THE ALBERTA MEDIA PRODUCTION INDUSTRY AWARDS (AMPIA ROSIE AWARDS)
Meet the Client
At 44 years old, the Alberta Film and Television Awards, or the “Rosie’s” as they are affectionately known, are the oldest film and television awards show in Canada, dating back to 1974.
Objective of the Event
To reinvigorate the awards through thoughtful, compelling, and tight programming, and help the organization connect more meaningfully with their members while raising funds.
The Event:
The Alberta Media Production Industry Awards (AMPIA Rosie Awards)
Date:
2018, 2019
Client:
AMPIA
Aaand Action
The Rosie Awards fall into two category streams – 27 class awards, presented for productions produced or co-produced by an Alberta production company, and 33 craft categories for craftspeople who lived in Alberta for the 2017 calendar year, summing 60 award categories presented. The awards are determined on a submission basis, and a total of 686 class and craft entries were submitted to be judged this year.
From the top
The Imperial Ballroom in the Hyatt Regency Calgary was the perfect space to gather guests for an elevated awards show experience. The grand size of the ballroom set the stage for our team to develop and execute an enormous tech script in collaboration of the technical partners, who elevated the visual and technical aspects of the entire show. 570 guests walked into a room equipped with 4 large wall screens for a 360-degree view of the show, a stage for winners to accept their awards, and a massive 12 foot by 56-foot screen, which played the category nominee and winner reel for each of the 60 award categories. Among these categories was the newly renamed Fil Fraser Award for Best Student Production, in honour of the Albertan filmmaker and broadcaster, production company founder, and Canada’s first black broadcaster. Randal Fraser, Fil Fraser’s son, was on deck to present his father’s namesake award and to commend his father’s impressive career in Albertan filmmaking and broadcasting.
The guests were treated to a three-course meal throughout the show, and the master of ceremonies, Mr. Fred Keating, kept the award transitions light and fun.
THE RESULTS
A fresh show that demonstrated value for the organization, while decreasing the show time from 4.5 hours to 2.75 hours. Production was elevated and brought into line with the high caliber associated with the Alberta film making industry. As well, survey results indicated that public perception of the program saw a huge uptick as guests enjoyed the newly revitalized show.
