Schmancy seems to have done what few other galas have been able to achieve by attracting a broad demographic of arts supporters. This event every year welcomes a full range of guests in support of one of Calgary’s most important cultural landmarks, The Glenbow Museum. Part of the success has been the focus put on the up and coming generation of under 30 supporters.
For the second year in a row Schmancy Style has acted as a teaser to the main event. Taking place about a month before the Gala, Schmancy Style seeks to answer the simple question “…but what to wear to Schmancy?” This satellite event, with it’s high-style cocktail party and fashion show has staked claim as not only an important pre cursor to the main event but also its own, must attend.
Schmancy celebrated it’s third year as the must attend gala event this past February. Boom Goes the Drum was on board again this year as Production Sponsor to help create this high-energy event. We are honoured to be a part of the Production Team and believe in the importance of supporting institutions that promote culture in our city.
The evening began with a cocktail reception in the Foyer of Macleod Hall with a live Jazz Trio beckoning guests to shake off the cool February night outside. With a beverage firmly in hand, guests moved to the theatre style seating in Macleod Hall for the main presentation. This year our Emcee for the night was the always engaging Dave Kelly of Kelly Brothers Productions. And after a spirited message from our Mayor, we were introduced to the one and only Bryan Adams.
Now you would think that Bryan would be there to talk about his wildly successful career as a singer and songwriter, but he actually came to talk about the thing that he is not known for; his photography. His collection of work was on display at the Glenbow for the first time. Through his reflective and sometimes tender discussion with, Melanie Kjorlien, Glenbow’s VP of Access Collections and Exhibitions, we got to see a side to the mega hit, rock star that possibly surprised many and allowed everyone in the room to see the star become the man behind the lens. It was clear, Adams is an uncompromising artist committed to telling the story of his subject whether it be Queen Elizabeth or a bare-chested pop star Pink.
After the 45 minute keynote discussion guests were then directed to the museum which had been transformed into a Gala-Gone-Wild party spanning 4 levels of the museum. Guests were encouraged to eat, drink, dance and view the works, complete with live bands, Pop up Opera (courtesy of CowTown Opera Co) and a photo booth by Photo PhilCro. The diverse crowd added so much to the energy of this event, and allowed for an unique and eclectic vibe.
Taking the traditional sit down gala fundraiser format and turning it on its head 3 years ago, Schmancy now enjoys the title of one of Maclean’s Magazine’s Top Canadian parties and charity events. Congratulations to The Glenbow Museum on being Fancy Schmancy in the most approachable way possible.
Photo Credit: The Glenbow Museum