Who We Are

Derek MacDonald

Email: info@boomgoesthedrum.com

I am the President and an Event Producer at Boom Goes The Drum. I spend a lot of time asking “what if”, which is then followed by “how?”  I am a technical dreamer.   I love to visualize creative concepts and then work with budgets, spreadsheets, sketches, and plans to make the vision come to life (which is a fancy way of saying that I am a sucker for a cool idea and figuring out how to pull it off).  My role at Boom Goes The Drum is to provide creative direction, Event Production Strategies, provide leadership for our team and contribute to our industry.

For a full bio please check out my LinkedIn profile.

What resonates with me?


Daily Routine

  • Articulating creative ideas 50%
  • Determing client needs 25%
  • Scripting and content writing 15%
  • Listening to Fleetwood Mac 10%

Sommer Smith

Email: sommer@boomgoesthedrum.com

I am the Director of Operations at Boom Goes The Drum. I am a graduate of the University of Calgary with a Bachelor of Arts majoring in Communication. My past work is full of sales, marketing, PR, and I have been known to carry a tray full of sangria. I thrive on connecting with people through sharing ideas and experiences.  My role at Boom Goes The Drum is to ensure our future and present clients are inspired, informed, and impressed through the experiences and content we create in our sales process and our company values.

For a full bio please check out my LinkedIn profile.

What resonates with me?

A laugh that makes you cry

Daily Routine

  • Engaging on Social Media 35%
  • Content Development 25%
  • Talking with Clients 20%
  • Buying vintage on Etsy (on my break…of course) 5%

Jessica Broz

Email: jbroz@boomgoesthedrum.com

I am an Event Specialist at Boom Goes the Drum.  I’ve spent 17 years in the hospitality industry in a variety of roles. On top of my formal education at Bow Valley College with an Events Management Diploma I’ve also had the opportunity be involved with some of the largest festivals in Western Canada, including Chasing Summer, XFest and Wanderlust 108. My favorite word in our industry is activation.  It is my goal to ensure that every part of an event activation is smooth and seamless. My role at Boom Goes The Drum is to be an integral part our event production team and leading our clients and projects to successful activations.

For a full bio please check out my LinkedIn profile.

What resonates with me?

A perfectly steeped cup of tea

Daily Routine

  • Organization (On All Fronts!) 35%
  • Logistics 35%
  • Providing Positive Solutions 20%
  • Planning my next trip 10%

Jessica Tkachuk

Email: jessica@boomgoesthedrum.com

I am an Event & Marketing Specialist at Boom Goes the Drum. My experience in the non-profit, publishing, and fashion industry has provided me with a passion for impactful, inspired events, and the know-how to make it happen. I am currently studying Event Management and Communications at Mount Royal University. I’m tenacious with a project or deadline, pride myself on being a cool head in a crisis, an avid follower of Calgary’s music and art scene, and I may have a weakness for Italian pasta. My role at Boom Goes the Drum is to contribute and support our event production team with my creativity, PR savvy and logistical aptitude.

For a full bio please check out my LinkedIn profile.

What resonates with me?

Connecting people to their passion

Daily Routine

  • Building event production plans 40%
  • Logistical communication with Clients and Event Partners 35%
  • Finding creative ways to meet event objectives 15%
  • Checking out Calgary’s art and music scene with a glass of Pinot in hand 10%
ISES International member
Martha Stewart Weddings
Canadian Special Events Star Awards
ISES 2013 Award Recipient

Recent Blog Posts

Ideas, Insights, and Events from our team.

#EventInReview: GOLF2017 for Contemporary Calgary

Contemporary Calgary is really swingin’. They have more public programming and events than ever (check out the June happenings here) and since the last time they gathered friends and family on the Elbow Springs links in 2016 they hosted #LOOK2016 and raised a record $3 Million to support the opening of Calgary’s first significant public destination for modern and contemporary art. FORE! Boom was once again pleased and proud to produce #GOLF2017 at Elbow Springs. The event took place June 6 under clear skies with over 130 golfers – all there to swing hard, shake hands, and raise some money to support Contemporary Calgary. We proud to say the event raised over $50,000 for CC. *Below Photo Credit: LeBlond Studio It’s a beautiful day at @ElbowSprings for #GOLF2017 supporting @C_Calgary! pic.twitter.com/Qe49oKLHiy — Boom Goes The Drum (@boomgoesthedrum) June 6, 2017 #Regram from @contemporarycalgary: It’s a beautiful day for #GOLF2017! See you on the green! . . . #eventplanner #yycarts #eventprofs #golftournament #branding A post shared by Boom Goes The Drum (@boomgoesthedrum) on Jun 6, 2017 at 10:55am PDT Fore! #GOLF2017 pic.twitter.com/8d7UOzXbCg — Contemporary Calgary (@C_Calgary) June 6, 2017 Our golden girl @marieclaire152 at the @contemporarycalgary golf tournament. And on brand colours too! #golf2017 A post shared by WAX partnership (@waxpartnership) on Jun 6, 2017 at 1:05pm PDT Working as a hole-in-one spotter at Elbow Springs Golf Course for the GOLF 2017 Auction event! #elbowspringsgolfclub #holeinonespotter #yyc #auctionevent #golf2017 #peppyinpink A post shared by Nadine Richards (@greenerdeener) on Jun 6, 2017 at 1:24pm PDT   The dream team at the @C_Calgary golf fundraiser at @ElbowSprings! @derekjmacdonald, @calindaniel and Shaw’s Jay...

Event Preview: SocialWest 2017

Photo credit: Neil Zeller “SocialWest is the largest social media and digital marketing conference on the prairies” That’s the official tagline for SocialWest. It’s great, don’t get us wrong, but it’s not how we’d put it… Ahem. “SocialWest is a 2-day conference and 3-day networking fest that attracts the most talented, curious, and creative digital comms professionals in this country to an incredible venue and actually learn, study, and share what matters right now to do their jobs better.” Whew. That felt good. SocialWest will once again blow minds without buzzwords at the Globe Cinema, June 14-16. Returning to the agenda are two days of speakers who bring the goods and new this year is an expanded welcome party to kick off the event, featuring The Hashtag Awards, SocialWest’s premiere social and digital marketing award’s show for Western Canadian businesses and agencies. The schedule is online now (and on the app!). Bonus for us, we get to listen to speakers from Google, Facebook, Twitter, and more present topics like: How to interpret analytics and metrics to make strategic decisions and be a better storyteller How do you measure the success of working with influencers A survival guide for producing social media in a post truth world The state of digital in Western Canada – 2017 – consumer habits & trends Social media strategy: how to promote your perfect post Not to mention you’ll get to enjoy Beer Breaks, Gelato Breaks, Coffee Receptions, After Parties and more. Join us! SocialWest passes may be hard to find these days, but The Hashtag Awards on Wednesday, June 14 are open to everyone and...

#EventInReview: RVC2017’s All the Stars

Rendez-vous Canada (RVC) is Canada’s premier international tourism marketplace, which takes place in a different Canadian city each year and features a four-day series of marketplace style events, all culminating in a “host night” finale event. This year, Calgary was awarded the opportunity to play host city and welcome over 1,700 international tourism buyers to the great white north, and Boom was given the opportunity by Travel Alberta and Tourism Calgary to produce the host night event. Calgary features five star dining, hundreds of musical and cultural stars, and an unparalleled view of the northern hemisphere’s pristine starry skies. With this in mind, our team worked with Daughter (another Calgary star) to come up with the event identity “All the Stars”. Over the next few months, this identity was slowly brought to life as we envisioned the experience guests would have as they travelled through The National Music Centre, exploring seven floors, each themed and decorated by One West to mimic Alberta’s varying scenery. 86 separate contractors, vendors, suppliers, entertainers, and event partners came together to show the world the best of Calgary, and the result was a delight to witness. Gorgeous lighting highlighted the stunning architecture of the building; Albertan-inspired cocktails and canapés captivated; incredible local talent entertained on every floor, and ambient video of our province’s natural offerings met guests at every turn. Take a look at the photos below for a glimpse into the evening! *All photos by Leblond Studio   Boom was honoured to have worked with such an incredible team on this event, and is very proud to have had the opportunity to show off...

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