5 Communication Trends for 2018 and Beyond

5 Communication Trends for 2018 and Beyond

We believe that, at heart, we’re all storytellers. Whether we choose to tell those stories through live experiences or through narrative-driven content, it doesn’t change the fact that in almost everything we do we are either telling or hearing a story. This fundamental idea is important to reflect on when we look at communication trends and how our world is rapidly changing, and remember that while the way people want to be communicated with may be changing, that desire to be communicated with stays the same. With this in mind, we’ve spent some time trawling the web to see what you can expect from communication trends for 2018 and beyond. Hint? You’re probably going to need to up your data plan.   1.Visualize Your Data Information is power- but how do you get people to care about your information in the first place? Organizations are increasingly turning from charts and spreadsheets to infographics in an attempt to translate raw data into engaging content. You just need to look at interactive visualizations created by big media companies, like the one below from The Wall Street Journal, to understand how data can be presented in an appealing way.   and on that note…   2. Prioritize Video. Not much new here; video is still the dominant content trend. Not convinced? The average person watches 32 videos per month, and there’s a 74 per cent increase in understanding when someone watches a video. If it isn’t already, video should absolutely top your communication docket for 2018.   3. 5G Mobile Internet 5G is the 5th generation of mobile communication, which is capable of providing a data...
Get to Know: Alena Schock

Get to Know: Alena Schock

We’re thrilled to welcome Alena Schock, B.A., to the Boom team this month! Alena comes from the world of international relations, and brings with her a plethora of experience from both the marketing and business world. In the time it would take most people to start and complete their pilot’s license (which she’s still considering) Alena has already taken the event and communication’s world by storm; she’s co-produced a volunteer-led fashion show benefitting the Heart and Stroke Foundation, accepted a position as board member for ILEA (International Live Event Association), and – in case you forgot- become Boom’s Communications and Special Project Coordinator. If you want to say hi, shoot her an email at alena@boomgoesthedrum.com, or if you’re a bit on the shy side, you can get to know her better by perusing the interview below.   1) You have an impressive pedigree: a bachelor in business with a double minor in international business and political science. So how did you end up in events and communications?  I had the opportunity to study international marketing in Hong Kong a few years ago. When I came back I had all this inspiration and wanted somewhere to put all that positive energy. My mom had heard of this fashion show called “The Heart Truth” and recommended I use my positive energy for a good cause by volunteering. Working on that event I remember having a moment where I just stopped and went, “Oh my God, I really love doing this.” I think that was one of the first times I felt really empowered, but I didn’t really have a word for it. The...
#EventInReview: HeartsOut2018

#EventInReview: HeartsOut2018

Last week one of Calgary’s oldest arts institutions, The Youth Singers of Calgary, hosted their second annual fundraiser, Hearts Out. The event raises support for their programming, which provides young Calgarians with access to musical and performing education. Boom was pleased to once again be the production sponsor for this event. Since it’s inception in 2017, Hearts Out has become the organization’s most successful fundraiser, securing over $250,000 in revenue to support children and youth in the arts. The event was hosted at one of Calgary’s favourite venues (and one very aptly chosen for this event), Arts Commons‘ Jack Singer Lobby. Youth supporters, arts aficionados, and an impressive range of sponsors all descended on the lobby for an evening of musical delights. The fundraiser began with the much-anticipated and always sold-out Allegro Auction; a reverse auction, where guests win donated prizes (with an average value of over $400). The catch? When your name is called you have just 30 seconds to race to your item and claim it before someone else does. Our talented host – and Youth Singer dad- Ken Lima-Coelho guided guests through the process with some help from our ‘auction correspondents’, Steve Nagy and Mike Morrison. They don’t call it an “Allegro” auction for nothing- over 80 items were claimed in just under 40 minutes. Planning on attending next year? Pro tip: choose the ballet flats instead of the heels and arrive 15 minutes early to scope out the best prizes- they go fast and having a heads up on where they are in the room is your best bet on landing your top choice. After the auction,...
Event in Review: Next Big Thing

Event in Review: Next Big Thing

Next Big Thing is the brainchild of Kait Kucy and Mike Morrison, two journalists who understand the value of online business and the business of being online. They created a one-day conference to educate and celebrate professionals who use social media and the internet to promote themselves/their work, and make money. As fans of their work and vision, Boom Goes the Drum was honoured to sponsor this event and provide production services. It was another fabulous year of learning and inspirations – cue the highlights! 1. ‘Call to Action’ is dead. Long live ‘Invite to Collaborate’. Something we heard time and time again from the panelists and speakers who generate income as social influencers is that their relationships with brands are more successful when the brand approaches them with a collaborative spirit. Working with an influencer means understanding who they are as a person, and what about their voice resonates with their audience, and then presenting them with a win-win-win opportunity thats more than just ‘tell your fans to buy our product’. If you want to get the attention of an influencer identify for them the link between them, their audience, and your story/product, pitch a few ideas, be up front about budget, and work with them to find the best fit. They know their audience, and they’re there to serve them, so trust them.   Inspiration then instruction from @ladydubbs and @darling. Her first tip: start with a mission statement or manifesto. A post shared by NEXT BIG THING (@nextbigthingca) on Oct 14, 2017 at 11:47am PDT   2. Stay in your lane. What makes you different makes...
BoomGoesOut: Calgary International Film Festival 2017

BoomGoesOut: Calgary International Film Festival 2017

Eleven films in twelve days – a marathon, fuelled on popcorn, nachos and pop! As event producers, it’s rare that our schedules allow a 12-day festival commitment (unless we’ve planned the festival ourselves) however, this year I decided I was going to devote my ‘real life’ personal time to deeply immersing myself in the Calgary International Film Festival – it is the things that inspire us that make our work better!   Working the red carpet like we own it @andreajeanarnold Xx #calgaryfilm #yyc #yycliving #supportindiefilm A post shared by Jessica Broz (@missjbroz) on Sep 20, 2017 at 8:46pm PDT CIFF (now known as Calgary Film) is 12-day festival showcase of up to 200 multi-genre feature and short films from Canada and over 50th other countries, hosted at both the Globe Cinema and Eau Claire Theatre. These theatres transform into buzzing hives with “all walks of life” coming together with a common interest – A true love for film!  The Festival kicked off with an opening gala at Art Commons and a special screening, followed by 11 days of non-stop screenings. Opting for the Social/Cultural, Strong Women, Emotional, and Inspiring films – I’ll admit I’ve been through the emotional wringer. The most notable for me was ‘Breathe’ (based on a true story), a heartwarming celebration of the potential of our love for each other. Calgary Film did an amazing job of providing engaging, entertaining and compelling films – and it payed off with record attendance! I’ve been deeply touched by each film I’ve seen and I’m walking away with a very deep respect for this art form and those...
#EventInReview: SocialWest and The Hashtag Awards 2017

#EventInReview: SocialWest and The Hashtag Awards 2017

*Photo Credit: Neil Zeller The Hashtag Awards were not only the kick off to SocialWest 2017, but spectacular awards created to honour the work done by Western Canadian business this year. As Mike said, the social and digital work being done in the West is often overshadowed and under -celebrated because we’re do-ers, not promoters. Well, no longer! The Hashtag Awards were held at the history Palace Theatre (formerly Flames Central), and featured 8 categories. Great food, Wild Rose Brews and hundreds of SocialWest-ers filled the joint to champion the best of the digital west. Check out the Facebook post below for a full report of the winners and a highlight video produced by our friends at Full Swing Productions. #Repost @boomgoesthedrum ・・・ 10 minutes until we open the doors… go time! #SocialWest #palacetheatre #HashtagAwards #yyc 📸 @neil_zee A post shared by Yyc events (@yycevents_) on Jun 14, 2017 at 6:20pm PD Yaass! My girl @laahteeda on the big screen. Winner: Community Manager of the Year. Catch her on @cbceyeopener at 6:30 a.m. tomorrow & follow @socialwestca for the best in the digital west panel discussion w/ @westjet @greghounslow & @td_canada@akgland . . . . . 📸@l.y.s.h #hashtagawards #yyc #yyccc @cityofcalgary @mikesbloggity A post shared by Sheila Johnstone (@sheilagramyyc) on Jun 14, 2017 at 7:13pm PDT Me and the @rockster last night at the #hashtagawards @socialwest A post shared by Mary Kapusta (@marykapusta) on Jun 15, 2017 at 9:05am PDT By the time SocialWest kicked off the following morning at the Globe Cinema and hundreds of social and digital professionals buzzing with Rosso Coffee and True Buch Kombucha took...