better storyteller How do you measure the success of working with influencers A survival guide for producing social media in a post truth world The state of digital in Western Canada – 2017 – consumer habits & trends Social media strategy: how to promote your perfect post Not to mention you’ll get to enjoy Beer Breaks, Gelato Breaks, Coffee Receptions, After Parties and more. Join us! SocialWest passes may be hard to find these days, but The Hashtag Awards on Wednesday, June 14 are open to everyone and...

#EventInReview: RVC2017’s All the Stars

Rendez-vous Canada (RVC) is Canada’s premier international tourism marketplace, which takes place in a different Canadian city each year and features a four-day series of marketplace style events, all culminating in a “host night” finale event. This year, Calgary was awarded the opportunity to play host city and welcome over 1,700 international tourism buyers to the great white north, and Boom was given the opportunity by Travel Alberta and Tourism Calgary to produce the host night event. Calgary features five star dining, hundreds of musical and cultural stars, and an unparalleled view of the northern hemisphere’s pristine starry skies. With this in mind, our team worked with Daughter (another Calgary star) to come up with the event identity “All the Stars”. Over the next few months, this identity was slowly brought to life as we envisioned the experience guests would have as they travelled through The National Music Centre, exploring seven floors, each themed and decorated by One West to mimic Alberta’s varying scenery. 86 separate contractors, vendors, suppliers, entertainers, and event partners came together to show the world the best of Calgary, and the result was a delight to witness. Gorgeous lighting highlighted the stunning architecture of the building; Albertan-inspired cocktails and canapés captivated; incredible local talent entertained on every floor, and ambient video of our province’s natural offerings met guests at every turn. Take a look at the photos below for a glimpse into the evening! *All photos by Leblond Studio   Boom was honoured to have worked with such an incredible team on this event, and is very proud to have had the opportunity to show off...

#BoomGoesOut: The Dream Factory

What happens when you mix a lively performance group with one of Calgary’s most unique and well-loved arts buildings, and add a healthy dose of creative imagining? Theatre Junction GRAND‘s Dream Factory event- a fundraiser for their company and venue and fast-becoming of one Calgary’s most looked-forward to events of the year. The second annual event took place this past Saturday at the Grand, and saw hundreds of well-costumed Calgarian’s in various states of dream-like attire make their way through its bricked halls.     The evening began with a VIP reception which soon transformed into a guest-led exploration of the building. A “Queen of Hearts” entertained with her croquet playing companion before inviting guests to choose between two doors. One led to a large, dark room, with five beds in the centre, lit from above with spotlights; the other to a small room with four chairs and little else. In the room with the beds, guests were invited to lie down and put on a pair of headphones, where each was treated to a different auditory experience. In the room with the chairs, it was a visual one, where guests wore a virtual reality headset and toured a mystical fantasy world. In the main theatre, a “massage bed” of pulsing, neon lights continually scrolled, mesmerizing watchers, while a nearby platform displayed a book opening and closing, seemingly of its own accord.     Throughout the evening performance artists roamed the building, performing arial acrobatics and impressive gymnastics, enticing party-goers onto the dance floor. As the night drew to a close, guests enjoyed their last few nibbles and cocktails...

#BoomGoesOut: Make Fashion 2017

The sixth annual Make Fashion show took place at Telus Spark, debuting the work of some of Canada’s premier minds in wearable tech. An apt venue for a runway show dedicated to exploring the ways clothing can interact with modern technology, hundreds of Calgarian’s filled the building, all clamouring to see the future of fashionable technology.     Boom enjoyed a VIP tour of the venue, sneaking behind the proverbial curtain (by invitation, of course) to watch the swath of designers, make up artists and hair stylists buzz around models, carefully adjusting glowing skirts and visual-projection hats. Afterwards, there were drinks and a few bites until we were called to our seats by the sudden radiating glow of the runway, signalling the show’s imminent beginning.       Skirts that glowed like compasses, indicating true north, hats that projected flowery images onto the wearers chest, and head pieces that pulsed with the model’s heartbeat were all evident at this year’s show. Truly delightful, ever surprising, and always entertaining, Make Fashion can tip their LED-filled hats to another successful event. For more information on Make Fashion, click...

#EventInReview: Hearts Out for the Youth Singers of Calgary

The Youth Singers of Calgary is one of our city’s most established organizations, having been hitting the high note and shimmying their jazz hands for over 30 years. Started by Shirley Penner in the 1980s, with just a small group of big-dreaming kids, The Youth Singers has since grown to see thousands of young people pass through its doors. Though not all, or even perhaps most, became famous singers or started top-charting girl and boy bands, they did go on to become creative, dedicated, tremendous men and women: doctors, designers, dancers, all of whom contribute to our city and, indeed, Canada at large with their talents and work ethic. Talk to any of them and they will quickly credit their years at Youth Singers as a pivotal influence in their lives. To celebrate this organization, the newly annual “Hearts Out” event was born. Taking place in Studio Bell: The National Music Centre, the event saw hundreds of Calgarians come together for an evening dedicated to applauding and supporting the staff and students that make up The Youth Singers. The evening began with musical stylings from The Youth Singers’ ON CUE ensemble and Calgarian rising star, Justine Tyrell, and led into a lively “reverse auction”, which sent all VIP, Sponsors and “Friends of” guests home with an auction item valued anywhere from $200 – $6,500. Spirits now soaring, Premium guests began to arrive and, after an hour of Hotel Arts award-winning canapés and cocktails, the main program began.               Our talented host, Ken Lima-Coelho guided the rest of the evening. Personal testimonials, a performance...

Live Boom Reactions: Academy Awards Red Carpet 2017

4:33 pm MT The carpet is down, showtime is nearly here, and the boom team is nestled together with an unhealthy supply of popcorn and twizzlers for the Academy Awards. If you know our President, Derek Macdonald, you know that today is his Christmas. We’ll keep you posted on the success of his predictions – but we can tell you right now he’s like rainman of Oscar season.  So gather your fellow movie buffs and red carpet watchers and join us! 5:00 pm MT A few things we’re noticing on the red carpet: ACLU ribbons: Many of the stars are wearing blue ribbons in support of the American Civil Liberties Union’s “Stand With ACLU” initiative. Bedazzling is dead: Could it be the La La Land influence? Bobs: No need to cut your hair – a nip and a tuck and you can rock a fake bob. 5:40 pm MT All agreed: Janelle Monae has been our favourite voice on the red carpet tonight. These ladies have made early statements… 5:54 pm MT If you’ll allow us to geek out on production for a moment… ABC’s screen is appropriately showing film posters behind the stars they’re interviewing, but the images are pixelated behind them. Missed opportunity! These are problems you can solve before the show goes on – the editors playing fast and loose with calling shots and sad Ryan Seacrest… you deal with live. 6:57 pm MT Our Trump mention drinking game is already getting us in trouble. Nice to start the show with some energy – thank you JT. Production note: that white lav mic on Jimmy Kimmel. So...

BOOM is Hiring

  Boom Goes The Drum is seeking a talented Event Producer to join our dynamic team of project managers. We are a boutique creative agency that believes in the power of story telling, and we are passionate about helping our clients uncover their story and find platforms to broadcast to a wider audience. If you love the medium of live-experience storytelling as much as we do and have some of the talents listed below, please send us your resume. We want to hear your story!   The Job – Event Producer   The Event Producer acts an account manager and is responsible for carrying projects from conception to completion. Leadership in Ideation, Concept development, Project/technical strategy & management, Client relationship building and Marketing are all a part the scope of this role. We are a project focused team, so tasks will change dependent on the project load and the changing needs of our production team.   Requirements: 5 years of event management experience (preferably at the Producer level)   Assets: Event Management Certificate and/or Degree Marketing experience Experience in large scale project management   Please send your resume to our confidential email: jobs@boomgoesthedrum.com by February 24th,...