Event in Review: Next Big Thing

Event in Review: Next Big Thing

Next Big Thing is the brainchild of Kait Kucy and Mike Morrison, two journalists who understand the value of online business and the business of being online. They created a one-day conference to educate and celebrate professionals who use social media and the internet to promote themselves/their work, and make money. As fans of their work and vision, Boom Goes the Drum was honoured to sponsor this event and provide production services. It was another fabulous year of learning and inspirations – cue the highlights! 1. ‘Call to Action’ is dead. Long live ‘Invite to Collaborate’. Something we heard time and time again from the panelists and speakers who generate income as social influencers is that their relationships with brands are more successful when the brand approaches them with a collaborative spirit. Working with an influencer means understanding who they are as a person, and what about their voice resonates with their audience, and then presenting them with a win-win-win opportunity thats more than just ‘tell your fans to buy our product’. If you want to get the attention of an influencer identify for them the link between them, their audience, and your story/product, pitch a few ideas, be up front about budget, and work with them to find the best fit. They know their audience, and they’re there to serve them, so trust them.   Inspiration then instruction from @ladydubbs and @darling. Her first tip: start with a mission statement or manifesto. A post shared by NEXT BIG THING (@nextbigthingca) on Oct 14, 2017 at 11:47am PDT   2. Stay in your lane. What makes you different makes...
BoomGoesOut: Calgary International Film Festival 2017

BoomGoesOut: Calgary International Film Festival 2017

Eleven films in twelve days – a marathon, fuelled on popcorn, nachos and pop! As event producers, it’s rare that our schedules allow a 12-day festival commitment (unless we’ve planned the festival ourselves) however, this year I decided I was going to devote my ‘real life’ personal time to deeply immersing myself in the Calgary International Film Festival – it is the things that inspire us that make our work better!   Working the red carpet like we own it @andreajeanarnold Xx #calgaryfilm #yyc #yycliving #supportindiefilm A post shared by Jessica Broz (@missjbroz) on Sep 20, 2017 at 8:46pm PDT CIFF (now known as Calgary Film) is 12-day festival showcase of up to 200 multi-genre feature and short films from Canada and over 50th other countries, hosted at both the Globe Cinema and Eau Claire Theatre. These theatres transform into buzzing hives with “all walks of life” coming together with a common interest – A true love for film!  The Festival kicked off with an opening gala at Art Commons and a special screening, followed by 11 days of non-stop screenings. Opting for the Social/Cultural, Strong Women, Emotional, and Inspiring films – I’ll admit I’ve been through the emotional wringer. The most notable for me was ‘Breathe’ (based on a true story), a heartwarming celebration of the potential of our love for each other. Calgary Film did an amazing job of providing engaging, entertaining and compelling films – and it payed off with record attendance! I’ve been deeply touched by each film I’ve seen and I’m walking away with a very deep respect for this art form and those...
#EventInReview: SocialWest and The Hashtag Awards 2017

#EventInReview: SocialWest and The Hashtag Awards 2017

*Photo Credit: Neil Zeller The Hashtag Awards were not only the kick off to SocialWest 2017, but spectacular awards created to honour the work done by Western Canadian business this year. As Mike said, the social and digital work being done in the West is often overshadowed and under -celebrated because we’re do-ers, not promoters. Well, no longer! The Hashtag Awards were held at the history Palace Theatre (formerly Flames Central), and featured 8 categories. Great food, Wild Rose Brews and hundreds of SocialWest-ers filled the joint to champion the best of the digital west. Check out the Facebook post below for a full report of the winners and a highlight video produced by our friends at Full Swing Productions. #Repost @boomgoesthedrum ・・・ 10 minutes until we open the doors… go time! #SocialWest #palacetheatre #HashtagAwards #yyc 📸 @neil_zee A post shared by Yyc events (@yycevents_) on Jun 14, 2017 at 6:20pm PD Yaass! My girl @laahteeda on the big screen. Winner: Community Manager of the Year. Catch her on @cbceyeopener at 6:30 a.m. tomorrow & follow @socialwestca for the best in the digital west panel discussion w/ @westjet @greghounslow & @td_canada@akgland . . . . . 📸@l.y.s.h #hashtagawards #yyc #yyccc @cityofcalgary @mikesbloggity A post shared by Sheila Johnstone (@sheilagramyyc) on Jun 14, 2017 at 7:13pm PDT Me and the @rockster last night at the #hashtagawards @socialwest A post shared by Mary Kapusta (@marykapusta) on Jun 15, 2017 at 9:05am PDT By the time SocialWest kicked off the following morning at the Globe Cinema and hundreds of social and digital professionals buzzing with Rosso Coffee and True Buch Kombucha took...
#BoomGoesOut: The Dream Factory

#BoomGoesOut: The Dream Factory

What happens when you mix a lively performance group with one of Calgary’s most unique and well-loved arts buildings, and add a healthy dose of creative imagining? Theatre Junction GRAND‘s Dream Factory event- a fundraiser for their company and venue and fast-becoming of one Calgary’s most looked-forward to events of the year. The second annual event took place this past Saturday at the Grand, and saw hundreds of well-costumed Calgarian’s in various states of dream-like attire make their way through its bricked halls.     The evening began with a VIP reception which soon transformed into a guest-led exploration of the building. A “Queen of Hearts” entertained with her croquet playing companion before inviting guests to choose between two doors. One led to a large, dark room, with five beds in the centre, lit from above with spotlights; the other to a small room with four chairs and little else. In the room with the beds, guests were invited to lie down and put on a pair of headphones, where each was treated to a different auditory experience. In the room with the chairs, it was a visual one, where guests wore a virtual reality headset and toured a mystical fantasy world. In the main theatre, a “massage bed” of pulsing, neon lights continually scrolled, mesmerizing watchers, while a nearby platform displayed a book opening and closing, seemingly of its own accord.     Throughout the evening performance artists roamed the building, performing arial acrobatics and impressive gymnastics, enticing party-goers onto the dance floor. As the night drew to a close, guests enjoyed their last few nibbles and cocktails...
BOOM is Hiring

BOOM is Hiring

  Boom Goes The Drum is seeking a talented Event Producer to join our dynamic team of project managers. We are a boutique creative agency that believes in the power of story telling, and we are passionate about helping our clients uncover their story and find platforms to broadcast to a wider audience. If you love the medium of live-experience storytelling as much as we do and have some of the talents listed below, please send us your resume. We want to hear your story!   The Job – Event Producer   The Event Producer acts an account manager and is responsible for carrying projects from conception to completion. Leadership in Ideation, Concept development, Project/technical strategy & management, Client relationship building and Marketing are all a part the scope of this role. We are a project focused team, so tasks will change dependent on the project load and the changing needs of our production team.   Requirements: 5 years of event management experience (preferably at the Producer level)   Assets: Event Management Certificate and/or Degree Marketing experience Experience in large scale project management   Please send your resume to our confidential email: jobs@boomgoesthedrum.com by February 24th,...
Hearts Out for The Youth Singers of Calgary

Hearts Out for The Youth Singers of Calgary

There is nothing we could type here that would do a better job of showing you why supporting The Youth Singers of Calgary is vital. Watch this…   That’s why we’re so honoured and happy to be producing Hearts Out, The Youth Singers of Calgary’s marquee fundraiser (previously known as Hearts 4 Arts). On March 4, the stunning National Music Centre will be filled with song and support, and we want you to be there. There are two ways to experience the evening Premium Ticket ($95): start the evening at 8pm with food stations and drink tickets, move into a performance and celebration of 30th years, finish with a duelling dj danceparty as one of the first in teh city to boogy on the shiny new floors of the NMC…and all that jazz. VIP or ‘Friends of YSC’ (starting at $500 per pair): Arrive early to participate in the Allegro ‘reverse’ auction, where every pair of attendees will walk away with an item valued at at least $200 (Vacations, art, $1000 Holt Renfrew gift cards…) complete with passed food and drink and an open bar before you get to enjoy the evening’s entertainment in the best seats in the house. Where can you get these tickets? Here. We promise a spectacular event that will make your heart sing. See you...