In my opinion there is nothing more fashionable than supporting a great cause which is exactly what several hundred of Calgary’s most fashionable elite did last night at the 2nd annual Bella Fashion Show Presented by Holt Renfrew, and they all looked great doing it too.
In it’s second year, Bella 2015 is tagged as the “hottest fashion event of the season” and it is apparent why; the most stylish crowd of fashionistas/fashionistos descended on Holt Renfrew in a show of support for the Foothills Hospital Neonatal Intensive Care Unit. In their words – “1 in 8 babies born at the Calgary Foothills Medical Centre require the care of the NICU and the $500,000 raised last night will go towards buying desperately needed equipment for the NICU to help give the best chance possible for the fragile beginnings of these tiny patients lives.” A cause worth supporting for sure.
The evening began with a “magenta carpet VIP reception” and delicious food from Hotel Arts and wine from Willow Park Wine and Spirits were all in high supply. As an interesting twist on the challenge of live programming in an unconventional setting, a live telecast was filmed from several locations on different levels of the Holt Renfrew Calgary retail space and broadcast throughout the venue on screens. As a technical side note, this Event Producer was impressed by the logistics of this live programming feat.
Guests were asked to take their seats about 2 hours into the evening and that is when the real show began. With a spectacular Carmen inspired prelude performance by both Calgary Opera and the Alberta Ballet the show was underway. 64 models from both The Nobles and Sofia Models and over 125 looks, we were treated to the first look at the 2015 Holt Renfrew Spring/Summer collections.
Calgary is a vibrant city of creative and stylish people but once again they have proven that they care about their community. The show of support at Bella 2015 was another example of what makes this a great city to be a part of. Congratulations to the organizers and all involved. Bravo!