#EventInReview: Holt Renfrew’s Private Shopping Night for LOOK2016

#EventInReview: Holt Renfrew’s Private Shopping Night for LOOK2016

For the second year, LOOK2016’s presenting sponsor, Holt Renfrew, welcomed Calgary’s art and culture aficionados into their doors to partake in a private shopping night benefiting Contemporary Calgary. The evening began with a fashion show designed by the incomparable Kelly Streit of Mode Models and featured curated looks by Holt’s stylists. Afterwards, guests were invited to explore all three levels of the luxury retailer and shop, with the goal to find a perfect “LOOK” for LOOK2016, with 10% of all sales made that evening directly supporting Contemporary Calgary.   All photo’s by Phil Crozier, courtesy of Holt Renfrew.                     The evening was a stunning success, with over 450 guests in attendance. Thank you to Holt Renfrew for hosting this fabulous fundraiser! For more information on LOOK2016, and to buy ticket, click...
Event in Review: Myntex Grand Opening

Event in Review: Myntex Grand Opening

Toto, we’re not in Google offices anymore- but you could’ve fooled us. Myntex may be serious about communications security, but their office is pure start-up fun, and the Boom team loved helping them reveal it to their friends and family! Having launched and achieved stunning success in just a few years, the owners of Myntex rather quickly found themselves needing an office space, though they were reluctant to give into the corporate culture that they saw in many downtown offices. Intro a neon orange slide, traversing the two stories of the building, pin ball machines, an air hockey table, and bunk beds- three for tired office works, and two for tired office pets. While working on creating the plan for the Myntex office Grand Opening it was impossible not to be inspired by the fun and vibrancy of this company and their space. As a young organization brand integration was a focus for our production team, and the Myntex brand found its way into creative corners of our design; cocktail tables spandexed in Myntex colours, swag bags with dog treats (as per their offices pup-friendly policy), and technologically inspired florals by Designing on the Edge, which officially hold the title as ‘coolest florals of 2016’. To top it all off, Chef Nicole and the Nicole Gourmet team concocted a variety of palate pleasing canapés,  with – of course- her famous fried chicken and corn fritters keeping the later party goers fuelled for the remainder of the evening.               The Boom team would like to wish a heartfelt congratulations to Myntex and the best of luck as...
#EventInReview: Tim Horton Children’s Ranch Golf Tournament

#EventInReview: Tim Horton Children’s Ranch Golf Tournament

August 23, 2016 marked the 26th annual Tim Horton Children’s Ranch Golf Tournament in support of the Tim Horton Children’s Foundation, a Canadian born and bred organization that sends thousands of children to camp every year. In 1990 a group of Tim Hortons Restaurant Owners decided to give back to the communities they were already serving. Their idea was a camp where children from low-income families could have fun, be challenged and- most of all- develop the skills that would make them successful adults. To raise the funds for this camp, the franchises put together the first annual Tim Horton Children’s Ranch Golf Tournament.       Sherri Johnston, the Tim Horton Children’s Foundation Community and Special Events Manager, has been involved with the organization for 6 years. She lights up when she talks about how the Kananaskis Ranch was built, quite literally, by local restaurant owners and team members. “They not only raised capital to help cover operation costs, but they physically helped build the building, laid the sod,” she says, a smile in her voice. This year’s Golf Tournament took place at the Canmore Golf and Curling Club, with emerald green peaks framing a stunning green, upon which over 140 golfers teed off. A hot breakfast started the day, with, of course, a steaming cup of Tim Hortons coffee warming the slight morning chill that had settled over the mountains. After a shotgun start, golfers made their way through the 9 holes, each featuring a sponsored activity or competition, reminiscent of childhood camp games: a game of horseshoes, a lasso competition, and even a milk and cookie...
Event in Review: SocialWest

Event in Review: SocialWest

Project Brief: Assist social star Mike Morrison to present the largest social media and digital marketing conference on the prairies over three days in a legendary Calgary cinema. SocialWest, a new conference from Mike Morrison, welcomed over 400 professionals into The Globe Theatre last week to talk social media, communications, and digital marketing. More than that, it achieved something special: it made ‘The Conference’ cool again. When one thinks of ‘traditional’ social media masters and digital masterminds, one conjures images of geeky, anti-social computer nerds. In fact, the ecosystem of social media marketing is made up of enthusiastic, engaging, and energizing individuals eager to connect, learn, and expand their networks. Can you imagine a better environment and atmosphere for growth? Take it from us, it was a fabulous way to learn and meet new people. *Photo Credit: Neil Zeller Photography Boom Goes the Drum was able to collaborate with Mike from the conference’s conception, and were able to project manage the multiple layers of production: Registration Staffing Venue Management Production Budgeting Project Management It was a joy to see the project come to life – and sell out weeks in advance – and experience the event with the incredible calibre of professionals it attracted.   The result: A sold out conference that attracted 400 attendees from as far as the NWT and major brands like Facebook, Twitter, and Airbnb. Attendees also got to hear from homegrown social star Kelly Oxford (who stuck around to sign copies of her NYT best-selling book). Social impressions for the event were in the tens of millions – trending nationally within hours of opening. There was also...
Event in Review: Youth Singers of Calgary’s 30th Anniversary

Event in Review: Youth Singers of Calgary’s 30th Anniversary

This past Saturday, May 14, marked the Youth Singers of Calgary‘s 30th anniversary. The Boom team was delighted to help celebrate this occasion at the Jubliee Auditorium, and to assist in bringing together over a thousand Calgarian supporters of youth and the arts. Thirty years ago, music, arts, and education graduate Shirley Penner realized that, while Calgary was full of talented, creative young people, their outlets- particularly those of the musical bent- were limited. Through Shirley’s passion and determination, and along with the support of Darlene Dusevic, Tricia Penner, and many other volunteers, Youth Singers was born. “Together they developed a unique performing arts organization; providing an opportunity for young people to express themselves onstage through music, dance and theatre. Their commitment to music, excellence in teaching and a strong team approach has sustained the organization to the present day.”   The anniversary included a a pre-event cocktail (and mocktail) hour, where guests explored the auditorium, enjoyed bites by Hotel Arts, and bid on over a dozen auction items, including multiple all-inclusive vacation packages. Soon attendees were ushered into the auditorium, which would feature multiple stunningly lit, choreographed, and performed numbers by the Youth Singers and their various chapters. Mayor Naheed Nenshi, a very vocal supporter of the arts, was present for the performance, and took a moment before the show to comment on the powerful contribution the dedicated volunteers give every day to ensure organizations like the Youth Singers of Calgary can thrive in our community.     After the performance concluded to a well deserved standing ovation, over a thousand guests made their way back into foyer to enjoy a...
Event in Review: La Nuit Sauvage

Event in Review: La Nuit Sauvage

Circus curioso and vintage steampunk came together this past weekend for La Nuit Sauvage- literally, “A Wild Night”. The historic Theatre Junction Grand welcomed Calgarian’s into an evening filled with “…surreal scenes, after-hours circus souls, secret rooms, a taste of tawdry midway amusement, DJs, silent auction and culinary inventions by Workshop Kitchen + Culture.”     Arguably one of Calgary’s most enticing and beloved architectural gems, the Theatre was on fine display this past Saturday as guests wandered through three floors of warmly lit exposed brick, champagne-bottle-chandeliers, and heavy velvet cordoning. Over one hundred years old, the building was as much a treat to interact with for guests as were the many circus performers and art installations. Throughout the event guests dressed in various degrees of victorian-era and industrial revolution inspired garb, as steampunk culture has come to be known for. Attendees alternated between exploring the building and it’s various pop-up presentations, and being covertly ushered in small groups into private parties and performances, featuring burlesque dancers and absinth tastings, just to name a few. A ‘vintage room’ photo booth was also wildly popular, as guests could not only interact with a fun set and various props, but could instantly find their pictures live on the photo booth’s Instagram account. Thank to you Fox Photo Society for their gorgeous Vanity Fair portrait-inspired design!           This event was absolute delight to partner on, and Boom greatly enjoyed assisting Theatre Junction Grand in displaying the creativity and vibrancy that the venue and its collaborators have become known for. To support the theatre, click Here....