Event in Review: SocialWest

Event in Review: SocialWest

Project Brief: Assist social star Mike Morrison to present the largest social media and digital marketing conference on the prairies over three days in a legendary Calgary cinema.

SocialWest, a new conference from Mike Morrison, welcomed over 400 professionals into The Globe Theatre last week to talk social media, communications, and digital marketing. More than that, it achieved something special: it made ‘The Conference’ cool again. When one thinks of ‘traditional’ social media masters and digital masterminds, one conjures images of geeky, anti-social computer nerds. In fact, the ecosystem of social media marketing is made up of enthusiastic, engaging, and energizing individuals eager to connect, learn, and expand their networks. Can you imagine a better environment and atmosphere for growth? Take it from us, it was a fabulous way to learn and meet new people.

*Photo Credit: Neil Zeller Photography

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Boom Goes the Drum was able to collaborate with Mike from the conference’s conception, and were able to project manage the multiple layers of production:

  • Registration
  • Staffing
  • Venue Management
  • Production
  • Budgeting
  • Project Management

It was a joy to see the project come to life – and sell out weeks in advance – and experience the event with the incredible calibre of professionals it attracted.


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The result: A sold out conference that attracted 400 attendees from as far as the NWT and major brands like Facebook, Twitter, and Airbnb. Attendees also got to hear from homegrown social star Kelly Oxford (who stuck around to sign copies of her NYT best-selling book). Social impressions for the event were in the tens of millions – trending nationally within hours of opening. There was also lots of engagement with the custom SocialWest App, which contained not only info (schedule, speaker bios, sponsor info, directions, etc) but a communications platform for direct conversation between attendees.

SocialWest will return June 14-16, 2017 and registration for early-bird notification has already begun. If you have an interest in social media or digital marketing for business, we highly recommend securing a spot early. SocialWest is all about the substance – short on ‘inspirational moments’, big on teachable tactics. Easily, the best value.

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Day 2 of learning at #socialwest

A photo posted by Nichole (@nicmcks) on

ILNP Showtime! and #socialwest #ilnp #ilnpshowtime #yyc #conference

A photo posted by Livia N. (@krokodilutza) on

Thank you @bigrockbrewery ????????????#socialwest #yyc

A photo posted by Cultivate Digital Media (@cultivatedigitalmedia) on