In the News: UNICEF Water for Life Gala

In the News: UNICEF Water for Life Gala

On Nov. 3, 2018, UNICEF hosted their 26th annual UNICEF Water for Life Gala, and Boom Goes the Drum was proud to be the production sponsor. The event raised over $1.1 million to support UNICEF’s work in Uganda, providing water and sanitation structures to more than 210,000 girls in secondary schools. To read more about this event in the Calgary Herald, click here....
#BoomGoesOut: Arts Umbrella: Splash2018

#BoomGoesOut: Arts Umbrella: Splash2018

Art, singing, dancing, and supporting good causes; these are just a few of the things that the Boom team lives for, which is why we were so delighted to attend the 2018 instalment of the Splash fundraiser for our friends at Arts Umbrella. There was a lot to celebrate this year at the 36th annual major fundraiser held at the Fairmont Vancouver this past Saturday. Just about a year ago Arts Umbrella announced that the Province of British Columbia would be generously backing the youth arts organization to undertake a renovation and renewal project to move into the former Emily Carrs Arts institute on Granville Island. But with this big announcement also comes a big financial commitment on the part of the organization and their supporters. And Saturday’s fete was another example of the immense support behind this Canadian Arts institution.            View this post on Instagram Student art work from instructor @emilyteachesfineart 's Advanced Drawing & Painting class. On display with the support of MLT Allen's 🏛📖 . . . #ausplash #splash2018 #mltaikens #studentart A post shared by Splash 2018 (@au_splash) on Oct 13, 2018 at 7:24pm PDT   View this post on Instagram Celebrating the joy of @artsumbrella @fairmontvan #splash2018 gala A post shared by Fred Lee (@fredabouttown) on Oct 13, 2018 at 8:25pm PDT View this post on Instagram All is calm. Ready to get our auction on. Thank you @fairmontvan for hosting 🌹💜 A post shared by Splash 2018 (@au_splash) on Oct 13, 2018 at 5:10pm PDT Featuring an impressive line up of art up for grabs in both the silent and live...
#EventInReview New Calgary Central Library Opening

#EventInReview New Calgary Central Library Opening

How are chapters of a city’s life marked? By growth in population? Through international recognition? Years of existence? We believe the indicators of a city’s growth are measured by the collective experiences of the people who live there, and we were so pleased to be a part of one of those collective experiences this past week with the opening of your new Calgary Central Library, and the beginning of a new chapter in Calgary’s history. Boom had all hands-on deck November 1, 3 and 4, 2018, to oversee the success of the Central Library Public Grand Opening and weekend programming for all to enjoy.           The New Central Library was built not on the east or the west side of the train tracks, but rather directly above to signify the inclusivity of the building, thus gaining the name “The People’s Library.”  On Thursday morning, guests of all ages waited in line by the hundreds for the doors to swing open for the opening ceremony. While they waited, masked jugglers, whimsical fairies, and a Pokémon or two entertained, and volunteers handed out cups of hot chocolate from Luke’s Drug Mart, which were adorned with scannable smartphone codes so guests could sign up for their free library cards while they enjoyed their treat. Finally, the doors opened to reveal the splendour of the highly-anticipated interior architecture, and a drum beat from a traditional indigenous drumming and dance group led guests into the foyer. Mayor Naheed Nenshi welcomed the crowd and spoke earnestly about Calgary being a place where people can dream and dream big, a place that attracts the...
#IndustryInterview: Calgary Show Services

#IndustryInterview: Calgary Show Services

*Sponsored Boom first began working with Calgary Show Services (CSS) back in 2016, when they came alongside us as the audio visual partner for the Wyne & Godfrey Wedding. Besides helping us create a gorgeous, award-winning wedding experience, Kris Benoit and his team also showed us that they value partnership and collaboration above all else, something we repeatedly look for in suppliers. We recently sat down with Kris, the owner and production manager of CSS, to talk about his experience in the AV and lighting world, and what makes him tick.   Thanks so much for sitting down with us, Kris! My pleasure! We’ve worked with your team on some great projects over the years, but we only connected in 2016. How old is Calgary Show Services? Well, we’ve been around since 2009, so that would make us 9 years old.  Every time we chat it feels like you’re jumping into a new project. I know your team is really busy and working on lots of things, but I’m curious if there is a project in the last year or so that you felt particularly excited by? That’s a hard one… I’m not sure if excited is the right word, but I think I’d say it was the celebration of life that we were asked to support on at the Boyce theatre. It was someone who wanted to honour their father and really tell the story of his life in a way that would do it justice. They wanted visuals, lighting, recording, streaming, multiple speakers, and a live band, so it was a pretty complex show. I felt a lot...

Driven by Vision: How to Elevate Any Brand’s Story

When beginning a project it’s easy to feel like your doggy paddling in an ocean of logistics, feebly attempting to catch a glimpse of a lighthouse to guide you to shore. Most projects have massive lists of necessary to do’s, but without a clearly defined vision, tackling them effectively can be a struggle. Ultimately, this is a struggle between the “how” and the “why” of your project, which prompts the question: how do you bring purpose to your campaigns and build focus amongst your clients and partners (while still getting stuff done)? Boom was asked to tackle this question in a recent piece for Moments Magazine. It hardly took any brainstorming at all to arrive at how we wanted to communicate this; for the last few years Boom has been using an approach called The Nesting Principles to help brands elevate their campaigns from the “what” to the “why”. The five Nesting Principals are a strategic approach to creating purposeful plans, and are an incredibly useful tool for event and communication professionals who are trying to create campaigns that are driven by vision rather than tactics. The principles are meant to be approached like your grandmother’s old nesting doll set: Tactics, the smallest “doll”, nests inside Strategies, which nests inside Objectives, which nests inside Goals, which, ultimately, nests inside Vision. The idea is that your biggest principal, Vision, holds all of the other principles together, and should be the biggest priority for your team. Noteworthy is the fact that tactics, while perhaps the biggest time consumer, is actually the smallest principle in this approach, and is nested inside and...