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In the News: UNICEF Water for Life Gala

On Nov. 3, 2018, UNICEF hosted their 26th annual UNICEF Water for Life Gala, and Boom Goes the Drum was proud to be the production sponsor. The event raised over $1.1 million to support UNICEF’s work in Uganda, providing water and sanitation structures to more than 210,000 girls in secondary schools. To read more about this event in the Calgary Herald, click here....

#BoomGoesOut: Arts Umbrella: Splash2018

Art, singing, dancing, and supporting good causes; these are just a few of the things that the Boom team lives for, which is why we were so delighted to attend the 2018 instalment of the Splash fundraiser for our friends at Arts Umbrella. There was a lot to celebrate this year at the 36th annual major fundraiser held at the Fairmont Vancouver this past Saturday. Just about a year ago Arts Umbrella announced that the Province of British Columbia would be generously backing the youth arts organization to undertake a renovation and renewal project to move into the former Emily Carrs Arts institute on Granville Island. But with this big announcement also comes a big financial commitment on the part of the organization and their supporters. And Saturday’s fete was another example of the immense support behind this Canadian Arts institution.            View this post on Instagram Student art work from instructor @emilyteachesfineart 's Advanced Drawing & Painting class. On display with the support of MLT Allen's 🏛📖 . . . #ausplash #splash2018 #mltaikens #studentart A post shared by Splash 2018 (@au_splash) on Oct 13, 2018 at 7:24pm PDT   View this post on Instagram Celebrating the joy of @artsumbrella @fairmontvan #splash2018 gala A post shared by Fred Lee (@fredabouttown) on Oct 13, 2018 at 8:25pm PDT View this post on Instagram All is calm. Ready to get our auction on. Thank you @fairmontvan for hosting 🌹💜 A post shared by Splash 2018 (@au_splash) on Oct 13, 2018 at 5:10pm PDT Featuring an impressive line up of art up for grabs in both the silent and live...

#EventInReview New Calgary Central Library Opening

How are chapters of a city’s life marked? By growth in population? Through international recognition? Years of existence? We believe the indicators of a city’s growth are measured by the collective experiences of the people who live there, and we were so pleased to be a part of one of those collective experiences this past week with the opening of your new Calgary Central Library, and the beginning of a new chapter in Calgary’s history. Boom had all hands-on deck November 1, 3 and 4, 2018, to oversee the success of the Central Library Public Grand Opening and weekend programming for all to enjoy.           The New Central Library was built not on the east or the west side of the train tracks, but rather directly above to signify the inclusivity of the building, thus gaining the name “The People’s Library.”  On Thursday morning, guests of all ages waited in line by the hundreds for the doors to swing open for the opening ceremony. While they waited, masked jugglers, whimsical fairies, and a Pokémon or two entertained, and volunteers handed out cups of hot chocolate from Luke’s Drug Mart, which were adorned with scannable smartphone codes so guests could sign up for their free library cards while they enjoyed their treat. Finally, the doors opened to reveal the splendour of the highly-anticipated interior architecture, and a drum beat from a traditional indigenous drumming and dance group led guests into the foyer. Mayor Naheed Nenshi welcomed the crowd and spoke earnestly about Calgary being a place where people can dream and dream big, a place that attracts the...

Event in Review: Savanna Bazaar Ground Breaking & Community Event

  Vibrant [vahy-bruh nt] Moving to and fro rapidly; vibrating. Pulsating with vigor and energy: the vibrant life of a large city. Vigorous; energetic, vital: a vibrant personality. Exciting; stimulating; lively: vibrant colours; a vibrant performance. Vibrant is the word being used to describe the up-coming, open-air, market-style retail centre, Savanna Bazaar, which is being built in one of Calgary’s new North East communities, Saddle Ridge, Savanna. Boom Goes the Drum was onsite on June 17, 2018, to produce Savanna Bazaar’s Ground Breaking and Community Event in partnership with Daughter Collective, which acted as an introduction for Royop Development Corporation to the Savanna community, and also afforded the opportunity to discuss the unique space. The 92,000-square-foot project is modelled after traditional bazaars in South East Asia and the Middle East, with an exciting opportunity for businesses to own their own retail space instead of leasing it. Community members were hosted with a day of free family fun and entertainment at the Savanna Bazaar construction site. To kick-off the event, Royop Development Corporation executives; ward 5 Councillor, George Chahal; and future Savanna Bazaar business owners broke ground with golden shovels and articulated the importance of having a gathering spot that brings together the vibrancy of a multicultural community and shopping destination for all of Calgary. Savanna branded drawstring backpacks were passed out and filled with balloons, snacks, and swag. Guests were treated to lunch from one of the largest food trucks in North America, Kurry Up, serving the most delicious butter chicken (truth be told, we’re still pining after it). Understanding that this space would be a family-focused, community venue meant...

#IndustryInterview: Calgary Show Services

*Sponsored Boom first began working with Calgary Show Services (CSS) back in 2016, when they came alongside us as the audio visual partner for the Wyne & Godfrey Wedding. Besides helping us create a gorgeous, award-winning wedding experience, Kris Benoit and his team also showed us that they value partnership and collaboration above all else, something we repeatedly look for in suppliers. We recently sat down with Kris, the owner and production manager of CSS, to talk about his experience in the AV and lighting world, and what makes him tick.   Thanks so much for sitting down with us, Kris! My pleasure! We’ve worked with your team on some great projects over the years, but we only connected in 2016. How old is Calgary Show Services? Well, we’ve been around since 2009, so that would make us 9 years old.  Every time we chat it feels like you’re jumping into a new project. I know your team is really busy and working on lots of things, but I’m curious if there is a project in the last year or so that you felt particularly excited by? That’s a hard one… I’m not sure if excited is the right word, but I think I’d say it was the celebration of life that we were asked to support on at the Boyce theatre. It was someone who wanted to honour their father and really tell the story of his life in a way that would do it justice. They wanted visuals, lighting, recording, streaming, multiple speakers, and a live band, so it was a pretty complex show. I felt a lot...

#EventInReview: The Alberta Media Production Industries Association (AMPIA) – 2018 Rosie Awards

At 44 years old, the Alberta Film and Television Awards, or the “Rosies” as they are affectionately known, are the oldest film and television awards show in Canada, dating back to 1974. This past weekend on May 12, 2018, Boom was pleased to produce the awards, which marked a defining year for Alberta: “100 years of cinema in the province”. The epoch film, Until They Get Medirected by American director Frank Borzage’s and released in 1917, was the first film shot in Alberta. A cut from the original film was screened in honor of the century marker. The Rosie Awards fall into two category streams – 27 class awards, presented for productions produced or co-produced by an Alberta production company, and 33 craft categories for craftspeople who lived in Alberta for the 2017 calendar year, summing 60 award categories presented. The awards are determined on a submission basis, and a total of 686 class and craft entries were submitted to be judged this year. Alberta has an impressive resume of media production, including one of the most currently successful and anticipated television shows of all time; Game of Thrones shot on location near Banff for three seasons, and Alberta’s own Heartland filmed in and around the Albertan town of High River, and which has aired for an impressive eleven seasons. Distinguished Hollywood blockbusters Inception, Brokeback Mountain, Legend of The Fall, The Borne Legacy, and The Revenant were all shot in Alberta. With anticipated sector growth in media production in Alberta, and growing international recognition as a major production destination, it is no surprise that Alberta celebrates the best and brightest accomplishments of...

Driven by Vision: How to Elevate Any Brand’s Story

When beginning a project it’s easy to feel like your doggy paddling in an ocean of logistics, feebly attempting to catch a glimpse of a lighthouse to guide you to shore. Most projects have massive lists of necessary to do’s, but without a clearly defined vision, tackling them effectively can be a struggle. Ultimately, this is a struggle between the “how” and the “why” of your project, which prompts the question: how do you bring purpose to your campaigns and build focus amongst your clients and partners (while still getting stuff done)? Boom was asked to tackle this question in a recent piece for Moments Magazine. It hardly took any brainstorming at all to arrive at how we wanted to communicate this; for the last few years Boom has been using an approach called The Nesting Principles to help brands elevate their campaigns from the “what” to the “why”. The five Nesting Principals are a strategic approach to creating purposeful plans, and are an incredibly useful tool for event and communication professionals who are trying to create campaigns that are driven by vision rather than tactics. The principles are meant to be approached like your grandmother’s old nesting doll set: Tactics, the smallest “doll”, nests inside Strategies, which nests inside Objectives, which nests inside Goals, which, ultimately, nests inside Vision. The idea is that your biggest principal, Vision, holds all of the other principles together, and should be the biggest priority for your team. Noteworthy is the fact that tactics, while perhaps the biggest time consumer, is actually the smallest principle in this approach, and is nested inside and...

5 Communication Trends for 2018 and Beyond

We believe that, at heart, we’re all storytellers. Whether we choose to tell those stories through live experiences or through narrative-driven content, it doesn’t change the fact that in almost everything we do we are either telling or hearing a story. This fundamental idea is important to reflect on when we look at communication trends and how our world is rapidly changing, and remember that while the way people want to be communicated with may be changing, that desire to be communicated with stays the same. With this in mind, we’ve spent some time trawling the web to see what you can expect from communication trends for 2018 and beyond. Hint? You’re probably going to need to up your data plan.   1.Visualize Your Data Information is power- but how do you get people to care about your information in the first place? Organizations are increasingly turning from charts and spreadsheets to infographics in an attempt to translate raw data into engaging content. You just need to look at interactive visualizations created by big media companies, like the one below from The Wall Street Journal, to understand how data can be presented in an appealing way.   and on that note…   2. Prioritize Video. Not much new here; video is still the dominant content trend. Not convinced? The average person watches 32 videos per month, and there’s a 74 per cent increase in understanding when someone watches a video. If it isn’t already, video should absolutely top your communication docket for 2018.   3. 5G Mobile Internet 5G is the 5th generation of mobile communication, which is capable of providing a data...

Get to Know: Alena Schock

We’re thrilled to welcome Alena Schock, B.A., to the Boom team this month! Alena comes from the world of international relations, and brings with her a plethora of experience from both the marketing and business world. In the time it would take most people to start and complete their pilot’s license (which she’s still considering) Alena has already taken the event and communication’s world by storm; she’s co-produced a volunteer-led fashion show benefitting the Heart and Stroke Foundation, accepted a position as board member for ILEA (International Live Event Association), and – in case you forgot- become Boom’s Communications and Special Project Coordinator. If you want to say hi, shoot her an email at alena@boomgoesthedrum.com, or if you’re a bit on the shy side, you can get to know her better by perusing the interview below.   1) You have an impressive pedigree: a bachelor in business with a double minor in international business and political science. So how did you end up in events and communications?  I had the opportunity to study international marketing in Hong Kong a few years ago. When I came back I had all this inspiration and wanted somewhere to put all that positive energy. My mom had heard of this fashion show called “The Heart Truth” and recommended I use my positive energy for a good cause by volunteering. Working on that event I remember having a moment where I just stopped and went, “Oh my God, I really love doing this.” I think that was one of the first times I felt really empowered, but I didn’t really have a word for it. The...

#BoomGoesOut: The Edison Opening

The landscape of corporate Calgary is changing. Sure, renovations are great and new skyscrapers are a welcome addition to the skyline (and job market for that matter), but that’s surface level change. City’s attempting to undergo the kind of transformative change that revives and renews urban life understand that this takes time, energy, and honesty. The Edison is answering this call for inner business transformation by creating “uncommon areas” for collaborative work environments. Top talent is attracted by company culture and The Edison is breeding it by shelving traditional office space and leaving it in the history section. Aspen Properties announced the official renovation grand re-opening of The Edison on March 22, 2018, after over a year of construction and an interior over haul led by Gibbs Gage Architects on the main, 2nd and 3rd floors with MAKE Design Lab Inc. designing interior finishes through the rest of the building. The Edison has taken shared work spaces a step further by inserting collaborative elements into each floor and shared spaces of the building. Additionally, it’s the first dog friendly office building in downtown Calgary, provides local brews on tap for tenant exclusive events in common areas, and has a basketball area. In short, the hard task of corporate introspection, in this case, seems to have paid off. Arriving at The Edison for their grand opening we were treated to two larger-than-life, landmark art installations called ‘Emergent’, which define the plaza area they now call home. A revolving door slips guests into a warm lobby with soaring ceilings, and a den-like seating area is equipped with Instagram-worthy furniture and a...

#BoomGoesOut: Six Reasons Why the DJD Annual Black and White Ball Needs to be on Your Calendar

While a Ball may seem reserved for the evil step sisters of the world there is a Ball for those who care more about meeting fundraising goals than meeting a prince. This Ball feels more Gatsby than anything and after all, the enchantment and allure of ball is to play amongst the champagne and the stars. If you haven’t heard by now, the Decidedly Jazz Danceworks Black and White Ball is a night of entertainment, fashion, art, fundraising, jazz, and – of course – dance. Here are 6 reasons why this year’s event was a smashing success (and why you can’t afford to miss out next year). Location, Location, Location What the Fairmont Palliser does very well is reflect the energy desired for a ball; high ceilings, rolling bannisters, and statuesque pillars all showcase the impactful drama of a crowd dressed entirely in black and white. The venue used a few well placed touches of green here and there to nod to the Patty’s day celebration setting the tone for a high-society party devoid of any pretention.                     Pre-Parties Being that the DJD is held at the Fairmont Palliser downtown, there is an excellent opportunity for hosting guests pre-party in an upstairs suite or at one of the esteemed restaurants in the building. This means the venue is buzzing with anticipation long before doors open. If a venue change is important for you and your guests, the plethora of restaurants and bars in the area provide no shortage of options to get your own pre-party off on the right foot (or glass...

#EventInReview: HeartsOut2018

Last week one of Calgary’s oldest arts institutions, The Youth Singers of Calgary, hosted their second annual fundraiser, Hearts Out. The event raises support for their programming, which provides young Calgarians with access to musical and performing education. Boom was pleased to once again be the production sponsor for this event. Since it’s inception in 2017, Hearts Out has become the organization’s most successful fundraiser, securing over $250,000 in revenue to support children and youth in the arts. The event was hosted at one of Calgary’s favourite venues (and one very aptly chosen for this event), Arts Commons‘ Jack Singer Lobby. Youth supporters, arts aficionados, and an impressive range of sponsors all descended on the lobby for an evening of musical delights. The fundraiser began with the much-anticipated and always sold-out Allegro Auction; a reverse auction, where guests win donated prizes (with an average value of over $400). The catch? When your name is called you have just 30 seconds to race to your item and claim it before someone else does. Our talented host – and Youth Singer dad- Ken Lima-Coelho guided guests through the process with some help from our ‘auction correspondents’, Steve Nagy and Mike Morrison. They don’t call it an “Allegro” auction for nothing- over 80 items were claimed in just under 40 minutes. Planning on attending next year? Pro tip: choose the ballet flats instead of the heels and arrive 15 minutes early to scope out the best prizes- they go fast and having a heads up on where they are in the room is your best bet on landing your top choice. After the auction,...

Boom Feature: Alberta Meeting and Event Guide – Reinventing the Gala Format

It goes without saying that when producing a fundraiser you need to create an experience that entices guests to walk through your event’s doors; but what about before they step foot in your venue? Check out this piece we did for the Fall/Winter issue of the Alberta Meeting and Event Guide, where we talk about audience engagement before and after an event, and the key to long term donor relationships! Link: https://www.meetingsalberta.com/magazine/  ...

Don’t Be Late For Alberta Ballet’s The Nutcracker

Tonight is the opening night of Alberta Ballet’s The Nutcracker we would like to share some of the reasons to come early!  Our recommendation is to arrive an hour before the show to experience magic of the Sugar Plum Parties and strike a pose in a truly festive scene and finish (or start) your Christmas shopping  at the Nutcracker Boutique. SUGAR PLUM PARTY Sugar Plum Party activities are located throughout the Jubilee lobby and begin one hour before the performance start. Watch for the Nutcracker characters who will lead Storybook Corner Klara’s Closet is back, giving children a space to dress up in costumes from past Nutcracker productions, and also featuring a costume activity: learn about the dazzling Sugar Plum Fairy costume and take home a colouring page inspired by Alberta Ballet’s Nutcracker costumes. It’s all added fun at no extra charge, thanks to the Nutcracker Production Sponsor, TD. STRIKE A FESTIVE POSE With everyone dressed in their holiday finery, consider commemorating the outing with a special Nutcracker group photo taken by a professional photographer. Proceeds from the photo booth go to the School of Alberta Ballet. Complete with a Victorian-era sleigh fit for four people and an old-fashioned gas lamp, the photo booth will also feature a lovely Snow Tsarina during intermission. THE NUTCRACKER BOUTIQUE Find a special something for yourself or for someone on your Christmas list. The Nutcracker Boutique is filled with gifts and memorabilia, including dress up accessories for children who want to play roles of mice, soldiers, or princesses! The Nutcracker is running from December 15 – 17 and 20 – 24th at the Southern Alberta Jubilee Auditorium...

Event in Review: Mercedes-Benz

It’s not every day that you get the opportunity to turn a state of the art car dealership into an event hot spot with an attendance of 450 guests. We were honoured to work with Mercedes-Benz Country Hills on October 26 for their exclusive Grand Opening. Focal points of this event were a-plenty as guests got to see the newest line up of luxury vehicles, with a special focus on two gorgeous vehicles; The G 550 4×42-squared in Electric Beam Metallic Yellow and the GTR in a jaw dropping Green Hell – both rare, hard-to-get, exclusive vehicles. Unfortunately, we couldn’t quite convince management to let us take them for a test drive! The lighting provided by Orange Frog transformed the space from “office” to a brilliant beacon of intrigue as guests pulled up. Once inside the stunning building, guests were greeted with champagne and deliciously delicate hors d’oeuvres from Hotel Arts, which they nibbled as they explored through the space. It’s been a while since ice sculptures have made their way across the event circuit, but we decided to revisit the idea for this event, as it was a must-have to serve ice cold martinis that were neither shaken or stirred. Working collaboratively with Lea Romanowski of Designing on the Edge and Frozen memories, together we gave a classic, new life and brought it back to the modern age.       Guests gathered around to hear Managing Partner Colin Gingell and Jim McManes, owner of McManes Automotive, share their stories of how it all came to be. Before things really kicked into high gear, there was the much anticipated official...

#BoomGoesOut: The Rec Room Grand Opening

The Rec Room had its grand opening event last week, where they invited Calgarian’s to explore their 50,000 square foot home. The venue, which occupies two floors of Deerfoot City, has just about everything you could want from an event space, including dining, amusement, and live entertainment experiences. Add to that a massive arcade room, and you know where the Boom team is going to be every weekend for the rest of 2017. Featuring two separate dining options, the Rec Room can provide a fun, interactive, quick-service style menu with The Shed, or guests can take advantage of their upscale casual restaurant, Three10, which features Canadian-inspired cuisine with innovative cooking techniques. Perhaps the most popular part of the night (besides the aerialist who served champagne from, quite literally, the air) was the opportunity the Rec Room gave for guests to experience “The Yard”; their 9,000 square foot arcade featuring over 100 amusement games. This gaming oasis had all the classics like Buck Hunter and Mario Kart, and some impressive new contenders, like a digitally manipulated climbing wall and a game featuring a 3D hologram. We were especially impressed with the RFID bracelets which tracked credits and points digitally, which you could use to redeem for a variety of prizes. By incorporating technology into their experience, the Rec Room created a smooth, seamless interface for their guests to interact with- a must in the increasingly digital world of event experience.   With events moving more and more towards experience-gamification, The Rec Room provides Calgary with a great, interactive, fun-driven space for the young and young at heart to enjoy. It...

Get to Know: Alison Dumenko

The Boom team is delighted to announce that one of our favourite collaborators has joined our team as Manager of Production Services – Alison Dumenko (CSEP). With over a decade of experience in event production she comes to Boom ready to create great, big things for our clients and to support our team with process development. Read on to get to know Alison, and say hello when you see her at the next Boom event. She has two this week – this lady is already on fire.     1) You’ve been in the event world for longer than a decade. What is it about events that drew you to this field?  The first word that comes to mind when I think about what I do is ‘orchestration’, because it’s not just one element, it’s the combination of all the instruments working together to make something.  The organization, the planning, the people who bring it all together – ultimately I’m attracted to the process of gathering ideas and people together around a single vision. Even after all these years I still get as excited. I get as invested in the event as the client does, and own a piece of that story. 2) If you weren’t an events professional, what would you be? Something to do with Emergency Response and Preparedness. 3) What would you say has been your biggest achievement over the last year? The very big, existential, personal answer to that question is that I made big shifts in my personal life and career in order to more fully commit to my professional passions. The easy answer:...

Event in Review: Next Big Thing

Next Big Thing is the brainchild of Kait Kucy and Mike Morrison, two journalists who understand the value of online business and the business of being online. They created a one-day conference to educate and celebrate professionals who use social media and the internet to promote themselves/their work, and make money. As fans of their work and vision, Boom Goes the Drum was honoured to sponsor this event and provide production services. It was another fabulous year of learning and inspirations – cue the highlights! 1. ‘Call to Action’ is dead. Long live ‘Invite to Collaborate’. Something we heard time and time again from the panelists and speakers who generate income as social influencers is that their relationships with brands are more successful when the brand approaches them with a collaborative spirit. Working with an influencer means understanding who they are as a person, and what about their voice resonates with their audience, and then presenting them with a win-win-win opportunity thats more than just ‘tell your fans to buy our product’. If you want to get the attention of an influencer identify for them the link between them, their audience, and your story/product, pitch a few ideas, be up front about budget, and work with them to find the best fit. They know their audience, and they’re there to serve them, so trust them.   Inspiration then instruction from @ladydubbs and @darling. Her first tip: start with a mission statement or manifesto. A post shared by NEXT BIG THING (@nextbigthingca) on Oct 14, 2017 at 11:47am PDT   2. Stay in your lane. What makes you different makes...