BOOM Goes Out: Packwood Grand

BOOM Goes Out: Packwood Grand

Twelve hundred of Calgary’s most cultured and fashion forward patrons found themselves donning wide-brimmed, St. Tropez-inspired hats, and cool, airy cravats as they walked the red carpet for the second annual Packwood Grand. A standardbred racing event produced by Tyler Rygus, Cory Edwards, and BOOM friend, Katy Bond, Packwood has been hailed as a “… celebration of old world leisure and sophistication”. Judging by the well-shod and artfully styled guests and event venue respectively, we’d have to say we’re in agreement. For a second time, Packwood has made what was old new again, and coyly charmed Calgarians into enjoying a day of forgotten pleasures and refinement.   Boquet Finale | This year’s best dressed @swervinsterzik @aniab thanks to our judges @styleista_ca @jasonkrell @alyvelji And @crossiron_mills #yyc #ADayAtTheRaces #packwoodgrand A photo posted by Packwood Grand (@packwoodgrand) on Jul 1, 2015 at 3:24pm PDT With a shot, the beautifully groomed standardbreds were off, red dust flying in the cool afternoon breeze as guests watched breathlessly, intently following their favourites around the track. Watching the track was delightful, but watching the attendees was perhaps even more so- as event producers, it was a true treat to see a crowd so completely engaged in an event experience. It’s hard to know who stole the show for the day; the horses, or the volumes of paper roses and explosions of brightly coloured feathers that bedecked the crowd at every turn. Packwood famously includes a style competition- complete with awards- and Calgarians did not disappoint. Haute Couture & High Stakes | This is what it’s all about. How great is this day, Calgary?! #yyc #ADayAtTheRaces...
BOOM Goes Out: PARKSHOW2015

BOOM Goes Out: PARKSHOW2015

Alberta has not always been known as a place where high fashion calls home. However, the artistic genius and impressive drive of PARK (Promoting Artists; Redefining Kulture) has been slowly but surely asserting the fact that western Canada has a voice worth hearing in the arts and culture community. Twice a year, for PARKSHOW and then PARKLUXE, Calgarians are whisked into whatever new world this creative team has dreamed up and bear witness to some of our provinces most talented and promising designer’s most recent collections. The first show that kicks off the summer in Calgary is PARKSHOW. Unlike PARKLUXE, which features established local designers, PARKSHOW is all about the up-and-coming, and displays the work of artists and designers whose work is just starting to make waves in the fashion world. These waves are almost always indicative of a tsunami of talent, as was evident on the runway at this past Saturdays PARKSHOW2015.   Inspired by the moody textures and tones of the Oceanside, the PARK team transformed the Chinook Parkade into a dimly lit coastal experience, where guests walked by shimmering constructed walls, giant art-deco styled waves lit up with blue lights, and step-and-repeats with leafy, vertical hanging gardens as the backdrop. The show itself featured no less than ten emerging designers from around Alberta. Generally, we noticed minimal lines filled with stunning architecture from many of the collections, and muted, earthy colours abounded. Many of the models wore simple brown mules- the break-out shoe of the summer- provided by Gravity Pope. Out of all the incredible collections, one in particular stood out, small though it was. Spencer...
BOOM Goes Out: #Bella2015

BOOM Goes Out: #Bella2015

In my opinion there is nothing more fashionable than supporting a great cause which is exactly what several hundred of Calgary’s most fashionable elite did last night at the 2nd annual Bella Fashion Show Presented by Holt Renfrew, and they all looked great doing it too. In it’s second year, Bella 2015 is tagged as the “hottest fashion event of the season” and it is apparent why; the most stylish crowd of fashionistas/fashionistos descended on Holt Renfrew in a show of support for the Foothills Hospital Neonatal Intensive Care Unit. In their words – “1 in 8 babies born at the Calgary Foothills Medical Centre require the care of the NICU and the $500,000 raised last night will go towards buying desperately needed equipment for the NICU to help give the best chance possible for the fragile beginnings of these tiny patients lives.” A cause worth supporting for sure. The evening began with a “magenta carpet VIP reception” and delicious food from Hotel Arts and wine from Willow Park Wine and Spirits were all in high supply. As an interesting twist on the challenge of live programming in an unconventional setting, a live telecast was filmed from several locations on different levels of the Holt Renfrew Calgary retail space and broadcast throughout the venue on screens. As a technical side note, this Event Producer was impressed by the logistics of this live programming feat. Guests were asked to take their seats about 2 hours into the evening and that is when the real show began. With a spectacular Carmen inspired prelude performance by both Calgary Opera and the Alberta Ballet the show...
BOOM: Stays In (and watches The Oscars)

BOOM: Stays In (and watches The Oscars)

The couture has been sent to the cleaners, the statues have found homes on extravagant mantle places, and the red carpet has been wrung out and hung up to dry; sadly, ladies and gentlemen, the 87th Oscar’s are finished. While we adored Neil Patrick Harris’ Old Hollywood opening act, and literally jumped out of our chairs and cheered when J.K. Simmons took home Best Supporting Actor, the real highlight of the night came earlier… Everyone knows that half of the draw for the Awards is the looks we see on the red carpet, so BOOM polled some of Calgary’s best trend-setters for who they thought would steal the spotlight. Amidst the sea of scarlet, cherry, and burgundy that seemed to dominate the red carpet this year, a few individuals of stylish notoriety caught- and held- our eye. #4 Marion Cotillard No new-comer to Oscar glory, our favourite petite piaf always stuns, so we were less than surprised to see her in this forward-thinking Dior Couture gown. While it may be a little ahead of its time, we love the art-deco feel and are sure we’ll see inspiration in future hemlines. #3 Rita Ora Rita Ora not only takes our number three spot for best dressed at the Awards, but she also takes a spot in our top five for Stylish Surprises. She departed from her usual street-meets-beat look, and was delightfully elegant and dramatic in midnight blue Marchesa- a sharp juxtaposition for her later, bare-all After Party number… #2 Margot Robbie ‘The Duchess’ just barely missed claiming the throne in a slinky Saint Laurent dress, with a Van Cleef...
BOOM and Friends: Oscar Red Carpet Predictions

BOOM and Friends: Oscar Red Carpet Predictions

The most wonderful time of the year is less than week away; Oscar Season! BOOM will be live-tweeting night of (@boomgoesthedrum), but in preparation for this annual evening of film and fashion we decided to reach out to some of our most style-savvy friends in YYC, and asked them to send us their predictions for who they think will be best-dressed at the Awards. One Red Carpet look will be chosen as the winner (via a completely scientific process which has been developed over the last three decades of red carpet research) by BOOM president, Derek MacDonald. Speaking of Derek, this week he was part of Global Morning News to talk about hosting a standout Oscars Party.  Check out his design tricks for hosting at home! So look no further for your pre-Oscar fix. While we may have a few inklings as to who is most likely to rock it (three votes for Emma Stone- three!), with stars reinventing red-carpet chic like never before, it could be anyone’s game. Sommer Smith – BOOM, Sales and Marketing Manager Love to love her, or love to hate her, Gwyneth is magic.  Her breakups are global news, her BBF is Beyonce, and she makes homemade pasta, yet her thighs do not touch. She will push a product, nurture the next “it” celebrity friendship, preach the detox diet, give a parenting tutorial, but she will never unconsciously or consciously uncouple from her fashion sense.  My prediction is that Gwyneth magic will hit the red carpet once again. Jessica Tkachuk – BOOM, Production Assistant The gentlemen of Hollywood are stepping up their game as of late....
BOOM Goes Out: Schmancy 2015

BOOM Goes Out: Schmancy 2015

Alex Kingcott  from Shareworthy and Derek MacDonald from Boom Goes the Drum The only Calgary fundraiser to make the national ‘Top 6 most influential fundraisers’ list in Maclean’s 2014 POWER Issue is Schmancy, presented by The Glenbow Museum. The article mentioned that the event raises funds for the largest non-profit museum of it’s kind in Western Canada (The Glenbow) and that it considers itself a ‘non-gala’ gala (which we agree with – the relaxed vibe at Schmancy is a unique achievement). What they neglected to mention, is Schmancy’s fabulous style… After four years on the boards, we think Schmancy has become the only social event in the city where you can take style risks. There is no theme, per se, but self-expression and individuality are fundamental and requisite for attendees – look great, feel great, and take fashion risks. Below: Schmancy co-chair Katrina Olson @KatrinaOlson Vincent Law Aldona Baurtowicz 2015 was a real treat for the Boom Goes The Drum team because we were able to attend this year’s event as guests, to enjoy the extraordinary artistic talent assembled for the keynote presentation and roam Calgary’s most stylish after party, winding through the four levels of the Glenbow’s expansive collections. Top and Middle: Derek MacDonald, Bridal Expo’s Lenora Kingcott, Alex Kingcott, Jessica Tkachuk and Andrew Smith. Bottom: Derek MacDonald and Michelle Lazo Derek MacDonald, Franca Dejong, Madelyn Lang, and Cynthia Moore For this year’s keynote, we were greeted by the effervescent Jessi Cruickshank (MTV, ETalk), who opened the evening’s discussion by asking this question: how have arts and culture made you who you are today? Two artists currently impacting...