Event in Review: Next Big Thing

Event in Review: Next Big Thing

Next Big Thing is the brainchild of Kait Kucy and Mike Morrison, two journalists who understand the value of online business and the business of being online. They created a one-day conference to educate and celebrate professionals who use social media and the internet to promote themselves/their work, and make money. As fans of their work and vision, Boom Goes the Drum was honoured to sponsor this event and provide production services. It was another fabulous year of learning and inspirations – cue the highlights! 1. ‘Call to Action’ is dead. Long live ‘Invite to Collaborate’. Something we heard time and time again from the panelists and speakers who generate income as social influencers is that their relationships with brands are more successful when the brand approaches them with a collaborative spirit. Working with an influencer means understanding who they are as a person, and what about their voice resonates with their audience, and then presenting them with a win-win-win opportunity thats more than just ‘tell your fans to buy our product’. If you want to get the attention of an influencer identify for them the link between them, their audience, and your story/product, pitch a few ideas, be up front about budget, and work with them to find the best fit. They know their audience, and they’re there to serve them, so trust them.   Inspiration then instruction from @ladydubbs and @darling. Her first tip: start with a mission statement or manifesto. A post shared by NEXT BIG THING (@nextbigthingca) on Oct 14, 2017 at 11:47am PDT   2. Stay in your lane. What makes you different makes...
Event in Review: Converge 2017 for ILEA

Event in Review: Converge 2017 for ILEA

  It’s a tall order to organize an event for event producers in support of event producers. When you are your target audience, how can you possibly accomplish everything you’d like to achieve? The answer: bring together generous and talented partners who believe in the cause and value experience as we much as you do. We were honoured to host CONVERGE 2017 for the Search Foundation in our home, The Foundry, last night, during ILEA LIVE 2017. Hundreds of industry heavyweights and local influencers gathered together to connect and catch up. From the innovative lighting (hello exterior wash and infinity dance floor!) by Orange Frog Productions to the dramatic nitro dessert station by Great Events Catering, guests were treated to sweet surprises around every turn, starting in our neighbour’s space Uniquities, moving through The Foundry, and concluding outside on the pop-up patio. We have lots of people thank: Orange Frog Productions (lighting), FMAV (AV), Great Events Catering (food), BassBus (music & entertainment), OneWest (furniture), Designing on the Edge (florals and ceiling decor), Givergy (silent auction), SOS Charging Solutions (charge stations), Picture This Digital (photo booth), and Eventful Planning (drink sponsor). *Thank to our friends at FMAV for the photos, and to all of the guests who shared their experience on social media! Check out #Converge2017 for more great shots.   We love this shot that our member & friendor, @viewitdoit captured at #ilealive! We can’t wait to hear all about it at next week’s meeting! #Repost @viewitdoit ・・・ Our Vanessa is attending @ilealiveconference in Calgary Canada and spent the evening at @searchfound #Converge2017! So many great people there and...
#EventInReview: GOLF2017 for Contemporary Calgary

#EventInReview: GOLF2017 for Contemporary Calgary

Contemporary Calgary is really swingin’. They have more public programming and events than ever (check out the June happenings here) and since the last time they gathered friends and family on the Elbow Springs links in 2016 they hosted #LOOK2016 and raised a record $3 Million to support the opening of Calgary’s first significant public destination for modern and contemporary art. FORE! Boom was once again pleased and proud to produce #GOLF2017 at Elbow Springs. The event took place June 6 under clear skies with over 130 golfers – all there to swing hard, shake hands, and raise some money to support Contemporary Calgary. We proud to say the event raised over $50,000 for CC. *Below Photo Credit: LeBlond Studio It’s a beautiful day at @ElbowSprings for #GOLF2017 supporting @C_Calgary! pic.twitter.com/Qe49oKLHiy — Boom Goes The Drum (@boomgoesthedrum) June 6, 2017 #Regram from @contemporarycalgary: It’s a beautiful day for #GOLF2017! See you on the green! . . . #eventplanner #yycarts #eventprofs #golftournament #branding A post shared by Boom Goes The Drum (@boomgoesthedrum) on Jun 6, 2017 at 10:55am PDT Fore! #GOLF2017 pic.twitter.com/8d7UOzXbCg — Contemporary Calgary (@C_Calgary) June 6, 2017 Our golden girl @marieclaire152 at the @contemporarycalgary golf tournament. And on brand colours too! #golf2017 A post shared by WAX partnership (@waxpartnership) on Jun 6, 2017 at 1:05pm PDT Working as a hole-in-one spotter at Elbow Springs Golf Course for the GOLF 2017 Auction event! #elbowspringsgolfclub #holeinonespotter #yyc #auctionevent #golf2017 #peppyinpink A post shared by Nadine Richards (@greenerdeener) on Jun 6, 2017 at 1:24pm PDT   The dream team at the @C_Calgary golf fundraiser at @ElbowSprings! @derekjmacdonald, @calindaniel and Shaw’s Jay...
#EventInReview: RVC2017’s All the Stars

#EventInReview: RVC2017’s All the Stars

Rendez-vous Canada (RVC) is Canada’s premier international tourism marketplace, which takes place in a different Canadian city each year and features a four-day series of marketplace style events, all culminating in a “host night” finale event. This year, Calgary was awarded the opportunity to play host city and welcome over 1,700 international tourism buyers to the great white north, and Boom was given the opportunity by Travel Alberta and Tourism Calgary to produce the host night event. Calgary features five star dining, hundreds of musical and cultural stars, and an unparalleled view of the northern hemisphere’s pristine starry skies. With this in mind, our team worked with Daughter (another Calgary star) to come up with the event identity “All the Stars”. Over the next few months, this identity was slowly brought to life as we envisioned the experience guests would have as they travelled through The National Music Centre, exploring seven floors, each themed and decorated by One West to mimic Alberta’s varying scenery. 86 separate contractors, vendors, suppliers, entertainers, and event partners came together to show the world the best of Calgary, and the result was a delight to witness. Gorgeous lighting highlighted the stunning architecture of the building; Albertan-inspired cocktails and canapés captivated; incredible local talent entertained on every floor, and ambient video of our province’s natural offerings met guests at every turn. Take a look at the photos below for a glimpse into the evening! *All photos by Leblond Studio   Boom was honoured to have worked with such an incredible team on this event, and is very proud to have had the opportunity to show off...
#EventInReview: Hearts Out for the Youth Singers of Calgary

#EventInReview: Hearts Out for the Youth Singers of Calgary

The Youth Singers of Calgary is one of our city’s most established organizations, having been hitting the high note and shimmying their jazz hands for over 30 years. Started by Shirley Penner in the 1980s, with just a small group of big-dreaming kids, The Youth Singers has since grown to see thousands of young people pass through its doors. Though not all, or even perhaps most, became famous singers or started top-charting girl and boy bands, they did go on to become creative, dedicated, tremendous men and women: doctors, designers, dancers, all of whom contribute to our city and, indeed, Canada at large with their talents and work ethic. Talk to any of them and they will quickly credit their years at Youth Singers as a pivotal influence in their lives. To celebrate this organization, the newly annual “Hearts Out” event was born. Taking place in Studio Bell: The National Music Centre, the event saw hundreds of Calgarians come together for an evening dedicated to applauding and supporting the staff and students that make up The Youth Singers. The evening began with musical stylings from The Youth Singers’ ON CUE ensemble and Calgarian rising star, Justine Tyrell, and led into a lively “reverse auction”, which sent all VIP, Sponsors and “Friends of” guests home with an auction item valued anywhere from $200 – $6,500. Spirits now soaring, Premium guests began to arrive and, after an hour of Hotel Arts award-winning canapés and cocktails, the main program began.               Our talented host, Ken Lima-Coelho guided the rest of the evening. Personal testimonials, a performance...
Event In Review: Starfleet Launch for Telus Spark!

Event In Review: Starfleet Launch for Telus Spark!

To decline the opportunity to produce an one-night Trek celebration of galactic proportions with Telus Spark! would be…well… illogical. On February 3, 2017, Telus Spark! welcomed over 700 Trekkies into the building to launch the Star Trek: Starfleet Academy Experience exhibit (February 4 – June 4, 2017). Boom was honoured to affix our communicators to our lapels and produce this event; here is why: we live for ‘experience’ – dreaming it, creating it, living it. No one understands experience like Telus Spark! and no one appreciates experience more than true fans. We met some truly incredible fans this weekend, and had a blast with Telus Spark! on this project. Get ready to geek out… Our goal for this event was to provide a one-night-only, memorable experience for the fans. That started with inviting some stars of the Trek universe to be our special guests: Jonathan Frakes, Levar Burton, and Garrett Wang beamed in to regale attendees with stories from the set and insight into the remarkable cultural legacy Star Trek has had. These very special guests got to start their night by touring the exhibit for the first time and talk to local media and camera crews about their first impressions – let’s just say they were impressed. Check out this Global Calgary article to see the gents in fine form… Our guests @jonathansfrakes @levarburton @GarrettRWang are taking a look at Star Trek: The Starfleet Academy Experience! #StarfleetYYC pic.twitter.com/PMcW4whfcP — TELUS Spark (@TELUS_Spark) February 4, 2017 Who will enter from the bridge?! Shooting tonight at @TELUS_Spark. #LLAP #startrekacademy 🖖#yyc pic.twitter.com/uxvsFtnOJO — FullSwingProductions (@FullSwingProd) February 4, 2017 Both VIP’s and general attendees...