Who We Are

Derek MacDonald

Email: info@boomgoesthedrum.com

I am the President and an Event Producer at Boom Goes The Drum. I spend a lot of time asking “what if”, which is then followed by “how?”  I am a technical dreamer.   I love to visualize creative concepts and then work with budgets, spreadsheets, sketches, and plans to make the vision come to life (which is a fancy way of saying that I am a sucker for a cool idea and figuring out how to pull it off).  My role at Boom Goes The Drum is to provide creative direction, Event Production Strategies, provide leadership for our team and contribute to our industry.

For a full bio please check out my LinkedIn profile.

What resonates with me?


Daily Routine

  • Articulating creative ideas 50%
  • Determing client needs 25%
  • Scripting and content writing 15%
  • Listening to Fleetwood Mac 10%

Sommer Smith

Email: sommer@boomgoesthedrum.com

I am the Director of Operations at Boom Goes The Drum. I am a graduate of the University of Calgary with a Bachelor of Arts majoring in Communication. My past work is full of sales, marketing, PR, and I have been known to carry a tray full of sangria. I thrive on connecting with people through sharing ideas and experiences.  My role at Boom Goes The Drum is to ensure our future and present clients are inspired, informed, and impressed through the experiences and content we create in our sales process and our company values.

For a full bio please check out my LinkedIn profile.

What resonates with me?

A laugh that makes you cry

Daily Routine

  • Working with clients and their goals 35%
  • Day to day operations 25%
  • Crunching numbers 20%
  • Buying vintage on Etsy (on my break…of course) 5%

Jessica Broz

Email: jbroz@boomgoesthedrum.com

I am an Event Specialist at Boom Goes the Drum.  I’ve spent 17 years in the hospitality industry in a variety of roles. On top of my formal education at Bow Valley College with an Events Management Diploma I’ve also had the opportunity be involved with some of the largest festivals in Western Canada, including Chasing Summer, XFest and Wanderlust 108. My favorite word in our industry is activation.  It is my goal to ensure that every part of an event activation is smooth and seamless. My role at Boom Goes The Drum is to be an integral part our event production team and leading our clients and projects to successful activations.

For a full bio please check out my LinkedIn profile.

What resonates with me?

A perfectly steeped cup of tea

Daily Routine

  • Organization (On All Fronts!) 35%
  • Logistics 35%
  • Providing Positive Solutions 20%
  • Planning my next trip 10%

Jessica Tkachuk

Email: jessica@boomgoesthedrum.com

I am an Event & Communications Specialist at Boom Goes the Drum. My experience in the non-profit, publishing, and fashion industry has provided me with a passion for impactful, inspired events, and the know-how to make it happen. I am currently studying Event Management and Communications at Mount Royal University. I’m tenacious with a project or deadline, pride myself on being a cool head in a crisis, an avid follower of Calgary’s music and art scene, and I may have a weakness for Italian pasta. My role at Boom Goes the Drum is to contribute and support our event production team with my creativity, PR savvy and logistical aptitude.

For a full bio please check out my LinkedIn profile.

What resonates with me?

Connecting people to their passion

Daily Routine

  • Building event production plans 40%
  • Logistical communication with Clients and Event Partners 35%
  • Finding creative ways to meet event objectives 15%
  • Checking out Calgary’s art and music scene with a glass of Pinot in hand 10%

Alison Dumenko

Email: alison@boomgoesthedrum.com

I am the Manager of Production Services at Boom Goes The Drum. I am a Certified Special Event Professional (CSEP) with over 10 years of experience in the industry. Prior to graduating from the Event Management program at Mount Royal University, I gained a full appreciation for logistics and critical thinking while working for two of North America’s largest Airlines. I love a good checklist, being efficient with my time, and red wine. My role at Boom Goes The Drum is to guide the production team through all phases of the event with a focus on good process and collaboration.

What resonates with me?

When a plan comes together

Daily Routine

  • Event Production 50%
  • Operations 35%
  • Heath & Safety 10%
  • Poppin’ (wine) bottles 5%

Alena Schock

Email: alena@boomgoesthedrum.com

I am the Communications & Special Projects Coordinator at Boom Goes The Drum. My experience in impactful marketing and creating unique events in the non-profit, film, and fashion industry has given me the ambition and competency to actualize inspiring events. I have a Bachelors of Business Administration degree from MRU and I am currently on the Board of Directors for the ILEA Calgary chapter. My role at Boom Goes the Drum is to contribute to our communications and events team with tactical planning, strengthened brand awareness, and unconventional storytelling.

What resonates with me?

An enthralling conversation

Daily Routine

  • Conducting market research to create captivating proposals 45%
  • Creating strategic social engagement opportunities for clients 35%
  • Supporting our production team with event expertise 15%
  • Brainstorming my next big adventure 5%
ISES International member
Martha Stewart Weddings
Canadian Special Events Star Awards
ISES 2013 Award Recipient

Recent Blog Posts

Ideas, Insights, and Events from our team.

Driven by Vision: How to Elevate Any Brand’s Story

When beginning a project it’s easy to feel like your doggy paddling in an ocean of logistics, feebly attempting to catch a glimpse of a lighthouse to guide you to shore. Most projects have massive lists of necessary to do’s, but without a clearly defined vision, tackling them effectively can be a struggle. Ultimately, this is a struggle between the “how” and the “why” of your project, which prompts the question: how do you bring purpose to your campaigns and build focus amongst your clients and partners (while still getting stuff done)? Boom was asked to tackle this question in a recent piece for Moments Magazine. It hardly took any brainstorming at all to arrive at how we wanted to communicate this; for the last few years Boom has been using an approach called The Nesting Principles to help brands elevate their campaigns from the “what” to the “why”. The five Nesting Principals are a strategic approach to creating purposeful plans, and are an incredibly useful tool for event and communication professionals who are trying to create campaigns that are driven by vision rather than tactics. The principles are meant to be approached like your grandmother’s old nesting doll set: Tactics, the smallest “doll”, nests inside Strategies, which nests inside Objectives, which nests inside Goals, which, ultimately, nests inside Vision. The idea is that your biggest principal, Vision, holds all of the other principles together, and should be the biggest priority for your team. Noteworthy is the fact that tactics, while perhaps the biggest time consumer, is actually the smallest principle in this approach, and is nested inside and...

5 Communication Trends for 2018 and Beyond

We believe that, at heart, we’re all storytellers. Whether we choose to tell those stories through live experiences or through narrative-driven content, it doesn’t change the fact that in almost everything we do we are either telling or hearing a story. This fundamental idea is important to reflect on when we look at communication trends and how our world is rapidly changing, and remember that while the way people want to be communicated with may be changing, that desire to be communicated with stays the same. With this in mind, we’ve spent some time trawling the web to see what you can expect from communication trends for 2018 and beyond. Hint? You’re probably going to need to up your data plan.   1.Visualize Your Data Information is power- but how do you get people to care about your information in the first place? Organizations are increasingly turning from charts and spreadsheets to infographics in an attempt to translate raw data into engaging content. You just need to look at interactive visualizations created by big media companies, like the one below from The Wall Street Journal, to understand how data can be presented in an appealing way.   and on that note…   2. Prioritize Video. Not much new here; video is still the dominant content trend. Not convinced? The average person watches 32 videos per month, and there’s a 74 per cent increase in understanding when someone watches a video. If it isn’t already, video should absolutely top your communication docket for 2018.   3. 5G Mobile Internet 5G is the 5th generation of mobile communication, which is capable of providing a data...

Get to Know: Alena Schock

We’re thrilled to welcome Alena Schock, B.A., to the Boom team this month! Alena comes from the world of international relations, and brings with her a plethora of experience from both the marketing and business world. In the time it would take most people to start and complete their pilot’s license (which she’s still considering) Alena has already taken the event and communication’s world by storm; she’s co-produced a volunteer-led fashion show benefitting the Heart and Stroke Foundation, accepted a position as board member for ILEA (International Live Event Association), and – in case you forgot- become Boom’s Communications and Special Project Coordinator. If you want to say hi, shoot her an email at alena@boomgoesthedrum.com, or if you’re a bit on the shy side, you can get to know her better by perusing the interview below.   1) You have an impressive pedigree: a bachelor in business with a double minor in international business and political science. So how did you end up in events and communications?  I had the opportunity to study international marketing in Hong Kong a few years ago. When I came back I had all this inspiration and wanted somewhere to put all that positive energy. My mom had heard of this fashion show called “The Heart Truth” and recommended I use my positive energy for a good cause by volunteering. Working on that event I remember having a moment where I just stopped and went, “Oh my God, I really love doing this.” I think that was one of the first times I felt really empowered, but I didn’t really have a word for it. The...

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