Who We Are

Derek MacDonald

Email: info@boomgoesthedrum.com

I am the President and an Event Producer at Boom Goes The Drum. I spend a lot of time asking “what if”, which is then followed by “how?”  I am a technical dreamer.   I love to visualize creative concepts and then work with budgets, spreadsheets, sketches, and plans to make the vision come to life (which is a fancy way of saying that I am a sucker for a cool idea and figuring out how to pull it off).  My role at Boom Goes The Drum is to provide creative direction, Event Production Strategies, provide leadership for our team and contribute to our industry.

For a full bio please check out my LinkedIn profile.

What resonates with me?


Daily Routine

  • Articulating creative ideas 50%
  • Determing client needs 25%
  • Scripting and content writing 15%
  • Listening to Fleetwood Mac 10%

Sommer Smith

Email: sommer@boomgoesthedrum.com

I am the Director of Operations at Boom Goes The Drum. I am a graduate of the University of Calgary with a Bachelor of Arts majoring in Communication. My past work is full of sales, marketing, PR, and I have been known to carry a tray full of sangria. I thrive on connecting with people through sharing ideas and experiences.  My role at Boom Goes The Drum is to ensure our future and present clients are inspired, informed, and impressed through the experiences and content we create in our sales process and our company values.

For a full bio please check out my LinkedIn profile.

What resonates with me?

A laugh that makes you cry

Daily Routine

  • Engaging on Social Media 35%
  • Content Development 25%
  • Talking with Clients 20%
  • Buying vintage on Etsy (on my break…of course) 5%

Jessica Broz

Email: jbroz@boomgoesthedrum.com

I am an Event Specialist at Boom Goes the Drum.  I’ve spent 17 years in the hospitality industry in a variety of roles. On top of my formal education at Bow Valley College with an Events Management Diploma I’ve also had the opportunity be involved with some of the largest festivals in Western Canada, including Chasing Summer, XFest and Wanderlust 108. My favorite word in our industry is activation.  It is my goal to ensure that every part of an event activation is smooth and seamless. My role at Boom Goes The Drum is to be an integral part our event production team and leading our clients and projects to successful activations.

For a full bio please check out my LinkedIn profile.

What resonates with me?

A perfectly steeped cup of tea

Daily Routine

  • Organization (On All Fronts!) 35%
  • Logistics 35%
  • Providing Positive Solutions 20%
  • Planning my next trip 10%

Jessica Tkachuk

Email: jessica@boomgoesthedrum.com

I am an Event & Communications Specialist at Boom Goes the Drum. My experience in the non-profit, publishing, and fashion industry has provided me with a passion for impactful, inspired events, and the know-how to make it happen. I am currently studying Event Management and Communications at Mount Royal University. I’m tenacious with a project or deadline, pride myself on being a cool head in a crisis, an avid follower of Calgary’s music and art scene, and I may have a weakness for Italian pasta. My role at Boom Goes the Drum is to contribute and support our event production team with my creativity, PR savvy and logistical aptitude.

For a full bio please check out my LinkedIn profile.

What resonates with me?

Connecting people to their passion

Daily Routine

  • Building event production plans 40%
  • Logistical communication with Clients and Event Partners 35%
  • Finding creative ways to meet event objectives 15%
  • Checking out Calgary’s art and music scene with a glass of Pinot in hand 10%

Alison Dumenko

Email: alison@boomgoesthedrum.com

I am the Manager of Production Services at Boom Goes The Drum. I am a Certified Special Event Professional (CSEP) with over 10 years of experience in the industry. Prior to graduating from the Event Management program at Mount Royal University, I gained a full appreciation for logistics and critical thinking while working for two of North America’s largest Airlines. I love a good checklist, being efficient with my time, and red wine. My role at Boom Goes The Drum is to guide the production team through all phases of the event with a focus on good process and collaboration.

    What resonates with me?

    When a plan comes together

    Daily Routine

    • Event Production 50%
    • Operations 35%
    • Heath & Safety 10%
    • Poppin’ (wine) bottles 5%
    ISES International member
    Martha Stewart Weddings
    Canadian Special Events Star Awards
    ISES 2013 Award Recipient

    Recent Blog Posts

    Ideas, Insights, and Events from our team.

    #BoomGoesOut: The Rec Room Grand Opening

    The Rec Room had its grand opening event last week, where they invited Calgarian’s to explore their 50,000 square foot home. The venue, which occupies two floors of Deerfoot City, has just about everything you could want from an event space, including dining, amusement, and live entertainment experiences. Add to that a massive arcade room, and you know where the Boom team is going to be every weekend for the rest of 2017. Featuring two separate dining options, the Rec Room can provide a fun, interactive, quick-service style menu with The Shed, or guests can take advantage of their upscale casual restaurant, Three10, which features Canadian-inspired cuisine with innovative cooking techniques. Perhaps the most popular part of the night (besides the aerialist who served champagne from, quite literally, the air) was the opportunity the Rec Room gave for guests to experience “The Yard”; their 9,000 square foot arcade featuring over 100 amusement games. This gaming oasis had all the classics like Buck Hunter and Mario Kart, and some impressive new contenders, like a digitally manipulated climbing wall and a game featuring a 3D hologram. We were especially impressed with the RFID bracelets which tracked credits and points digitally, which you could use to redeem for a variety of prizes. By incorporating technology into their experience, the Rec Room created a smooth, seamless interface for their guests to interact with- a must in the increasingly digital world of event experience.   With events moving more and more towards experience-gamification, The Rec Room provides Calgary with a great, interactive, fun-driven space for the young and young at heart to enjoy. It...

    Get to Know: Alison Dumenko

    The Boom team is delighted to announce that one of our favourite collaborators has joined our team as Manager of Production Services – Alison Dumenko (CSEP). With over a decade of experience in event production she comes to Boom ready to create great, big things for our clients and to support our team with process development. Read on to get to know Alison, and say hello when you see her at the next Boom event. She has two this week – this lady is already on fire.     1) You’ve been in the event world for longer than a decade. What is it about events that drew you to this field?  The first word that comes to mind when I think about what I do is ‘orchestration’, because it’s not just one element, it’s the combination of all the instruments working together to make something.  The organization, the planning, the people who bring it all together – ultimately I’m attracted to the process of gathering ideas and people together around a single vision. Even after all these years I still get as excited. I get as invested in the event as the client does, and own a piece of that story. 2) If you weren’t an events professional, what would you be? Something to do with Emergency Response and Preparedness. 3) What would you say has been your biggest achievement over the last year? The very big, existential, personal answer to that question is that I made big shifts in my personal life and career in order to more fully commit to my professional passions. The easy answer:...

    Event in Review: Next Big Thing

    Next Big Thing is the brainchild of Kait Kucy and Mike Morrison, two journalists who understand the value of online business and the business of being online. They created a one-day conference to educate and celebrate professionals who use social media and the internet to promote themselves/their work, and make money. As fans of their work and vision, Boom Goes the Drum was honoured to sponsor this event and provide production services. It was another fabulous year of learning and inspirations – cue the highlights! 1. ‘Call to Action’ is dead. Long live ‘Invite to Collaborate’. Something we heard time and time again from the panelists and speakers who generate income as social influencers is that their relationships with brands are more successful when the brand approaches them with a collaborative spirit. Working with an influencer means understanding who they are as a person, and what about their voice resonates with their audience, and then presenting them with a win-win-win opportunity thats more than just ‘tell your fans to buy our product’. If you want to get the attention of an influencer identify for them the link between them, their audience, and your story/product, pitch a few ideas, be up front about budget, and work with them to find the best fit. They know their audience, and they’re there to serve them, so trust them.   Inspiration then instruction from @ladydubbs and @darling. Her first tip: start with a mission statement or manifesto. A post shared by NEXT BIG THING (@nextbigthingca) on Oct 14, 2017 at 11:47am PDT   2. Stay in your lane. What makes you different makes...

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