In the News: UNICEF Water for Life Gala

In the News: UNICEF Water for Life Gala

On Nov. 3, 2018, UNICEF hosted their 26th annual UNICEF Water for Life Gala, and Boom Goes the Drum was proud to be the production sponsor. The event raised over $1.1 million to support UNICEF’s work in Uganda, providing water and sanitation structures to more than 210,000 girls in secondary schools. To read more about this event in the Calgary Herald, click here....
#BoomGoesOut: Arts Umbrella: Splash2018

#BoomGoesOut: Arts Umbrella: Splash2018

Art, singing, dancing, and supporting good causes; these are just a few of the things that the Boom team lives for, which is why we were so delighted to attend the 2018 instalment of the Splash fundraiser for our friends at Arts Umbrella. There was a lot to celebrate this year at the 36th annual major fundraiser held at the Fairmont Vancouver this past Saturday. Just about a year ago Arts Umbrella announced that the Province of British Columbia would be generously backing the youth arts organization to undertake a renovation and renewal project to move into the former Emily Carrs Arts institute on Granville Island. But with this big announcement also comes a big financial commitment on the part of the organization and their supporters. And Saturday’s fete was another example of the immense support behind this Canadian Arts institution.            View this post on Instagram Student art work from instructor @emilyteachesfineart 's Advanced Drawing & Painting class. On display with the support of MLT Allen's 🏛📖 . . . #ausplash #splash2018 #mltaikens #studentart A post shared by Splash 2018 (@au_splash) on Oct 13, 2018 at 7:24pm PDT   View this post on Instagram Celebrating the joy of @artsumbrella @fairmontvan #splash2018 gala A post shared by Fred Lee (@fredabouttown) on Oct 13, 2018 at 8:25pm PDT View this post on Instagram All is calm. Ready to get our auction on. Thank you @fairmontvan for hosting 🌹💜 A post shared by Splash 2018 (@au_splash) on Oct 13, 2018 at 5:10pm PDT Featuring an impressive line up of art up for grabs in both the silent and live...
#IndustryInterview: Calgary Show Services

#IndustryInterview: Calgary Show Services

*Sponsored Boom first began working with Calgary Show Services (CSS) back in 2016, when they came alongside us as the audio visual partner for the Wyne & Godfrey Wedding. Besides helping us create a gorgeous, award-winning wedding experience, Kris Benoit and his team also showed us that they value partnership and collaboration above all else, something we repeatedly look for in suppliers. We recently sat down with Kris, the owner and production manager of CSS, to talk about his experience in the AV and lighting world, and what makes him tick.   Thanks so much for sitting down with us, Kris! My pleasure! We’ve worked with your team on some great projects over the years, but we only connected in 2016. How old is Calgary Show Services? Well, we’ve been around since 2009, so that would make us 9 years old.  Every time we chat it feels like you’re jumping into a new project. I know your team is really busy and working on lots of things, but I’m curious if there is a project in the last year or so that you felt particularly excited by? That’s a hard one… I’m not sure if excited is the right word, but I think I’d say it was the celebration of life that we were asked to support on at the Boyce theatre. It was someone who wanted to honour their father and really tell the story of his life in a way that would do it justice. They wanted visuals, lighting, recording, streaming, multiple speakers, and a live band, so it was a pretty complex show. I felt a lot...
5 Communication Trends for 2018 and Beyond

5 Communication Trends for 2018 and Beyond

We believe that, at heart, we’re all storytellers. Whether we choose to tell those stories through live experiences or through narrative-driven content, it doesn’t change the fact that in almost everything we do we are either telling or hearing a story. This fundamental idea is important to reflect on when we look at communication trends and how our world is rapidly changing, and remember that while the way people want to be communicated with may be changing, that desire to be communicated with stays the same. With this in mind, we’ve spent some time trawling the web to see what you can expect from communication trends for 2018 and beyond. Hint? You’re probably going to need to up your data plan.   1.Visualize Your Data Information is power- but how do you get people to care about your information in the first place? Organizations are increasingly turning from charts and spreadsheets to infographics in an attempt to translate raw data into engaging content. You just need to look at interactive visualizations created by big media companies, like the one below from The Wall Street Journal, to understand how data can be presented in an appealing way.   and on that note…   2. Prioritize Video. Not much new here; video is still the dominant content trend. Not convinced? The average person watches 32 videos per month, and there’s a 74 per cent increase in understanding when someone watches a video. If it isn’t already, video should absolutely top your communication docket for 2018.   3. 5G Mobile Internet 5G is the 5th generation of mobile communication, which is capable of providing a data...
Get to Know: Alena Schock

Get to Know: Alena Schock

We’re thrilled to welcome Alena Schock, B.A., to the Boom team this month! Alena comes from the world of international relations, and brings with her a plethora of experience from both the marketing and business world. In the time it would take most people to start and complete their pilot’s license (which she’s still considering) Alena has already taken the event and communication’s world by storm; she’s co-produced a volunteer-led fashion show benefitting the Heart and Stroke Foundation, accepted a position as board member for ILEA (International Live Event Association), and – in case you forgot- become Boom’s Communications and Special Project Coordinator. If you want to say hi, shoot her an email at alena@boomgoesthedrum.com, or if you’re a bit on the shy side, you can get to know her better by perusing the interview below.   1) You have an impressive pedigree: a bachelor in business with a double minor in international business and political science. So how did you end up in events and communications?  I had the opportunity to study international marketing in Hong Kong a few years ago. When I came back I had all this inspiration and wanted somewhere to put all that positive energy. My mom had heard of this fashion show called “The Heart Truth” and recommended I use my positive energy for a good cause by volunteering. Working on that event I remember having a moment where I just stopped and went, “Oh my God, I really love doing this.” I think that was one of the first times I felt really empowered, but I didn’t really have a word for it. The...
#EventInReview: HeartsOut2018

#EventInReview: HeartsOut2018

Last week one of Calgary’s oldest arts institutions, The Youth Singers of Calgary, hosted their second annual fundraiser, Hearts Out. The event raises support for their programming, which provides young Calgarians with access to musical and performing education. Boom was pleased to once again be the production sponsor for this event. Since it’s inception in 2017, Hearts Out has become the organization’s most successful fundraiser, securing over $250,000 in revenue to support children and youth in the arts. The event was hosted at one of Calgary’s favourite venues (and one very aptly chosen for this event), Arts Commons‘ Jack Singer Lobby. Youth supporters, arts aficionados, and an impressive range of sponsors all descended on the lobby for an evening of musical delights. The fundraiser began with the much-anticipated and always sold-out Allegro Auction; a reverse auction, where guests win donated prizes (with an average value of over $400). The catch? When your name is called you have just 30 seconds to race to your item and claim it before someone else does. Our talented host – and Youth Singer dad- Ken Lima-Coelho guided guests through the process with some help from our ‘auction correspondents’, Steve Nagy and Mike Morrison. They don’t call it an “Allegro” auction for nothing- over 80 items were claimed in just under 40 minutes. Planning on attending next year? Pro tip: choose the ballet flats instead of the heels and arrive 15 minutes early to scope out the best prizes- they go fast and having a heads up on where they are in the room is your best bet on landing your top choice. After the auction,...