Much like the weather, the forecast for colour reporting seems to be based on a highly scientific method of licking your index finger and letting the breeze do the trend spotting. But unlike meteorology forecasting, the trend in colour palettes is not susceptible to chinook winds, it actually has staying power. Whether you are committed to your black monochromatic closet or you are a fashion skydiver, it is good to know what is fresh and new-fangled on the colour wheel.
In celebration of the first day of Spring we wanted to revisit the Spring 2014 Pantone Colour Report that came out a couple of months ago to tell us what to expect and why.
Here is Executive Director of the Pantone Color Institute, Leatrice Eisman, talking about some of the combinations that we will be seeing in the world of men’s fashion:
“This season, consumers are looking for a state of thoughtful, emotional and artistic equilibrium. While this need for stability is reflected in the composition of the palette, the inherent versatility of the individual colors allows for experimentation with new looks and color combinations.”
Ok, so why is this important?
It means a lot…
Fashion, like event planning, is all about subtly and nuance. It is a visual art. And as we see in all art, the concept of repetition and variation is what draws the eye in. This same concept applies with the use of color. When you mix up versatile pastels with brilliant pops of colour and pair them with muted vintage tones, you are basically telling a story to the eyeballs of your audience. This may be a little too analytical for some people, so just knowing that there is science behind the trend casting may be enough. But for someone like me who nerds out on the fact that there are basically people in lab coats who spend all day thinking about this stuff, its kinda like getting a little peek behind the curtain.
Science aside, here are just a few some simple examples that I love of this season’s colours in action in the world of fashion: