Who We Are

Derek MacDonald

Email: info@boomgoesthedrum.com

I am the President and an Event Producer at Boom Goes The Drum. I spend a lot of time asking “what if”, which is then followed by “how?”  I am a technical dreamer.   I love to visualize creative concepts and then work with budgets, spreadsheets, sketches, and plans to make the vision come to life (which is a fancy way of saying that I am a sucker for a cool idea and figuring out how to pull it off).  My role at Boom Goes The Drum is to provide creative direction, Event Production Strategies, provide leadership for our team and contribute to our industry.

For a full bio please check out my LinkedIn profile.

What resonates with me?


Daily Routine

  • Articulating creative ideas 50%
  • Determing client needs 25%
  • Scripting and content writing 15%
  • Listening to Fleetwood Mac 10%

Sommer Smith

Email: sommer@boomgoesthedrum.com

I am the Director of Operations at Boom Goes The Drum. I am a graduate of the University of Calgary with a Bachelor of Arts majoring in Communication. My past work is full of sales, marketing, PR, and I have been known to carry a tray full of sangria. I thrive on connecting with people through sharing ideas and experiences.  My role at Boom Goes The Drum is to ensure our future and present clients are inspired, informed, and impressed through the experiences and content we create in our sales process and our company values.

For a full bio please check out my LinkedIn profile.

What resonates with me?

A laugh that makes you cry

Daily Routine

  • Working with clients and their goals 35%
  • Day to day operations 25%
  • Crunching numbers 20%
  • Buying vintage on Etsy (on my break…of course) 5%

Jessica Broz

Email: jbroz@boomgoesthedrum.com

I am an Event Specialist at Boom Goes the Drum.  I’ve spent 17 years in the hospitality industry in a variety of roles. On top of my formal education at Bow Valley College with an Events Management Diploma I’ve also had the opportunity be involved with some of the largest festivals in Western Canada, including Chasing Summer, XFest and Wanderlust 108. My favorite word in our industry is activation.  It is my goal to ensure that every part of an event activation is smooth and seamless. My role at Boom Goes The Drum is to be an integral part our event production team and leading our clients and projects to successful activations.

For a full bio please check out my LinkedIn profile.

What resonates with me?

A perfectly steeped cup of tea

Daily Routine

  • Organization (On All Fronts!) 35%
  • Logistics 35%
  • Providing Positive Solutions 20%
  • Planning my next trip 10%

Jessica Tkachuk

Email: jessica@boomgoesthedrum.com

I am an Event & Communications Specialist at Boom Goes the Drum. My experience in the non-profit, publishing, and fashion industry has provided me with a passion for impactful, inspired events, and the know-how to make it happen. I am currently studying Event Management and Communications at Mount Royal University. I’m tenacious with a project or deadline, pride myself on being a cool head in a crisis, an avid follower of Calgary’s music and art scene, and I may have a weakness for Italian pasta. My role at Boom Goes the Drum is to contribute and support our event production team with my creativity, PR savvy and logistical aptitude.

For a full bio please check out my LinkedIn profile.

What resonates with me?

Connecting people to their passion

Daily Routine

  • Building event production plans 40%
  • Logistical communication with Clients and Event Partners 35%
  • Finding creative ways to meet event objectives 15%
  • Checking out Calgary’s art and music scene with a glass of Pinot in hand 10%

Alison Dumenko

Email: alison@boomgoesthedrum.com

I am the Manager of Production Services at Boom Goes The Drum. I am a Certified Special Event Professional (CSEP) with over 10 years of experience in the industry. Prior to graduating from the Event Management program at Mount Royal University, I gained a full appreciation for logistics and critical thinking while working for two of North America’s largest Airlines. I love a good checklist, being efficient with my time, and red wine. My role at Boom Goes The Drum is to guide the production team through all phases of the event with a focus on good process and collaboration.

What resonates with me?

When a plan comes together

Daily Routine

  • Event Production 50%
  • Operations 35%
  • Heath & Safety 10%
  • Poppin’ (wine) bottles 5%

Alena Schock

Email: alena@boomgoesthedrum.com

I am the Communications & Special Projects Coordinator at Boom Goes The Drum. My experience in impactful marketing and creating unique events in the non-profit, film, and fashion industry has given me the ambition and competency to actualize inspiring events. I have a Bachelors of Business Administration degree from MRU and I am currently on the Board of Directors for the ILEA Calgary chapter. My role at Boom Goes the Drum is to contribute to our communications and events team with tactical planning, strengthened brand awareness, and unconventional storytelling.

What resonates with me?

An enthralling conversation

Daily Routine

  • Conducting market research to create captivating proposals 45%
  • Creating strategic social engagement opportunities for clients 35%
  • Supporting our production team with event expertise 15%
  • Brainstorming my next big adventure 5%
ISES International member
Martha Stewart Weddings
Canadian Special Events Star Awards
ISES 2013 Award Recipient

Recent Blog Posts

Ideas, Insights, and Events from our team.

#BoomGoesOut: Six Reasons Why the DJD Annual Black and White Ball Needs to be on Your Calendar

While a Ball may seem reserved for the evil step sisters of the world there is a Ball for those who care more about meeting fundraising goals than meeting a prince. This Ball feels more Gatsby than anything and after all, the enchantment and allure of ball is to play amongst the champagne and the stars. If you haven’t heard by now, the Decidedly Jazz Danceworks Black and White Ball is a night of entertainment, fashion, art, fundraising, jazz, and – of course – dance. Here are 6 reasons why this year’s event was a smashing success (and why you can’t afford to miss out next year). Location, Location, Location What the Fairmont Palliser does very well is reflect the energy desired for a ball; high ceilings, rolling bannisters, and statuesque pillars all showcase the impactful drama of a crowd dressed entirely in black and white. The venue used a few well placed touches of green here and there to nod to the Patty’s day celebration setting the tone for a high-society party devoid of any pretention.                     Pre-Parties Being that the DJD is held at the Fairmont Palliser downtown, there is an excellent opportunity for hosting guests pre-party in an upstairs suite or at one of the esteemed restaurants in the building. This means the venue is buzzing with anticipation long before doors open. If a venue change is important for you and your guests, the plethora of restaurants and bars in the area provide no shortage of options to get your own pre-party off on the right foot (or glass...

#EventInReview: HeartsOut2018

Last week one of Calgary’s oldest arts institutions, The Youth Singers of Calgary, hosted their second annual fundraiser, Hearts Out. The event raises support for their programming, which provides young Calgarians with access to musical and performing education. Boom was pleased to once again be the production sponsor for this event. Since it’s inception in 2017, Hearts Out has become the organization’s most successful fundraiser, securing over $250,000 in revenue to support children and youth in the arts. The event was hosted at one of Calgary’s favourite venues (and one very aptly chosen for this event), Arts Commons‘ Jack Singer Lobby. Youth supporters, arts aficionados, and an impressive range of sponsors all descended on the lobby for an evening of musical delights. The fundraiser began with the much-anticipated and always sold-out Allegro Auction; a reverse auction, where guests win donated prizes (with an average value of over $400). The catch? When your name is called you have just 30 seconds to race to your item and claim it before someone else does. Our talented host – and Youth Singer dad- Ken Lima-Coelho guided guests through the process with some help from our ‘auction correspondents’, Steve Nagy and Mike Morrison. They don’t call it an “Allegro” auction for nothing- over 80 items were claimed in just under 40 minutes. Planning on attending next year? Pro tip: choose the ballet flats instead of the heels and arrive 15 minutes early to scope out the best prizes- they go fast and having a heads up on where they are in the room is your best bet on landing your top choice. After the auction,...

Boom Feature: Alberta Meeting and Event Guide – Reinventing the Gala Format

It goes without saying that when producing a fundraiser you need to create an experience that entices guests to walk through your event’s doors; but what about before they step foot in your venue? Check out this piece we did for the Fall/Winter issue of the Alberta Meeting and Event Guide, where we talk about audience engagement before and after an event, and the key to long term donor relationships! Link: https://www.meetingsalberta.com/magazine/  ...

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