Event In Review: Twas The Night – Media Launch

Event In Review: Twas The Night – Media Launch



Twas the night before Christmas, when all through the mall

 Not a creature was stirring, except  some well-dressed guys and dolls,

 The stockings were hung by CORE – Holt Renfrew & TD Square

 In hopes that Dan Levy and Jann Arden would soon be there.  

The premiere shopping centre, The CORE – TD Square/Holt Renfrew, kicked off their third annual Twas The Night Event.  We partnered with Anstice Communications to create a stylish and sleek media launch that included a theatrical reveal to officially announce this year’s host Dan Levy and musical headliner Jann Arden.


The night was all about luxury, with a VIP guest list of Calgary’s top 20 media personalities.The always bustling shopping centre was now stage to a serene dinner party under the moonlit sky.  The evening was set on a 30 foot long pedestrian bridge in the centre of the mall that we transformed into an ultra exclusive, intimate, after hours, dinning experience.

The private DJ set the mood for a fashion show between the delectable courses provided by the Metropolitan Grill atop a shimmering, white, catwalk dinner table.  The dessert service was not just about sugar plums, twenty black clad servers dramatically presented each guest with the 2013 entertainment line

up, a signed copy of Jann Arden’s latest album.




No Christmas cheer would be complete without a little something in your stocking. Each guest was paired with a custom retailer gift and surprised with a little swag from Michael Kors.


But of course we all know that it is better to give than receive, the 2013 Twas the Night benefited local charities including Alberta Children’s Hospital Foundation, Alzheimer Society of Calgary, National Music CentrePet Access League Society (PALS) and United Way – BeCause Initiative.

Before the guests dashed away, we wished them a “Merry Christmas to all and to all a good night!”

Photography Courtesy of Kelly Hofer

Fashion Show