Who We Are

Derek MacDonald

Email: info@boomgoesthedrum.com

I am the President and an Event Producer at Boom Goes The Drum. I spend a lot of time asking “what if”, which is then followed by “how?”  I am a technical dreamer.   I love to visualize creative concepts and then work with budgets, spreadsheets, sketches, and plans to make the vision come to life (which is a fancy way of saying that I am a sucker for a cool idea and figuring out how to pull it off).  My role at Boom Goes The Drum is to provide creative direction, Event Production Strategies, provide leadership for our team and contribute to our industry.

For a full bio please check out my LinkedIn profile.

What resonates with me?

Storytelling

Daily Routine

  • Articulating creative ideas 50%
  • Determing client needs 25%
  • Scripting and content writing 15%
  • Listening to Fleetwood Mac 10%

Sommer Smith

Email: sommer@boomgoesthedrum.com

I am the Director of Operations at Boom Goes The Drum. I am a graduate of the University of Calgary with a Bachelor of Arts majoring in Communication. My past work is full of sales, marketing, PR, and I have been known to carry a tray full of sangria. I thrive on connecting with people through sharing ideas and experiences.  My role at Boom Goes The Drum is to ensure our future and present clients are inspired, informed, and impressed through the experiences and content we create in our sales process and our company values.

For a full bio please check out my LinkedIn profile.

What resonates with me?

A laugh that makes you cry

Daily Routine

  • Engaging on Social Media 35%
  • Content Development 25%
  • Talking with Clients 20%
  • Buying vintage on Etsy (on my break…of course) 5%

Jessica Broz

Email: jbroz@boomgoesthedrum.com

I am an Event Specialist at Boom Goes the Drum.  I’ve spent 17 years in the hospitality industry in a variety of roles. On top of my formal education at Bow Valley College with an Events Management Diploma I’ve also had the opportunity be involved with some of the largest festivals in Western Canada, including Chasing Summer, XFest and Wanderlust 108. My favorite word in our industry is activation.  It is my goal to ensure that every part of an event activation is smooth and seamless. My role at Boom Goes The Drum is to be an integral part our event production team and leading our clients and projects to successful activations.

For a full bio please check out my LinkedIn profile.

What resonates with me?

A perfectly steeped cup of tea

Daily Routine

  • Organization (On All Fronts!) 35%
  • Logistics 35%
  • Providing Positive Solutions 20%
  • Planning my next trip 10%

Jessica Tkachuk

Email: jessica@boomgoesthedrum.com

I am an Event & Marketing Specialist at Boom Goes the Drum. My experience in the non-profit, publishing, and fashion industry has provided me with a passion for impactful, inspired events, and the know-how to make it happen. I am currently studying Event Management and Communications at Mount Royal University. I’m tenacious with a project or deadline, pride myself on being a cool head in a crisis, an avid follower of Calgary’s music and art scene, and I may have a weakness for Italian pasta. My role at Boom Goes the Drum is to contribute and support our event production team with my creativity, PR savvy and logistical aptitude.

For a full bio please check out my LinkedIn profile.

What resonates with me?

Connecting people to their passion

Daily Routine

  • Building event production plans 40%
  • Logistical communication with Clients and Event Partners 35%
  • Finding creative ways to meet event objectives 15%
  • Checking out Calgary’s art and music scene with a glass of Pinot in hand 10%

Alison Dumenko

Email: alison@boomgoesthedrum.com

I am the Manager of Production Services at Boom Goes The Drum. I am a Certified Special Event Professional (CSEP) with over 10 years of experience in the industry. Prior to graduating from the Event Management program at Mount Royal University, I gained a full appreciation for logistics and critical thinking while working for two of North America’s largest Airlines. I love a good checklist, being efficient with my time, and red wine. My role at Boom Goes The Drum is to guide the production team through all phases of the event with a focus on good process and collaboration.

    What resonates with me?

    When a plan comes together

    Daily Routine

    • Event Production 50%
    • Operations 35%
    • Heath & Safety 10%
    • Poppin’ (wine) bottles 5%
    ISES International member
    Martha Stewart Weddings
    Canadian Special Events Star Awards
    ISES 2013 Award Recipient

    Recent Blog Posts

    Ideas, Insights, and Events from our team.

    Boom Feature: Alberta Meeting and Event Guide – Reinventing the Gala Format

    It goes without saying that when producing a fundraiser you need to create an experience that entices guests to walk through your event’s doors; but what about before they step foot in your venue? Check out this piece we did for the Fall/Winter issue of the Alberta Meeting and Event Guide, where we talk about audience engagement before and after an event, and the key to long term donor relationships! Link: https://www.meetingsalberta.com/magazine/  ...

    Don’t Be Late For Alberta Ballet’s The Nutcracker

    Tonight is the opening night of Alberta Ballet’s The Nutcracker we would like to share some of the reasons to come early!  Our recommendation is to arrive an hour before the show to experience magic of the Sugar Plum Parties and strike a pose in a truly festive scene and finish (or start) your Christmas shopping  at the Nutcracker Boutique. SUGAR PLUM PARTY Sugar Plum Party activities are located throughout the Jubilee lobby and begin one hour before the performance start. Watch for the Nutcracker characters who will lead Storybook Corner Klara’s Closet is back, giving children a space to dress up in costumes from past Nutcracker productions, and also featuring a costume activity: learn about the dazzling Sugar Plum Fairy costume and take home a colouring page inspired by Alberta Ballet’s Nutcracker costumes. It’s all added fun at no extra charge, thanks to the Nutcracker Production Sponsor, TD. STRIKE A FESTIVE POSE With everyone dressed in their holiday finery, consider commemorating the outing with a special Nutcracker group photo taken by a professional photographer. Proceeds from the photo booth go to the School of Alberta Ballet. Complete with a Victorian-era sleigh fit for four people and an old-fashioned gas lamp, the photo booth will also feature a lovely Snow Tsarina during intermission. THE NUTCRACKER BOUTIQUE Find a special something for yourself or for someone on your Christmas list. The Nutcracker Boutique is filled with gifts and memorabilia, including dress up accessories for children who want to play roles of mice, soldiers, or princesses! The Nutcracker is running from December 15 – 17 and 20 – 24th at the Southern Alberta Jubilee Auditorium...

    Event in Review: Mercedes-Benz

    It’s not every day that you get the opportunity to turn a state of the art car dealership into an event hot spot with an attendance of 450 guests. We were honoured to work with Mercedes-Benz Country Hills on October 26 for their exclusive Grand Opening. Focal points of this event were a-plenty as guests got to see the newest line up of luxury vehicles, with a special focus on two gorgeous vehicles; The G 550 4×42-squared in Electric Beam Metallic Yellow and the GTR in a jaw dropping Green Hell – both rare, hard-to-get, exclusive vehicles. Unfortunately, we couldn’t quite convince management to let us take them for a test drive! The lighting provided by Orange Frog transformed the space from “office” to a brilliant beacon of intrigue as guests pulled up. Once inside the stunning building, guests were greeted with champagne and deliciously delicate hors d’oeuvres from Hotel Arts, which they nibbled as they explored through the space. It’s been a while since ice sculptures have made their way across the event circuit, but we decided to revisit the idea for this event, as it was a must-have to serve ice cold martinis that were neither shaken or stirred. Working collaboratively with Lea Romanowski of Designing on the Edge and Frozen memories, together we gave a classic, new life and brought it back to the modern age.       Guests gathered around to hear Managing Partner Colin Gingell and Jim McManes, owner of McManes Automotive, share their stories of how it all came to be. Before things really kicked into high gear, there was the much anticipated official...

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